buffalo digital media guide 2016 - lamar advertising/media/dd2e56e4e2054262b4c9b63fff74e914.pdf•...

BUFFALODIGITAL MEDIA GUIDE

DIGITALMEDIA GUIDE

WHO ARE WE?About Lamar Advertising Company

About Lamar of Buffalo

OUR PRODUCTS: DIGITAL BILLBOARDS

ABOUT DIGITAL ADVERTISING

LAMAR DIGITAL CAPABILITIES

WHY DIGITAL DISPLAYS?

BUFFALO ALL DIGITAL COVERAGE MAP

DIGITAL BULLETINSBuffalo Digital Bulletin Coverage Map

Panel 98004, Panel 98005, Panel 98006




DIGITAL POSTERSBuffalo Digital Poster Coverage Map



Panel 28007, Panel 28008

CONTACT INFORMATION

ADVERTISING COMPANY

BUFFALO

| BUFFALO | lamar.com/Buffalo

Lamar is one of the largest Out-of-Home advertising companies in the world, with over 320,000 displays in North America.

WHO ARE WE?


WHO ARE WE?

Lamar of Buffalo is ready to help you achieve your advertising goals. We offer a variety of media choices that will get your message across to thousands of drivers and pedestrians daily.

Our digital options are a great way to appeal to today’s highly mobile and tech-savvy consumer.

In the Buffalo area, we offer...

12 DIGITAL BULLETINS

08 DIGITAL POSTERS

| BUFFALO


OUR PRODUCTS: BILLBOARDSDIGITAL

DIGITAL billboards are computer-controlled electronic displays with capabilities that take Out-of-Home advertising to a new level. Digital ads rotate in a slide show fashion every 6 to 8 seconds. With Lamar's digital technology, the possibilities are endless and the flexibility is unmatched.

THE DIGITAL DIFFERENCE: Digital billboards work best for clients who want the ability to change creative throughout their campaign, and take advantage of powerful dynamic capabilities. Messages can be changed weekly, daily, hourly or in real time. Anything that is live on a website can be streamed to our Digital Billboards, including countdowns, time, temperature, live scores, news feeds, trending items and more.

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OUR PRODUCTS: BILLBOARDSDIGITAL

DIGITAL BENEFITS:

• Located on highways, major arteries, and city streets.

• Change your message as often as you want with no production cost.

• Because of its flexibility, a Digital Display is the perfect medium for advertising breaking news, one-day sales, and special events.

• Stream live data and user-generated content from your website or social media platform in real time.

COMMON SIZINGDigital Bulletin: 1400 x 400 pixels Digital Poster: 840 x 400 pixels

PRODUCTIONThere is no production for digital ads. Your creative is displayed on the board within minutes of being uploaded. The screen of a Lamar Digital Display is equipped with LED technology that produces a vibrant, crystal-clear picture.

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OUR PRODUCTS: BILLBOARDSDIGITALLamar Digital Displays can be programmed to display certain special features, called “iSpots”, or “dynamic capabilites”. Below are some of these special features:

COUNTDOWNSIncorporate a countdown to a specific day or time, even down to the second.

LIVE SCORESLive scores update in real time and are available for almost all sports teams.

TRAFFICDynamically change creative based on traffic conditions. Show real-time incident reports and point-to-point travel times.

TRENDING ITEMSPromote trending items in real time by displaying images, text and current price.

WEATHER TRIGGERSAutomatically change creative based on local weather. Show current conditions, forecast, or temperature.

SOCIAL MEDIAPull content from social media profiles (Facebook, Twitter, Instagram, FourSquare, and Google+).

DAY PARTING/RELEVANT CONTENTRotate multiple pieces of creative daily based on the time of day.

USER-GENERATED CONTENTLet customers talk about a brand or product while your digital display broadcasts comments in real time.

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Like traditional bulletins and posters, Lamar’s Digital Displays are located on the most traveled roads to produce maximum impressions. Because the screens are electronic, advertisers have the ability to change their message daily, weekly, hourly, or in real time. More interest can be brought to a digital ad through the use of a dynamic iSpot. Stream live data and user-generated content from a website or social media platform in real time. The possibilities are endless.

FLEXIBILITYSay what you want, when you want. Upload and schedule new creative at will with ease and with no limits.

SPEEDGet a message to the public faster than you can with any other media. If your business has a sense of urgency, digital will be the perfect promotional tool for you.

NO PRODUCTIONNo production costs, no working around operational schedules, and no hassle.

CONTROLLamar’s custom, web-based software lets us schedule and manage content for every digital location. Upload your own creative, or let your Lamar office submit the artwork. Our system is monitored 24/7 to ensure that your message is always being seen.

COSTDigital advertising costs are comparable to traditional outdoor advertising. Digital, like other outdoor formats, costs less than other forms of mass media.

LOCATIONDigital Displays are positioned on the most traveled arteries in the area, in highly visible locations.

WHY DIGITAL DISPLAYS?| BUFFALO


ALL DIGITAL LOCATIONS

In the Buffalo area, we operate 20 digital panels • 12 are Digital Bulletins• 8 are Digital Posters

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DIGITAL BULLETIN LOCATIONS

98004

98005

98006

98007

98008

98009

98010

98011

98012

98013

98014

98015

14' 0" x 48' 0"

14' 0" x 48' 0"

14' 0" x 48' 0"

14' 0" x 48' 0"

14' 0" x 48' 0"

14' 0" x 48' 0"

14' 0" x 48' 0"

14' 0" x 48' 0"

14' 0" x 48' 0"

14' 0" x 48' 0"

14' 0" x 48' 0"

14' 0" x 48' 0"

N/S I-190 E/O SMITH ST F/E

I-190 @ OLD WORTHINGTON PL 80 ROBERTS F/W

KENSINGTON EXPWY @ 289 CHERRY ST F/E

I-190 S/O PACKARD ROAD F/N

S/S I-290 W/O MILITARY F/W

N/S I-290 W/O MILITARY F/E

I-190 @ 298 WEISS RD F/W

KENSINGTON EXPWY @ VERDUN F/W

I-190 @ OLD WORTHINGTON PL 80 ROBERTS F/E

KENSINGTON EXPWY @ 2881 BAILEY AVE F/E

7 CORNERS @ 4536 BIG TREE HAMBURG F/W

S/S KENSINGTON EXPWY @ BAILEY F/W

PANEL # SIZE

Bulletin

Bulletin

Bulletin

Bulletin

Bulletin

Bulletin

Bulletin

Bulletin

Bulletin

Bulletin

Bulletin

Bulletin

TYPE LOCATION

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DIGITAL BULLETINS

PANEL #98004 - BUFFALO

DIGITAL FEATURES:REPETITION Your ad is one of 6 slots sold on this digital panel in a 8-second rotation. You get 1665 spots each day.

FLEXIBILITY Change your creative message in minutes; daily, weekly or monthly!

UNIQUENESS With our crystal clear digital display, your message is sure to stand out!

NO PRODUCTION CHARGES!

PANEL DETAILS:N/S I-190 E/O Smith St. F/ESIZE: 14’0’’ x 18’0’’ | FACE/READ: East / Right

WEEKLY IMPRESSIONS: 206,896 per spot

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DIGITAL BULLETINS






PANEL DETAILS:I-190 @ Old Worthington Pl. 80 Roberts Ave. F/WSIZE: 14’0’’ x 48’0’’ | FACE/READ: West / Right


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DIGITAL BULLETINS






PANEL DETAILS:Kensington Expwy. @ 289 Cherry St. F/ESIZE: 14’0’’ x 48’0’’ | FACE/READ: East / Left


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DIGITAL BULLETINS






PANEL DETAILS:I-190 S/O Packard Rd. F/NSIZE: 14’0’’ x 48’0’’ | FACE/READ: North / Left


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DIGITAL BULLETINS






PANEL DETAILS:S/S I-290 W/O Military Rd. F/WSIZE: 14’0’’ x 48’0’’ | FACE/READ: West / Right


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DIGITAL BULLETINS






PANEL DETAILS:N/S I-290 W/O Military Rd. F/ESIZE: 14’0’’ x 48’0’’ | FACE/READ: East / Right


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DIGITAL BULLETINS






PANEL DETAILS:I-190 @ 290 Weiss St. F/WSIZE: 14’0’’ x 48’0’’ | FACE/READ: West / Left


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DIGITAL BULLETINS






PANEL DETAILS:Kensington Expwy. @ Verdun Ave. F/WSIZE: 14’0’’ x 48’0’’ | FACE/READ: West / Left


DIGITAL BULLETINS

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DIGITAL BULLETINS






PANEL DETAILS:I-190 @ Old Worthington Pl. 80 Roberts Ave. F/ESIZE: 14’0’’ x 84’0’’ | FACE/READ: East / Left


DIGITAL BULLETINS

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DIGITAL BULLETINS






PANEL DETAILS:Kensington Expwy. @ 2881 Bailey Ave. F/ESIZE: 14’0’’ x 48’0’’ | FACE/READ: East / Right


DIGITAL BULLETINS

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DIGITAL BULLETINS






PANEL DETAILS:7 Corners @ 4536 Big Tree Hamburg F/WSIZE: 14’0’’ x 48’0’’ | FACE/READ: West / Right


DIGITAL BULLETINS

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DIGITAL BULLETINS






PANEL DETAILS:S/S Kensington Expwy. @ Bailey Ave. F/WSIZE: 14’0’’ x 48’0’’ | FACE/READ: West / Right

WEEKLY IMPRESSIONS: Pending Audit

DIGITAL BULLETINS

DIGITAL POSTER LOCATIONS

28000

28001

28002

28003

28004

28006

28007

28008

12' 0" x 12' 0"

12' 0" x 12' 0"

12' 0" x 25' 0"

10' 0" x 21' 0"

12' 0" x 25' 0"

10' 0" x 21' 0"

10' 0" x 21' 0"

10' 0" x 21' 0"

CHIPPEWA ST @ DELAWARE AVE F/E

235 DELAWARE AVENUE CORNER CHIPPEWA F/N

5225 SOUTHWESTERN BLVD S/O CAMP RD F/S

533 AMHERST @ WEGMAN'S F/E

2072 ABBOTT ROAD @ NOCO F/N

410 KENMORE AVE E/O BUDWAY'S MARKET F/E

1851 ELMWOOD AVE N/O HERTEL F/S

5661 CAMP ROAD E/O SCRANTON RD F/W

PANEL # SIZE

Poster

Poster

Poster

Poster

Poster

Poster

Poster

Poster

TYPE LOCATION

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DIGITAL POSTERS






PANEL DETAILS:Chippewa St. @ Delaware Ave. F/ESIZE: 12’0’’ x 12’0’’ | FACE/READ: East / Right


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DIGITAL POSTERS






PANEL DETAILS:235 Delaware Ave. Corner Chippewa St. F/NSIZE: 12’0’’ x 12’0’’ | FACE/READ: North / Left


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DIGITAL POSTERS






PANEL DETAILS:5225 Southwestern Blvd. S/O Camp Rd. F/SSIZE: 12’0’’ x 25’0’’ | FACE/READ: South / Right


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DIGITAL POSTERS






PANEL DETAILS:533 Amherst St. @ Wegman’s F/ESIZE: 10’0’’ x 21’0’’ | FACE/READ: East / Left


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DIGITAL POSTERS






PANEL DETAILS:2072 Abbott Rd. @ Noco F/NSIZE: 12’0’’ x 25’0’’ | FACE/READ: North / Left


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DIGITAL POSTERS






PANEL DETAILS:410 Kenmore Ave. E/O Budway’s Market F/ESIZE: 10’0’’ x 21’0’’ | FACE/READ: East / Left


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DIGITAL POSTERS






PANEL DETAILS:1851 Elmwood Ave. N/O Hertel Ave. F/SSIZE: 10’0’’ x 21’0’’ | FACE/READ: South / Right


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DIGITAL POSTERS






PANEL DETAILS:5661 Camp Rd. E/O Scranton Rd. F/WSIZE: 10’0’’ x 21’0’’ | FACE/READ: West / Left


LAMAR OF BUFFALO

Thank you!We appreciate the opportunity to be

your Out-of-Home media partner.

Please contact your Lamar Representativeor our office to discuss availability and

any questions you may have.

We’re ready to help you build an effective campaign.

289 Exchange Street, Buffalo, NY 14204Phone: 716.852.5791 | Fax: 716.852.5921


buffalo digital media guide 2016 - lamar advertising/media/dd2e56e4e2054262b4c9b63fff74e914.pdf•...

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