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BUILD YOUR ONE-MINUTE ELEVATOR PITCH January 27 th & 28 th , 2015

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Page 1: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

BUILD YOUR

ONE-MINUTE ELEVATOR PITCH

January 27th & 28th, 2015

Page 2: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should
Page 3: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should
Page 4: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should
Page 5: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should
Page 6: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should
Page 7: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should
Page 8: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

Your elevator pitch is often your

first chance to influence

the unique story that people

hold about you.

Page 9: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

this is you

Page 10: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

Why should they care?

Page 11: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

A good elevator pitch is SAM

Simple

Memorable

Aspirational

Page 12: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

• Easy to understand

• Plain language

• Visualize data

Simple

Page 13: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

“[We are] going to continue to make the best

products in the world that delight our

customers and make our employees

incredibly proud of what they do.”

Tim Cookin his first email to

employees as Apple’s new

CEO sent August 25, 2011

Page 14: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

“The path [we] must take is clear:

to drive the growth of our core electronics

businesses…and to accelerate the innovation

that enables us to create new business

domains.”

Kazuo Hirairesponse to being appointed

Sony’s new President and

CEO on February 1, 2012

Page 15: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

best

world

delight

proud

growth

businesses

accelerate

domains

Page 16: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

Infographics

are your

friends.

Page 17: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

• Purpose driven

• Inspiring

• Impact

Aspirational

Page 18: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

Perception of value is directly

related to the story you tell.

Page 19: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should
Page 20: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

• Compelling

• Remarkable

• Different/Differentiated

Memorable

Page 21: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

simple

Page 22: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

Remarkable stories hook your

audience and compel them to share.

Page 23: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should
Page 24: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

A good elevator pitch is SAM

Simple

Memorable

Aspirational

Page 25: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

YOUR ELEVATOR

PITCH

BENEFIT

UNIQUEVALUE

IMPACT

Page 26: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

BENEFIT

UNIQUEVALUE

IMPACT

The need or solution your

company/product

enables - the reason the

customer might want

what you're selling

Why the customer might

want to buy from you in

particular

How the world will be

different as a result of your

product or service

Page 27: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

We help ______

who want to ______

by ______.

What makes us unique

is ________.

The world will be different

because ________.

BENEFIT

UNIQUEVALUE

IMPACT

Page 28: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

ELEVATOR PITCH EXAMPLES

Page 29: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

We help people

who want an energy boost

by selling them coffee and pastries.

What makes us unique is

our product quality and retail environment.

We’re changing the world by

giving people a wide range of caffeine

products than ever before.

Page 30: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

We help people

who want an energy boost

by selling them coffee and pastries.

What makes us unique is

our product quality and retail environment.

We’re changing the world by

giving people a wide range of caffeine

products than ever before.

Page 31: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

We help people

deepen relationships

by giving them a third place to share with

friends, family and coworkers.

What makes us unique is the consistency and

experience of our products.

We’re changing the world by

enabling human connection.

Page 32: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

We help people

deepen relationships

by giving them a third place to share with

friends, family and coworkers.

What makes us unique is the consistency and

experience of our products.

We’re changing the world by

enabling human connection.

Page 33: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

We help people

who want to be athletic

by selling them shoes and clothing.

What makes us unique is

the performance of our products.

We’re changing the world by

giving athletes and amateurs functional and

stylish gear.

Page 34: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

We help people

who want to be athletic

by selling them shoes and clothing.

What makes us unique is

the performance of our products.

We’re changing the world by

giving athletes and amateurs functional and

stylish gear.

Page 35: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

We help people

who want to challenge themselves

by enhancing their performance.

What makes us unique is

the innovative gear we bring to everyone.

We’re changing the world by

helping athletes at every level

find their greatness.

Page 36: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

We help people

who want to challenge themselves

by enhancing their performance.

What makes us unique is

the innovative gear we bring to everyone.

We’re changing the world by

helping athletes at every level

find their greatness.

Page 37: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

PU

TTIN

G I

T A

LL T

OG

ETH

ER

INTRODUCTION

“What if?” “Imagine a world”

+

YOUR ELEVATOR

PITCH

+

INVITATION TO JOIN

“You can get involved by…”

Page 38: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

Your elevator pitch is often your

first chance to influence

the unique story that people

hold about you.

Page 39: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

Now it’s your turn…

Page 40: BUILD YOUR ONE-MINUTE ELEVATOR PITCH - Innovacorp · Your elevator pitch is often your first chance to influence the unique story that people hold about you. this is you Why should

THANK YOU

January 27th & 28th, 2015

Leo [email protected]

@leoartalejo


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