buying native on appnexus
TRANSCRIPT
Buying Native on AppNexus
1 AppNexus Inc. — Confidential
February, 2016
2 AppNexus Inc. — Confidential
Native Advertising Growing
• Projected to grow to $21 billion in 2018, rising from just $4.7 billion in 2013.
• Increase in native budgets by marketers
Native Ad
Publisher Content
We believe the Native market will see a shift to programmatic within the next 12-18 months
Why Native• Immersive Organic User Experience• Custom Quality Content• Inspire Consumers
BUYING SHARETHROUGH ON APPNEXUS
AppNexus Inc. — Confidential3
What is Programmatic Native?
Real Time pricing decisions on paid media, for which the form and function aligns with the ad experience
BUYING SHARETHROUGH ON APPNEXUS
Advantages of Buying Native Programmatically
What would be the benefits?• Increased reach• Efficient workflow• Leverage the power of your
data
4 AppNexus Inc. — Confidential
In-feed Native Space on Sharethrough
Mobile Example
Desktop Example
BUYING SHARETHROUGH ON APPNEXUS
AppNexus Inc. - Confidential – Not for Distribution5
Creative Trafficking
Image
Icon
Description
Title
BUYING SHARETHROUGH ON APPNEXUS
AppNexus Inc. - Confidential – Not for Distribution6
Creative ElementsBUYING SHARETHROUGH ON APPNEXUS
Required Native Creative Parameters for Sharethrough:
AppNexus Inc. - Confidential – Not for Distribution7
BUYING SHARETHROUGH ON APPNEXUS
Creative Trafficking
See preview of elements in the UI Demo
Can use third party pixels as well- Do not accept JS pixels
Audit to protect ad quality needs - Creatives require branding + landing page- Creative and landing page need to abide by
AppNexus content policy- AppNexus will audit all creatives that serve on
Sharethrough
AppNexus Inc. - Confidential – Not for Distribution8
Native Creative: APIBUYING SHARETHROUGH ON APPNEXUS
{ "status": "ok", "native": [ { "type": "in-feed-standard", "title": ”title goes here", "description": ”description goes here", "full_text": ”text goes here", "icon_img_url": "https://dummyimage.com/100x100?text=ICON", "main_media": [{"label": "default”,"width": 800,"height": 500,"url": https://dummyimage.com/800x500}], //not supported "cta": "download”, "click_trackers": ["https://secure-nym.adnxs.com/click?./cnd=AQ./","http://dummyimage.com/1x1?text=clicktrack”], "impression_trackers": ["https://secure-nym.adnxs.com/it?e=wqT_323123","https://dummyimage.com/1x1?text=imptrack”], "click_url": "http://landingpage.com" } ]}
• From native ad response, Sharethrough grabs relevant content and reformats with to style the elements to fit the page form
• Sharethrough fires off impression and click trackers based on asset rendering and ad engagement
content
tracking
9 AppNexus Inc. - Confidential – Not for Distribution
Key Take Aways1. Sharethrough + RTB = $$$ + Reach + Scale2. Real Time Data Personal user experience3. Sharethrough Differentiation: In-Feed Native Space
embedded in the content4. Seamless Campaign workflow on APN with minimum
deviation from Display workflow
10 AppNexus Inc. - Confidential – Not for Distribution
Demo
AppNexus Inc. - Confidential – Not for Distribution11
Native Creative Trafficking --- Extra Slide
Image
Icon
Description
BUYING SHARETHROUGH ON APPNEXUS