Marketing ProposalMarketing Proposal

87% of real estate transactions are assisted by 87% of real estate transactions are assisted by an agent. I market my listings to include the an agent. I market my listings to include the Realtor®. In turn, we produce more potential Realtor®. In turn, we produce more potential buyers resulting in a higher price and faster sale!buyers resulting in a higher price and faster sale!

Global Marketing PowerGlobal Marketing Power

96% Brand Name 96% Brand Name RecognitionRecognition

127,000 Agents in 45 127,000 Agents in 45 countriescountries

International and International and Local WebsitesLocal Websites

Result: More Result: More Exposure to BuyersExposure to Buyers

Coldwell Banker ToolsColdwell Banker Tools

Exclusive Rapid Response SystemExclusive Rapid Response System

84% of home buyers 84% of home buyers using internetusing internet

Stats show first Stats show first responder generates responder generates the businessthe business

Competition response Competition response time is 54 hrs.time is 54 hrs.

Leadrouter response Leadrouter response time is less than 20 time is less than 20 minutes.minutes.

RelocationRelocation

Member of CartusMember of Cartus CB shares 3 way split of CB shares 3 way split of

54% of all relo’s 54% of all relo’s nationwide. (Others split nationwide. (Others split remaining 46%)remaining 46%)

CB is #1 primary contact CB is #1 primary contact in Charlotte Market/58% in Charlotte Market/58% of relo’s are out of town of relo’s are out of town buyersbuyers

Result: More exposure to Result: More exposure to buyersbuyers

Personal Retriever with IDXPersonal Retriever with IDX

Sophisticated Alert Sophisticated Alert System Attracts System Attracts BuyersBuyers

Electronically Sends Electronically Sends your Home to Buyers!your Home to Buyers!

Internet Data Internet Data Exchange with Exchange with cooperating Brokerscooperating Brokers

Result: Exposure to Result: Exposure to more Buyersmore Buyers

Centralized Showing ServiceCentralized Showing Service

Empowering you with Empowering you with feedback informationfeedback information

Customized showing Customized showing scheduleschedule

Flexible Hours of Flexible Hours of Operations, including Operations, including Weekends!Weekends!

Use my ResourcesUse my Resources

Internet ExposureInternet Exposure

Open HouseOpen House

Advertise itAdvertise it To the neighborhoodTo the neighborhood Move up/down Move up/down

neighborhoodsneighborhoods InternetInternet

Prepare for it!Prepare for it! Show Up Early!Show Up Early! Enjoy it!Enjoy it!

Staging Your HomeStaging Your Home

2 ways to look at a 2 ways to look at a home:home: Living purposesLiving purposes Marketing purposeMarketing purpose

My job is to make My job is to make sure you don’t get sure you don’t get EliminatedEliminated

Don’t tell them how it Don’t tell them how it can be, show them can be, show them how it is!how it is!

NegotiationsNegotiations

Relentless negotiatorRelentless negotiator No offer, no No offer, no

negotiationsnegotiations I Qualify All Offers!I Qualify All Offers!

Service GuaranteeService Guarantee

We will do the job We will do the job right. Guaranteed! right. Guaranteed! We believe in We believe in accountability for our accountability for our promises….or you promises….or you can fire us.can fire us.

Unique Marketing PlanUnique Marketing Plan

What You Can Expect…..What You Can Expect….. First Week:First Week: Enter into MLS & Corresponding Enter into MLS & Corresponding

Internet WebsitesInternet Websites ““For Sale” Yard SignFor Sale” Yard Sign Lock BoxLock Box Schedule Professional Property Schedule Professional Property

Photos/Virtual Tour & Photos/Virtual Tour & Stage HomeStage Home Prepare High Gloss Property FlyerPrepare High Gloss Property Flyer Hight Light on Realtor.comHight Light on Realtor.com   Second Week:Second Week: Send out E-card & Present New Send out E-card & Present New

Listing to BrokersListing to Brokers Home Measured & SketchedHome Measured & Sketched Assign Property an Exclusive “1-Assign Property an Exclusive “1-

800” Marketing Number800” Marketing Number Assign Text Message MarketingAssign Text Message Marketing  

Third Week:Third Week: Assign Web Page to ListingAssign Web Page to Listing Target Prospective Buyer Target Prospective Buyer

DemographicsDemographics Market to Local Business & Market to Local Business &

NeighborsNeighbors Announce at Company Meeting Announce at Company Meeting

and Expose to Realtor Caravanand Expose to Realtor Caravan

On Going:On Going: Report Weekly to clients via Report Weekly to clients via

phone, email or text.phone, email or text. Show Property to ProspectsShow Property to Prospects Revisit Price Based on Agent Revisit Price Based on Agent

Input and Market Conditions via Input and Market Conditions via 30/60/90 Day Price Strategy30/60/90 Day Price Strategy

Characteristics of Homes Characteristics of Homes that are Sold vs Listedthat are Sold vs Listed

Are you Committed?Are you Committed?

Sellers are truly inspired to sellSellers are truly inspired to sell Sellers are willing to follow 30/60/90 Day Sellers are willing to follow 30/60/90 Day

Price StrategyPrice Strategy ““B.I.C.” B.I.C.” Sellers are Willing to Overcome ObstaclesSellers are Willing to Overcome Obstacles Sellers are willing to Help Market HouseSellers are willing to Help Market House