buddy media 社群研究報告書
TRANSCRIPT
Strategies for Effective Wall Posts:
A Timeline Analysis
DATA REPORT
Introduction• Facebook
79%
15%
6%
Methodology• Buddy Media 1800
• (April 1 - May 31, 2012)
• • Like Rate: / • Comment Rate: / • Share Rate: / • Interaction Rate: + + /
PO ?
PO ?
• PO 14.5%
• 14%
?• 15
?
• PO 69%11 PO
• PO 1514 PO
•13%
•
(CPG)•
• CPG
• PO 20%
•
• 294 PO
•
• PO
19% 18 PO
• ”Monday Blues” • 19%
• PO
• PO
14%
•
• 7
•
11
•
30
• Muddy Media
•
•
•
19%
(8PM-7AM)
(8AM-7PM) 14%
PO
PO
PO 19
25%
PO ?
12
3PHOTO
STATUS
LINK/VIDEO
•
52% 57% 33% 33%
•
(Calls To Action)
3.33 7
“sweepstakes”, ”coupon”, ”% off”, ”$ off”, ”clearance”
”winner”,“win”,“giveaway”68% 46% 42%