build a better you - publicaffairs-sme.com · marketing tools: print > tabloid weekly print...

BUILD A BETTER YOU TARGET MARKETING: Exchange Restaurants TARGET LOCATION: Food Court Exchange Restaurants MARKETING TOOLS: Print > Tabloid weekly print Store Signing > Table tent > Poster > Duratran Digital Media > TV Spots > Menu Board Social Media > Facebook Community Hub ARTWORK WHAT IS BUILD A BETTER YOU? Providing customers with better-for-you options and nutritional benefits on select food items while dining at our Exchange restaurants. WHY ARE WE IMPLEMENTING BUILD A BETTER YOU? As a partner in the Healthy Army Community and Air Force Smart Fueling initiatives under the Office of the Secretary of Defense, Operation Live Well, Exchange restaurant brands offer Soldiers, Airmen and their families better-for-you menu choices to support Warfighters’ readiness and resiliency. HOW DO WE IMPLEMENT BUILD A BETTER YOU? The Exchange wants to make it easier to choose meals and snacks that support a Be Fit lifestyle by increasing better-for-you selection in our food courts. To educate our customers and take the guesswork out of eating on the go, customers can look for the Build a Better You signing for better-for-you food court options. BRAND GUIDELINES Follow Restaurant specific guidelines to fulfill better-for-you standards. EXCHANGE RESTAURANTS FACEBOOK POST - EXAMPLE Highlighting Restaurant brand and nutritional factors such as low calorie, high in protein. VENDOR TEMPLATE - EXAMPLE Offered to the vendor as a template to include creative content within live area. TURKEY BREAST 400 CALORIES 18g PROTEIN Creative Live Area PLACE ARTWORK HERE Primary Secondary

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Page 1: BUILD A BETTER YOU - publicaffairs-sme.com · MARKETING TOOLS: Print > Tabloid weekly print Store Signing > Table tent > Poster > Duratran Digital Media > TV Spots > Menu Board Social

BUILD A BETTER YOUTARGET MARKETING: Exchange Restaurants

TARGET LOCATION: Food CourtExchange Restaurants

MARKETING TOOLS:Print > Tabloid weekly print

Store Signing > Table tent > Poster > Duratran

Digital Media > TV Spots > Menu Board

Social Media > Facebook

Community Hub

ARTWORKWHAT IS BUILD A BETTER YOU?Providing customers with better-for-you options and nutritional benefits on select food items while dining at our Exchange restaurants.

WHY ARE WE IMPLEMENTING BUILD A BETTER YOU?As a partner in the Healthy Army Community and Air Force Smart Fueling initiatives under the Office of the Secretary of Defense, Operation Live Well, Exchange restaurant brands offer Soldiers, Airmen and their families better-for-you menu choices to support Warfighters’ readiness and resiliency.

HOW DO WE IMPLEMENT BUILD A BETTER YOU?The Exchange wants to make it easier to choose meals and snacks that support a Be Fit lifestyle by increasing better-for-you selection in our food courts. To educate our customers and take the guesswork out of eating on the go, customers can look for the Build a Better You signing for better-for-you food court options.

BRAND GUIDELINESFollow Restaurant specific guidelines to fulfill better-for-you standards.

EXCHANGE RESTAURANTS

FACEBOOK POST - EXAMPLEHighlighting Restaurant brand and nutritional factors such as low calorie, high in protein.

VENDOR TEMPLATE - EXAMPLEOffered to the vendor as a template to include creative content within live area.

TURKEY BREAST

400CALORIES

18gPROTEIN

Creative Live Area

PLACEARTWORK

HERE

Primary

Secondary

Page 2: BUILD A BETTER YOU - publicaffairs-sme.com · MARKETING TOOLS: Print > Tabloid weekly print Store Signing > Table tent > Poster > Duratran Digital Media > TV Spots > Menu Board Social

BUILD A BETTER YOUSUPPORTING ART

Online Nutritional Guide Sign Kit - Job #92574

FOOTER1.37” x 7.5”

RESOURCES

Subway - Fresh Fit Menu Items 400 Calories or Lesshttp://www.subway.com/en-us/menunutrition/menu/freshfit

Burger Kinghttps://www.bk.com/pdfs/nutrition.pdf

Taco Bellhttps://www.tacobell.com/nutrition/info

Pizza Huthttps://m.nutritionix.com/pizza-hut/menu/premium/

Qdoba Mexican Eatshttps://assets.ctfassets.net/qkbff05k1bjx/6izWO0fwgoWMWCYgss26mW/375ed2bdbfe2a058c9e5cde31d5e-c24a/Qdoba_Nutrition_Information_2018.pdf

Popeyes Louisiana Kitchen - Live Well Menu Items under 350 Calorieshttps://popeyes.com/menu/live-well/

Charley’s Philly Steakshttps://charleys.com/Data/Sites/1/skins/Charleys2016/pdf/Nutritional%20Guide_1-16.pdf

Freshens Fresh Food Studiohttp://freshens.com/nutrition/

Boston Market - Healthier Choices Meals 550 Calories or Lesshttps://www.bostonmarket.com/wp-content/uploads/pdfs/restaurant/healthy-web-menu-full.pdf

Muscle Maker Grillhttps://musclemakergrill.com/menu/

ONLINE NUTRITIONAL GUIDESshopmyexchange.com/be-fit/nutrition

BUILD A BETTER YOU

SCA

N H

ERE F

OR NUTRITIONAL INFORM

ATION