build and brand your social cv (social resume)

@mariannesteen – in/mariannesteen – www.mysocialcv.wordpress.com – slideshare.net/mariannesteen

Build and Brand your

own ’Search &

Selectable’ Social Media Resume

Presented by Marianne Steen


The Presenter

• I live in Copenhagen, Denmark• I have worked with online media since 1997• I have written 2 books on job search • I excel in ’Go To Market’ for small business,

entrepreneurs and individuals

What Social Media has done for me: • I am #1 on Google (Danish keywords)• I don’t (need to) write job applications• I get invitations to hold presentations• I get in touch with like-minded people• I learn, grow & have fun on my journey!


Bits and pieces of a TRADITIONAL CV

Bla bla History bla bla bla Boring bla

bla exageration bla bla bla what I

believe you want to read bla bla

Bits and pieces from a SOCIAL CV

Linkedin Who does she know?Who endorses her?

What is she capable of?

What is of interest to her?

What does she look like?- And what does she watch?

What is she working on(right now)

- Who follows her and who does she follow?


WHY A SOCIAL CV?

1. Be in Charge

2. Convince

3. Take Control

4. Empower yourself

5. Help recruiters

6. Become a valued Employee


Why a Social CV?

1. Take charge of your digital presence

– When recruiters google your name

(and they do!) – make sure they find,

what you want them to find.


Why a Social CV?

2. Be a more convincing candidate

– Main issues for recruiters:

”Can I trust this person?”

A social CV not only tells about your skills,

it shows how you actually use them


Why a Social CV?

3. Be in control of your next career move

– Networking and unsolicited applications

are effective in approaching jobs

and companies you want to work for.

A social CV is the perfect landing page for

your personal branding- and marketing campaign.


Why a Social CV?

4. Empower yourself!

Social media potentially has 6 times ”hiring”power:

• 90% of people trust peer recommendations

Linkedin recommendations, sharing or retweeting your

words and work are all forms of peer recommendations.

• 14% trust advertising

Your career marketing documents (CV, cover letter)

are your “advertising” (you speaking about yourself)


Why a Social CV?

5. Solve a time consuming recruiment challenge

• ”What motivates you”?

– A question asked by all recruiters

– Why? Because motivation potentially means 40% higher performance

– Capabilities are easily assessed, motivation isn’t

• If you have taken your time to build a social CV – per default,

you ARE motivated


Why a Social CV?

6. Be a more valued employee

• Even when you are NOT looking for a new job, a social CV empowers you:

• Your employer benefits from your social presence - putting you in a stronger position to negotiate salary and benefits


Why a Social CV?

• For you:Eventually – your social CV can bethe gateway to the work or job of you dreamsat a company that matchesyour core values

• For the workplace:We KNOW you are motivated,

all we have to do now is to review your capabilities


It’s a win-win: You get your dream job – the company gets a dream employee

A good friend was using LinkedIn…. (and) had populated her profile fully.

She noticed one day that a job ad had popped up… which actually

happened to be her perfect job utilising all of her skills…. She got the job, with

both parties being over the moon at finding each other.

A good friend was using LinkedIn…. (and) had populated her profile fully.

She noticed one day that a job ad had popped up… which actually

happened to be her perfect job utilising all of her skills…. She got the job, with

both parties being over the moon at finding each other.


Steps to build your social CV:

1. YOU

2. Define your TARGET AUDIENCE

3. Set your OBJECTIVES

4. Build your MEDIA platform

5. GROW


YOU!

Know yourself to grow yourself- Where are you going

- What do you believe in

- What do you offer


Know yourself to grow yourself

Logical Levels of change, read more: changesworkblog.com


1. Vision Where are you going?

Where do you want to go?

• A clear and concise vision helps you keep focus, ie.

• You spent your time effectively

• Your audience understands what YOU want

• Ultimately helps you achieve your goals


Specific Measurable Attractive Realistic Timed

Make your vision


2. IdentityWho are you, professionally?

• Who you are, or who you achieve to be, is the core in your social CV

• Your professional identity is what recruiters are

looking for.

– Search is the process that brings the recruiters to what they are looking for


2. Your professionel identity

– is based on your CV

– But is more than just a job title

– may include your personality

– can be described in a sentence


3. Values and beliefsWhat is important to you?

• Regard your values as a GPS - when you wander off the path or lose direction - they bring you back on track.

• When you are fully clear on your values, you attract to you people of like mind.


Values and beliefs

• The core values are those values you hold which form the foundation on which you perform, work and conduct yourself

What is MOST important to you in your work life?


CapabilitiesWhat can you do?

• Your skills are what recruiters are searching for (as in search on Google)

• Being aware of your skills helps you search optimize your social cv targeting the work you want!– Skills and competences are important keywords in

any CV!


Capabilities

• Keep your focus on – the skills and competences you need

to achieve your vision– words and expressions as used by recruiters

• What if I don’t have all the skills, I need?– No Problem!

Just make a plan of how to get them!


BehaviourHow do you behave?

• Your behaviour should reflect your vision and values.

• If you ’do what you preach’, then you are trustworthy.

• If not – you are on the wrong track!– Change your vision or change your behaviour!


Behaviour

• Behaviour is what you actually do – not what you say you do

In your social CV your behaviour shows in your Profile (picture and resentation text) Published content:

Posts, videos, presentations, comments…- what you say and do, and how often

Shares Likes


SurroundingsWho, what and where

• Your surroundings should support your vision and identity

• Social media surroundings are:– Your connections– Choice of social networks

– Group memberships– Your followers and who you follow

Do your connections (Linkedin, Twitter, etc.) add value to your vision and identity?


Define the people you want to build a relation with


Who is your audience?

• Who are you trying to attract?• Where do they go online?• What are they looking and searching for?


Think of your audience as people

• When writing, forget statistics such as • Visitors, Page impressions, Users, clicks…

• Using personas can be helpful in this proces– A persona is a description of a specific, however

fictive, person.• Ask yourself, what would interest ”Tom”


Where do your audience go?

• Your target audience are probably

– Recruiters

– Company owners (Your future employer?)

– People working in the same field as you(Your future colleagues?)

•


Where do your audience go?

• Do your research to define the media YOUR audience use online, such as: – Groups (like on Linkedin)– Forums– Communities (social network)

• Have in mind:– Professional recruiters are (sometimes) first movers,

HR consultants never are….


YOUR OBJECTIVES

How do you want to change and develop your relationships?


Strategies

• What kind of relation do you want to buildwith your target audience?

– Being aware of what relation you want to build helps you spend your time effectively

– Time is always an issue when working with social media.


What kind of relation do you want ?

• Moving your audience from the outer circle to the inner circle takes time and ressources.


Define and find your key words

• Keywords are essential (without keywords – nobody finds you)

• The trick is to ensure that your name pops up, whenever ”your” keywords are searched for

• Which keywords do your target group use?

• Recruiters usually search for job title, core skill(s) and geography (by city name or post code)


Create a list of your key words

• Use keywords and search strings (multiple words)– Jobtitles

• Current, future, related

– Skills (include synonyms)

• Use the same 10 – 20 keywords in– Blog title and description– Posts, – Your social network profiles– Tags

Entering keywords prepares your

Google Juice


YOUR MEDIA PLATFORM

Choose the media that suits you- Your Landing Page- Your URL-identity- Build your social CV bit by bit


A Social CV includes:

1. A landing page– With a personalised URL (your-full-name)

2. Content– Text, keywords, links, pictures

3. Feeds– From all of your media– From like minded media


SUGGESTION* for a Social Media CV*) Northern Europe and UK markets.

PHASE 1

• Your Linkedin profile is your landing page

• Make it content reach;– Picture– Endorsements

– Portfolio (3 links)

– Reading list (Amazon)

– Group Memberships

• Feed Twitter updates• Feed from your social networks


Suggestion for aSocial Media CV platform, Phase 2

For the more experienced•Make your blog your ”landing page” (home page)

•Retweet, like and comment from a social network

•Become a contributing member in one/ more social networks

•Feed your blog posts into your linkedin profile

•Link to your media on your blog

•Link to likewise media on your blog


Make Google juice: Syndicate and link

• Widgets are your new best friends– Find them on your blogs dashboard

• Syndicate– Share information across your media– Integrate data from other sites/ networks

• Link to sites and social networks you relate to– Size matters– Relevance matters Feeding and linking

activates Google Juice


GROW

Measure & maximise:

What impact do you make?

How visible are you?


If you have 1 hour to spend…

PRODUCE: 40 min.

• Produce content– Use your key words IN

content

• Present content– Use tags (key words)

• Make a content summary– Blog post

• Use categories and tags

SPREAD THE WORD: 20 min.

• Spread the word– Tweet– Linkedin update

• Ask for feedback• Refer (link) to your

content when commenting on posts– Do it wisely and only when

relevant


Monitor your growth

1. Keep track on Google– Search on your keywords and name

2. Linkedin Search– How many read your profile– Growth in contacts

2/3. Likes & RT’s

3/4. Website statistics (blog)– How many finds you?

3/4. Subscribers & Follower


Tools to monitor (and enhance) your growth

1. Customised Google Search

2. Twitter impact and influence

3. Cross social media

4. Your social media history

• vizibility.com

• twitalyzer.com

• tweepi.com

• twiangulate.com

• Socialmention.com

• Memolane.com


References, inspiration, examples and ”how to”

• www.johnlogar.comPutting together a Simple Social Media Plan

• http://www.thepersonalbrandingblog.com• http://www.slideshare.net/cferdinandi/resumesm • http://stacykinney.com• http://modernejobsoeger.dk (Danish)• http://mysocialcv.wordpress.com


Marianne Steen, Copenhagen, Denmark

Web entrepreneur & -business developer• 14 years as online professional

Present:• Investor, XYW.dk (www.work.dk,

elevplads.dk, ungnyt.dk, fritidsjob.dk) • Board member at JOB2SEA

- Global jobportal for maritime professionals• Board member, Danish Association of

Entrepreneurs• Web business developer consultantPast: • Digital senior consultant• Owner, web consulting company • Director at MatchWork.com, a jobboard

software vendor• Masters degree in horticulture


Thank you for your time!

Did you find this presentation useful?

I have more presentations (how to, examples)• Follow me on Twitter for updates:

@mariannesteen

Meet, follow and comment on:• http://mysocialcv.wordpress.com• http://mariannesteen.dk • Linkedin.com/in/mariannesteen

build and brand your social cv (social resume)

Career