bu brand lecture - martin davies v6
TRANSCRIPT
TV IS OUR SECOND SCREEN. “THE SCREEN WE CARRY AROUND WITH US AND FONDLE IS CLEARLY THE FIRST – THAT’S THE ONE THAT KNOWS OUT SECRETS AND KEEPS OUR PICTURES”
DO IT
DON’T SAY IT
NEPTUNE
REPOSITIONING A BRAND
SERVICE TRUTH In three years of operating Neptune have never had to fire on pirates. There is a 6 step graduated response to a pirate attach. It’s not simply point and shoot.
AUDIENCE TRUTH CSOs and CEOs of commercial shipping companies are nervous about putting armed men on their vessels
SO WHAT?
POSITION NEPTUNE AS THE GO-TO MARITIME SECURITY PROVIDER FOR PIRATE ATTACK PREVENTION, NOT CONFRONTATION
“I wasn’t convinced about security but I feel better after speaking to Neptune.”
ACT!ON AID
WORKING WITH A CHARITY BRAND
SKINS
LIVING BRAND VALUES
ALWAYS A CHALLENGE
ANY QUESTIONS?
Say hello.