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“It’s not all in the cloud”

Building a developer community around

software + hardware

Amanda Whaley @mandywhaleyCisco DevNetAPI Strategy & PracticeNovember 2015

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/me

Amanda Whaley @mandywhaley

DevXdevs are users too

Devs

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software + hardware

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Yesterday: The Traditional App

The Value Is Delivered by the App Itself(Even When Connected to a Backend Service)

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Today: The Companion App

The Value Is Delivered by the Devicethe App is the ‘Remote Control’

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How do you apply these best practices when there is a “Thing” is involved?

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But, why worry about hardware?

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Multi devices – integrated experiences

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“It is a paradox that the economic value of software is falling even as its strategic value rises”O'Grady, Stephen (2015-05-18). The Software Paradox: The Rise and Fall of the Commercial Software Market

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“US venture capitalists completed a record 31 fundraising deals for consumer-electronics makers last year, [….] $ 848 million into hardware startups, nearly twice the prior record of $442 million set in 2012.”

O'Grady, Stephen (2015-05-18). The Software Paradox: The Rise and Fall of the Commercial Software Market.

12© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

http://techcrunch.com/2015/09/12/who-invests-in-hardware-startups/

Since 2010, venture capital investment in hardware startups is up more than 30x.

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http://techcrunch.com/2015/09/12/who-invests-in-hardware-startups/

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Lessons Learned

Give Us

APIs!

Start a movement

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But, what if Step 1 is “order device”? Goal: 5 minutes

Find a better way – Offer Remote Labs

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Traffic + simulation + historical data Video confirmation

More than just infrastructure

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Events & Hackathons

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Dependencies on the physical space

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• Early Access to physical space

• What is allowed in physical space?

• Length of hackathon • Pre-training• Shipping Strategy• Take extras of everything• Nearest Best Buy?

Can I bring a lamp?Plan

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Evaluate the developer’s journeyDiscover DeployFind the roadblocks

Define desired state

Be your own critic

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… document all the hiccups and roadblocks, and then get creative about how to improve

Don’t be afraid of detail

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… find the pain

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Cheers!

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Thanks

Amanda Whaley

@mandywhaley

@CiscoDevNet

#APIStrat

32© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

O'Grady, Stephen (2015-05-18). The Software Paradox: The Rise and Fall of the Commercial Software Market

http://techcrunch.com/2015/09/12/who-invests-in-hardware-startups/

https://www.cisco.com/web/strategy/docs/scc/ioe_citizen_svcs_white_paper_idc_2013.pdf

imageshttps://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCPaZ5rDMhskCFZMxiAod9tkH4A&url=http%3A%2F%2Fwww.firstcovers.com%2Fusers%2F2%2Fthe%2Blorax.html&psig=AFQjCNELIk_X1p2scAFZtizCSnfQczD39A&ust=1447270276282361

http://www.infiniti-redbullracing.com/article/spy-stuck-traffic-mexico

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCPbL6MGsickCFQjrJgodEF0IIw&url=http%3A%2F%2Fwww.stanforddaily.com%2F2013%2F05%2F28%2Finvasive-frog-species-wreaks-havoc-to-bay-area-wildlife%2F&bvm=bv.107406026,d.cWw&psig=AFQjCNFMV7ZtxzX0xGM7dIiuv5J4iR1VGQ&ust=1447364671519267

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCLPDiP2amskCFRBLiAodU0kAYg&url=http%3A%2F%2Fwww.mactrast.com%2F2015%2F06%2Ftim-cook-apple-watch-generating-more-developer-interest-than-iphone-and-ipad-did%2F&bvm=bv.107763241,d.cGU&psig=AFQjCNE_J0lECGawGCWreIwXKa4eNHvvUQ&ust=1447944273201850

http://images.dailytech.com/nimage/image-HUE-PACK.jpeg

References