build the socially integrated organization with the teampark-method
DESCRIPTION
In every organization processes can be identified that do not function optimal in the normal, so called bureaucratic or formal structure. Finding people or expertise, sharing and leveraging implicit knowledge, exploiting the wisdom of the crowd, using the special talents of people, driving sustainable innovation. Many processes run more efficient and are more effective using the social networks of the organisation. Many tasks can be accomplished better by organizing people in communities instead of teams. An organization that knows how to use communities, social networks, crowd-sourcing, broadcast communication, self-organization and other ‘2.0’ concepts has an advantage over competitors and offers an appealing working environment. The Intelligent Organization knows, build it with TeamParkTRANSCRIPT
The Intelligent Organizationand how to build it with TeamPark®
A short introduction
By I&I, Innovation-experts at Sogeti
More information: http://teampark.org
A changing society, customer and employee force organizations to adapt
5 REASONS for ‘TeamPark’
Free and unrestricted collaboration proves difficult
The communication mis//match
Formal and synchronous outbound → informal and a.syn.chro.nous inbound ←
1
Teams and organizations often work like a machine: internally synchronized and formalized. This creates a mismatch with customers and other teams and organizations that have there own synchronization
and rhythm
The new world of won’t work
Any place, but any time?
People who are bound by workflows and direct communication cannot collaborate ‘anytime’, because they need to be synchronized
2
Limitations to classic business process improvement
Where to find more effectiveness?
Remaining Underperforming and misplaced processes cannot be optimized without consequences
> We reached the limits of the current model <
3
Talented people in untalented organizations
Hidden talent
Formal, standardized structures, processes and functions can never draw on all available collective and individual talent → people can do more then their functions allow, organisations can do more then their procedures allow
4
Peak-oil, peak-coal, peak-uranium, peak-everythingTransition to sustainability
5The future must be green and
sustainable, organizations must be able to react on big changes,
flexibility and adaptivity are not properties of our current organization
models
The legacy of Taylor and Ford: intensive knowledge farming
Knowledge processing factories
What is the problem? Can inabilities this fundamental and profound be solved?
Modern organizations are like factories, based on an industrial model (Taylorism). And
that’s limiting when working with information because information-processing doesn’t
require physical presence
The problems with the ‘industrial’ modelLimiting communication and procedures
The industrial model is based on direct, synchronous communication and standardized workflows. The organization adopted a fixed structure and way of working. Based on the views of Taylor (scientific management) .
> Centralized control <> Synchronous communication <> Standardized workflows and work dispatch <> Standardized function profiles <> ‘machine-bureaucracy’ <
Social collaboration and communication
Fundamentals of TeamPark®
A new way of collaboration has emergedit is called ‘social’ and it ‘works’
Part of the new science of ‘complex self-organizing systems’.
Structure of stigmergy:• A platform• Signals (the state of the platform)• Agents or actors leave of change signals• Predictable reactions on these signals
Examples of stigmergy:• Ants and social insects• Road / traffic• All over nature and organisms• …
Stigmergy drives socialNature’s way of setting up mass-collaboration
What is social?In every organization processes can be identified that do not function optimal in the normal, so called bureaucratic or formal structure.
Finding people or expertise, sharing and leveraging implicit knowledge, exploiting the wisdom of the crowd, using the special talents of people, driving sustainable innovation.
Many processes run more efficient and are more effective using the social networks of the organisation. Many tasks can be accomplished better by organizing people in communities instead of teams. An organization that knows how to use communities, social networks, crowd-sourcing, broadcast communication, self-organization and other ‘2.0’ concepts has an advantage over competitors and offers an appealing working environment.
The Intelligent Organization knows, build it with TeamPark
Social is based on stigmergy or ‘platform-communication’ and enables mass-collaboration between people that don’t need to communicate, meet or synchronize and can be anywhere on earth. Social complements the machine-model of collaboration.
Nature has been using stigmergic collaboration since the beginning
A more alert and efficient organization through
improved flexibility, more effective communication and collaboration.
Better disclosure and utilization of people,
means, knowledge and expertise through self-organization of processes.
Happy employees who are able to work the way they like, at working hours which they choose
on locations which suites them.
A collective mind with a better perception of
society, trends, customers and employees.
Can we use it (social) to improve our current (functional) organization?
Social in synergy with functionalSome tasks are best performed ‘the old way’, some best the social way
Every social is not born equalDifferent kinds of social exist
Platform design-strategyHow to design an adapted social environment?
Evolution - supply a corporate wide, rich social environment and let the crowd select useful components and concepts, embracing and cultivating the succesful ones, eliminating the others
Intelligent design – systematically identify the most fertile soil for social seeding and design a platform that suits people, processes and tools
1. Make inventory of the wishes, talents, social
communication- en collaboration habits and
(im)possibilities of your employees
2. Identify the misplaced, underperforming and hidden social processes and the social hubs in your current, functional organization
3. Select or construct social concepts and
means which fit your people and processen and bring them alive
1+2+3 = optimal social germs
‘Intelligent Design’Adapt social initiatives to workforce, processes and technology for quick-start
The social platformBy definition of TeamPark®
Function of the social platform
Social is not based on direct communication, planning, fixed workflows or central command…
… it is based on trails and signals left in the environment, the collaboration platform
Activity-streams, persistent conversations and bookmarks, explicit social structures, collaborative documents. Things co-workers can stumble upon, triggering collaboration. Self-organizing mass collaboration. Totally decoupled and ‘unorganized’.
The platform facilitates social processes
What is a social platform?
What makes a platform social?Use our ‘S.O.C.I.A.L.’ acronym
Activity
Presence
Identity
Relations
GroupsReputation
Sharing
Conversation
Challenges
Stimulating
A social platform has the right mix of interaction stimuli
Presence – who is online? Where are my friends?
Identity – look who I am, rich profiles, my content
Reputation / karma – my value to the community based on ratings
Relations – my social network
Conversation – what are people talking about
Activities – what is going on right now
Groups – free forming, self-organizing groups
Sharing – common content, information, knowledge
Organic
A social platform allows its communities to form their own structures, to self-organize
Free grouping – people can form, join and leave groups themselves, easily
Organic groups – the system automatically forms groups based on the social
graph
Free tagging – people can tag all content, building a folksonomy
Automated SNA – allow people to travel en utilize their social networks easily
Collaborative
A social platform has a sensible mix of stigmergic and social collaboration & communication tools
Social network – making true flows of communication explicit, helping in finding
expertise and people
Social bookmarking – brute force collecting, weighing and filtering of information
Blogs – for broadcast communication used for opinion-building and knowledge-
sharing
Forums – for discussion and persistent conversations
Wiki – Stigmergic knowlegde base
Wall-to-wall, activity-streams, whiteboards, etc.
Intelligent
A social platform has an effective set of collaborative filters and aggregation mechanisms, harnessing the wisdom of the crowd, suppressing ‘noise’, identifying ‘quality’
Good reputation system – being able to recognize topic expertise and experts
Weighed aggregation – showing only the best quality on the front-/aggregation-
pages
Passive and active collaborative filtering – to identify quality
Voting / rating – user reputation building and content filtering (quality indication)
Adapted“Your” social platform is adapted to your crowd (employees or customers), processes and tools
Linked
A social platform should offer its users to connect to their external social networks and content
External networks – LinkedIn, Facebook, MSN, etc.External content – Blogger, Flickr, Youtube, slideshare, mindmeister, etc.External activity – Twitter, Yammer, etc.News aggregation – RSS, etc.
Growing a living social sideTeamPark-Method
TeamPark® is the trajectory to grow your
organization a living social side
A pattern consisting of 4 different phases, which can be incremented or iterated
awareness strategy implementation alive
Phase 1: create awareness
awareness strategy implementation alive
Phase 2: determine strategy
awareness strategy implementation alive
Phase 3: implement platform
awareness strategy implementation alive
Phase 4: bring to life
awareness strategy implementation alive
A more alert and efficient organization through
improved flexibility, more effective communication and collaboration.
Better disclosure and utilization of people,
means, knowledge and expertise through self-organization of processes.
Happy employees who are able to work the way they like, at working hours which they choose
on locations which suites them.
A collective mind with a better perception of
society, trends, customers and employees.