build your digital playground
DESCRIPTION
Undestanding the consumer and how to build communitiesTRANSCRIPT
BUILD YOUR DIGITAL
PLAYGROUND
Community =
Playground
Deep down there is a kid inside of US
that love to PLAY and have FUN to satisfy our NEEDS and INTEREST
User
User = Human
Play = Engage
One To O
ne
engage
ment Influential
engagement
Engagement
build Experience through
Engagement
Consumer Control
Institutional Control
FUN. EntertainmentNot BoringHappy
Positif
NEEDS
DownloadInformation
LearnShare
Stress RelieverSpeak Out
FreedomMake Friend
INTEREST
SportsCamera
Bikes
Gadget
CreativeJokes
Marketing
Travel
Creative InternetBooks
Make Friend
YOU CAN’T BUILD COMMUNITY
Help Community to do what they want to do better.
Provide/use
TOOLS Passive
Emailer
Events
Hang out place
Active
Mailing List
Chat Room
Forum
Social Media
FacebooktwitterKaskus4sqPlurkgowallaLintasBerita
Linked InDigg
BloggerKoprol
FriendsterYoutube
StumbleUpon
“Think Distributed: BE PRESENCE WHERE YOUR CONSUMER ARE”
“More than 60% Digital Indonesia Population
spend their time to Social media =
+/- 30 Million Users
READ BEFORE WRITE“every media has its own uniqueness.
Understand it”
The Power
• Quick response with high impact• Engagement with real people• Source of word of mouth (Earned Media)• Connect with them on their social environment • Receiving customer insights
of Community
Your worst customer is your best friend
Your best customer is your partner
Th@nk You
Twitter: @dwiriantoKASKUS ID: ThinkFresh
Twitter: @dwirianto