Bruno Schirò

Account Manager Appnexus

Speaker: Bruno Schiro’, AppNexus Italy

AppNexus Inc. — Confidential!2

October 13rd, 2015!

Open vs Closed!

3 AppNexus Inc. - Confidential – Not for Distribution

Source:  ENCYCLOPAEDIA  BRITANNICA/HANDOUT  

•  First edition: 1768 •  Contributors: 4,000 •  Articles: 65,000 •  Languages: 1 •  Price: $1,395

AppNexus Inc. - Confidential – Not for Distribution 4!

•  First edition: 2001 •  Contributors: Everyone (120,000 active editors) •  Articles: 35 million •  Languages: 288 •  Price: $0

Source: Wikipedia.com!Source: Mashable.com!

AppNexus Inc. — Confidential 5!

[IMAGE / VISUAL]!

AppNexus Inc. — Confidential 6!

What We Believe

AppNexus Inc. — Confidential 7!

[IMAGE / VISUAL]!

beats!OPEN! CLOSED!

AppNexus Inc. — Confidential 8!

is the world’s largest independent advertising

technology company!

AppNexus Inc. — Confidential 9!

AppNexus Open Platform Overview

3RD PARTY TECHNOLOGY PARTNERS

PLATFORM BUYERS

PLATFORM SELLERS

1ST PARTY DATA

DSPs SSPs

AppNexus  PLATFORM

Customizable / Open Platform

AppNexus Inc. — Confidential 10!

White-label our UI or create your

own UI

Use one of over 75 API services for customization

011001 ONE-TIME

Rich Media

TV Sync

Meteo Sync

Contextual Targeting

Native Ads

Audio Ads

Create you own optimization

algorithm

Data Viz / Yield

AppNexus Inc. — Confidential 11!

is the world’s largest independent advertising

technology company!

Class  1  Ad  Serving  Forecas3ng  

Cross-­‐Devices  Viewability  

12

Innova3ve  Applica3ons  

Innova3ve  Applica3ons  Core    

Technology  

New  Building  Blocks  

Key    Ad  Tech  Features  

OPEN  API  

OPEN  API  

OPEN  API  

OPEN  API  

From  RTB  Pioneer  to  Full  Stack  

AppNexus Inc. — Confidential 13!

is the world’s largest independent advertising

technology company!

A  credit  card  company  wants  to  use  the  immense  amount  of  data  they  have  about  their  customers    to  target  them  with  a  variety  of  products.  

SCENARIO  1  

14

SCENARIO  1  

BUSINESS  PROBLEM  

15

The  client  has  created  200+  user  segments  they  want  to  target.    They  want  to  be  able  to  target  these  segments  with    15  different  products,  varying  the  bid  based  on  the    unique  user-­‐segment  and  product  combina3on.  

One  campaign  can  do  all  the  work.  

SCENARIO  1  

WITH  APB  

FASTER  ADJUSTMENTS  

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AppNexus Inc. — Confidential 17!

is the world’s largest independent advertising

technology company!

AppNexus Inc. — Confidential 18!

The AppNexus Difference

OPEN Customers build their

technology on top of the AppNexus open platform!

INDEPENDENTAppNexus offers the only end-to-end alternative to

“walled garden”!

AGNOSTIC AppNexus is not a publisher or a

media company; we fully align with our customers’ interests!

Speaker: Bruno Schiro’, AppNexus Italy

AppNexus Inc. — Confidential!19

October 13rd, 2015!

Open vs Closed!