building a booming business in a busted economy
TRANSCRIPT
Crea%ng a Business Boom During an Economic Bust John Jantsch – Duct Tape Marke%ng
Images: iStockphoto.com
The Natural Advantages of Small Business in Down Market
• Focus • Reach • Transform • Partner • Automate
Get Closer to Your Customers
• Call 5/day and thank them • Admit you’re slower • Segment them • Bring them together • Create a marke%ng board
Repackage Your Offerings
• Do something talkable • Add value before discounts • Create offers to act now • Offer low cost alterna%ves • Partner for advanced packages
Build a BePer Network
• Fill your gaps • Make referrals daily • Automate customer tes%monials • Create co‐brand promo%ons • Offer employees referral bonuses
Convert More Leads
• Get out of the office • Use web conferencing ‐ iLinc • Add a surprise • Fix your follow‐up • Buy wholesale adver%sing • Find and reac%vate past customers • Teach your customer how to get value
Use Social Media for Good
• Start a blog – WordPress.org • Create a network blog • Use RSS to get bePer – Google Alerts • Find talent ‐ LinkedIn • Find partners – twiPer • Create buzz – PRWeb.com
hPp://smallbusiness.officelive.com/socialmedia/ebook
Invest in Accountability
• Start a mastermind group • Track your %me • Create an internal board • Hire a coach
What if . . .
• Get accountability of coach • 24/7 proven tools for staff • The %me and space to do it
EXCELerator is . . .
• Annual program that combines training, accountability, ac%on and results. • Low‐cost program that keeps organiza%ons focused on marke%ng • Marke%ng for everyone in the organiza%on
You get your own DTM coach
• Unlimited email support • Quarterly 1‐on‐1 sessions • Monthly training tutorials
Access to resources and experts
• Duct Tape University • Exclusive members only sessions • Live chat session with John • Network with par%cipants • Special deals and trials from partners
Marke5ng Ac5on Retreat
• 3 days in the Rockies • PR, email, adver%sing • Internet, social media • Design, presenta%ons • Marke%ng materials
EXCELerator Investment
• $599/mo for 12 months • includes all benefits • 3‐day retreat (except travel and lodging)
EXCELerator Now!
• What changes if you don’t? • 4 session marke%ng strategy w/UMS and MPP so?ware $2500
• Affiliate Fee Promo ‐ $50/mo