bu brand lecture - martin davies v6

39
TV IS OUR SECOND SCREEN. “THE SCREEN WE CARRY AROUND WITH US AND FONDLE IS CLEARLY THE FIRST – THAT’S THE ONE THAT KNOWS OUT SECRETS AND KEEPS OUR PICTURES”

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Page 1: BU Brand Lecture - Martin Davies v6

TV IS OUR SECOND SCREEN. “THE SCREEN WE CARRY AROUND WITH US AND FONDLE IS CLEARLY THE FIRST – THAT’S THE ONE THAT KNOWS OUT SECRETS AND KEEPS OUR PICTURES”

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DO IT

DON’T SAY IT

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NEPTUNE

REPOSITIONING A BRAND

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SERVICE TRUTH In three years of operating Neptune have never had to fire on pirates. There is a 6 step graduated response to a pirate attach. It’s not simply point and shoot.

AUDIENCE TRUTH CSOs and CEOs of commercial shipping companies are nervous about putting armed men on their vessels

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SO WHAT?

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POSITION NEPTUNE AS THE GO-TO MARITIME SECURITY PROVIDER FOR PIRATE ATTACK PREVENTION, NOT CONFRONTATION

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“I wasn’t convinced about security but I feel better after speaking to Neptune.”

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ACT!ON AID

WORKING WITH A CHARITY BRAND

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SKINS

LIVING BRAND VALUES

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ALWAYS A CHALLENGE

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ANY QUESTIONS?

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Say hello.