brz creds
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An introduction to B.R. Zoom. Including samples of our work.TRANSCRIPT
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An Introduction To B.R.Zoom
How We Work Who We Are
A Little About Us…
Quick Facts
– BRZoom founded, October 2001
– BRZoom-X founded, October 2008 (Field/Experiential)
– 20 brand & design specialists in two seamlessly integrated offices
– 30 field representatives in key cities nationwide
• Offices:
– Wilton, Connecticut • Account Management • Concepting • Field Marketing Management
– Baton Rouge, Louisiana
• Design Studio • Trend Tracking • Administrative Services
A Little About Us…
Lee Rogan – Account Planning Director – President / The Geppetto Group - WPP-owned agency specializing in youth
marketing – Partner / b. little & company – Full service promotions agency – Senior Vice President-Management Director/ Saatchi & Saatchi Advertising
Jordan Bochanis – Concept Director
– Executive Concept Director / TracyLocke – Integrated marketing agency – Partner / b. little & company – Full-service promotions agency – Creative Director / Equity Marketing – Entertainment-based promotions agency
David Worrell – Design Director – Founder / Zoom Design – Full-service graphic design firm – Partner / X Design – Full-service graphic firm
How We Work How We Work
Connective Marketing - How We Do It
• We continually collect information on the culture that may have impact on: • Our clients’ brands • Our clients’ target audience • Our clients’ customers
• We supplement that with proprietary research
• Then we compile this information in a variety of useful formats that we share with our clients
• Examples follow…
The “Cultural Landscape”
– A comprehensive look at the culture at large. Covering everything from the culture of our target to cultural trends in retailing and more
– Designed to identify cultural trends one year out in order to impact planning
– Facilitates strategic development and marketing planning
Connective Marketing - How We Do It
The “Culture Counter”
– A customized e-newsletter containing a recap of the week’s news of importance to the brands and categories we market
– Sent weekly to all BRZ clients
– Customized by target and category
Connective Marketing - How We Do It
Connective Marketing - How We Do It
“Culturally Connected” Research
– Proprietary, quantitative study
– Brand influencers (various age demos)
– Develop truly unique cultural insights that allow our clients’ brands to become and remain “culturally relevant”
Our Experience Our Experience
Experience by Category
Casual Dining/QSR – Chili’s – Chevys – El Torito – Outback – T.G.I. Friday’s – Burger King – Subway – Taco Bell
Youth – Burger King – Goldfish – Chiquita – The Topps Company
Beverages – Pabst Brewing Company – Cadbury Schweppes – Pepsi – Rémy Martin – Cointreau – Carolina Beverage/Cheerwine
Multi Cultural – Remy Martin – Alberto Culver – Colt 45
Business to Business – General Mills /
The Program Exchange
What We Do What We Do
Our Work
Consumer Promotions…
Pabst Blue Ribbon “Pabst Art” User-Generated Content Program
Pabst Blue Ribbon “PBRbor Day” Consumer Promotion
Pabst Blue Ribbon “Blue Ribbon Recipes” Consumer Promotion
Cointreau “Maid For the Holidays” On Pack Promotion
Cuervo 1800 “Improve Your Memories” On-Pack Promotion
Rémy Martin “Black Music Month” Consumer Promotion
Rémy Martin “Step It Up” Consumer Promotion
Schlitz Classic 1960’s Formula “Summer of ‘69” Consumer Promotion
Old Milwaukee “Win a Truck Built Right by Boyd Coddington” Consumer Promotion
Old Milwaukee “Old School Ride by Boyd Coddington” Consumer Promotion
Old Milwaukee “Win The Old Milwaukee Beer Wagon” Consumer Promotion
Southampton Publick House Print Ad
Nantucket Nectars “Juice Guys Wanted” Consumer Promotion
Yoo-hoo “Win Jesse James’ Garage” Consumer Promotion
Colt 45 “Find Billy Dee’s Colt 45” Promotion
Southampton Publick House “Beer Lover’s Getaway” Consumer Promotion
Cointreau “Original Margarita Glass” V.A.P.”
Ouzo by Metaxa “Evil Eye Glass V.A.P.”
Ouzo by Metaxa “Coasters V.A.P.”
T.G.I. Friday’s “Blue Lagoon” Drink Promotion
T.G.I. Friday’s “Mango Mambo” Drink Promotion
Outback Steakhouse “Diamond Anniversary” Margarita On-Premise Promotion
El Torito “Happy Birthday Margarita” Promotion
Diet Snapple “Pick a Bottle & Hit the Throttle” Consumer Promotion
Snapple “Win Yourself a Favor” Consumer Promotion
Yoo-hoo “Pick Your Own Stinkin’ Prize” Consumer Promotion
Yoo-hoo “Big Stinkin’ Summer” Experiential Tour
Yoo-hoo “Go Back 2 School with The Simpsons” Consumer Promotion
Cheerwine “Protecting Your Right” Campaign
Lone Star “Win Texas Land” Consumer Promotion
Lone Star “Make Texas Independence Day Official” On-Premise Promotion
Our Work
Point-of-Sale
Primo Beer POS
Schlitz “Classic 1960’s Formula” POS
Rémy Martin Drink Recipe Table Tents
Yoo-hoo “Win Jesse James’ Garage” POS
Old Milwaukee POS
Pepperidge Farm Goldfish “Mega Display”
Chili’s Holiday Gift Card Counter Display
Colt 45 “Billy Dee Approved” POS
Colt 45 “Billy Dee Approved” POS
Colt 45 - Billy Dee Black Velvet Painting
Cointreau “Dangler”
Cointreau “Dangler”
Cointreau “Dangler”
Our Work
Package Design…
Lone Star Beer - Brand Redesign
Primo Beer
The Switch
The Switch
Lesser Evil
Yoo-hoo - Brand Redesign
Our Work
And Other Stuff, Too…
Colt 45 “Tales of Colt 45” Vice Magazine Insert
Wild Turkey “Field Guide” Brand Standards Manual
Schlitz Out-of-Home - Billboards
Schlitz Out-of-Home - Billboards
Lone Star Beer Out-of-Home – Building-Specific Themed Murals
Mr Tim’s Country Kitchen, Austin, TX
Austin Art Glass Company, Austin, TX
Lone Star Out-of-Home - Billboards
Primo Out-of-Home – Wallscapes
Primo Beer Print
Cheerwine Free-Standing Insert
Our Work
Direct Mail…
Chili’s “The Year of The Margarita” Promotion Kit
The Program Exchange “The Program Exchange Delivers” Direct Mail Campaign
The Program Exchange “Dispensing Business-Building Solutions” Direct Mail Campaign
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Contact Jordan Bochanis: 203-834-7666 (ext 100)
Lee Rogan: 203-834-7666 (ext 101) David Worrell: 225-755-5788