Building Our Brand in the Digital Age

Has brand building changed in the digital age?

Lessons learned & transformation of the Family and MWR brand

Why we need you as brand champions

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Transformation of the MWR Brand

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An Interactive Experience

Brand Central Restructure

Delivery platform

Design & interactivity

Creative workflow & innovation

Online marketing optimization tools

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Design Platform

Start with a strategy

Conduct research and analysis to create a sound design

Create visual solutions that• Interpret • Inform • Instruct• Persuade

Learn to work with your customers as partners

Overcoming Creative Challenges

• Not enough “reach”

• Limited time for creative thinking/planning

• Limited communication with garrison designers

• Insufficient resources

• Own help desk for mac platform

• Creative License

• Flyer factory mentality

• Limited time for creative thinking/planning

• Insufficient resources

• Own help desk for mac platform

• Creative license

FORT PICK A PLACE FAMILY AND MWR COMMAND

Colliding Worlds

The world of print is colliding with the world wide web

How to transition your print design skills to the web

Understanding the constraints and possibilities when designing for the web

"Effective Brand Strategy provides a central idea around which all behavior, actions and communications are aligned.” - Alina Wheeler

New Dimensions

Delivering fresh and interactive content through digital publishing

From the desktop to mobile devices

Leveraging new media and emerging technologies with design

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The User Experience (UX)

How a person feels about using a product, system or service

Includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is subjective in nature, because it is about an individual’s feelings and thoughts about the system.

User experience is dynamic, because it changes over time as the circumstances change.

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Web Dynamics

What are web dynamics?

Maximizes ROI Reduces maintenance Visual appeal Accessibility Easy navigation Search engine friendly

Why web presence is important

Analytics and integration

Web Development

The Do’s & The Don’ts

Section 508 Standards Guide

4 Common Mistakes

2011 Design Trends

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Brand 20/20

Brand strategy builds on vision• Clarity• Consistency• Coherence

Sustainability• What will the MWR brand will look like in 2020?