building a political social media presence

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This presentation takes the users step by step through creating a Facebook page, Twitter account and tying it all together with a Hootsuite social media dashboard. Important best practices are covered.

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  • 1. Building a PoliticalSocial Media Presence October 2014Carol A Spencer, Vice Chair, NFRW Technology CommitteeBuilding a Political Social Media Presence Facebook Twitter HootsuiteCarol A. Spencer Building a Political Social Media Presence 1

2. What youll learn today Considerations before getting started How to get a Google account & Gmail address What are the differences between a Facebook page and profile How to set up a Facebook page What Twitter is and why you should use it How to set up a Twitter account What Hootsuite is and why you should use it How to send one message many places, all at onceCarol A. Spencer Building a Political Social Media Presence 2 3. One Post: Many ChannelsCarol A. Spencer Building a Political Social Media Presence 3 4. Considerations before getting startedA little planning goes a long way Use a consistent, generic email address to sign up for social media Use a consistent vanity name (i.e. Twitter.com/NFRW) Have multiple administrators for each application If you cant have multiple administrators (Twitter, YouTube, Flickr,and others), share the username and password IF you share the username and password, change the passwordwhen you eliminate someone from posting responsibilities IF you share the username and password, be cautious about whocan speak on behalf of your organization. Adopt Use and Commenting policies Be sure to note the your pages are not forums, but moderateddiscussions Monitor your social channelsCarol A. Spencer Building a Political Social Media Presence 4 5. Considerations before getting startedA little planning goes a long way Decide on a communications tone Dont post original material on Facebook. Beware of copyright issues.Share from the original document, if thats offered. Anyone can comment on your FB posts. Remember, its social! Designate editors and moderators for Facebook pages. Assign a teammember to monitor Twitter mentions and YouTube comments. Facebook pages are tied to personal profiles. Be sure you trust youradministrators. Never let fans / followers upload photos or videos without moderation Think about how youll market your social presenceCarol A. Spencer Building a Political Social Media Presence 5 6. Choose an email addressGeneric Local or Generic Gmail Facebook requires a real name: webmaster@, admin@ are notacceptable. Have a trusted board or campaign committee member who is onFacebook create your page OR use your generic gmail.com account to create your page.Carol A. Spencer Building a Political Social Media Presence 6 7. Check Your Chosen Vanity URL For example:Facebook.com/MorrisGOPTwitter.com/MorrisGOPYouTube.com/MorrisGOPFlickr.com/MorrisGOPMorrisGOP.org (or .com or .net) Choose a name. Check it everywhere. (www.namechk.com)Facebook, Twitter, Instagram, YouTube, Flickr, LinkedIn, Pinterest Find some name where you can be consistent throughout the socialworld, and which is memorable for your visitorsCarol A. Spencer Building a Political Social Media Presence 7 8. 8BUILDING A POLITICALSOCIAL MEDIA PRESENCE: FACEBOOKOCTOBER 2014Carol A Spencer, Vice Chair, NFRW Technology CommitteeBuilding a Political Social Media PresenceCarol A. Spencer Building a Political Social Media PresenceFacebook Twitter Hootsuite 9. 9FACEBOOK Profiles vs PagesCarol A. Spencer Building a Political Social Media Presence 10. 10FACEBOOK Profiles vs PagesCarol A. Spencer Building a Political Social Media Presence 11. 11CREATING YOUR PAGE A different way: Login laterCarol A. Spencer Building a Political Social Media Presence 12. 12PAGE TYPE Company, Organization, InstitutionCarol A. Spencer Building a Political Social Media Presence 13. 13Carol A. Spencer Building a Political Social Media PresenceA page must betied to someonesprofile.Facebook policiesdo not allow oneindividual to havetwo profiles.Once created, besure to have twoadmins so that ifthe person whocreated the pageleaves, you canstill administer thepage.PAGE TYPE Company, Organization, Institution 14. 14PAGE TYPE Company, Organization, InstitutionCarol A. Spencer Building a Political Social Media Presence 15. 15PAGE NAME [Location Name] [Womens] Republican [Club]Carol A. Spencer Building a Political Social Media Presence 16. 16FACEBOOK TOU You must agree to have a pageCarol A. Spencer Building a Political Social Media Presence 17. 17DESCRIBE YOUR PAGE About InformationCarol A. Spencer Building a Political Social Media Presence 18. 18VISUALLY IDENTIFY YOUR PAGE Unique and MemorableCarol A. Spencer Building a Political Social Media Presence 19. 19ADD TO FAVORITES Skip this if you wantCarol A. Spencer Building a Political Social Media Presence 20. 20REACH MORE PEOPLE Monetizing FacebookCarol A. Spencer Building a Political Social Media Presence 21. 21ADMIN PANEL Getting Your Page ReadyCarol A. Spencer Building a Political Social Media Presence 22. 22ADMIN PANEL Getting Your Page ReadyCarol A. Spencer Building a Political Social Media Presence 23. 23UNPUBLISH THE PAGE Only Admins can see itCarol A. Spencer Building a Political Social Media Presence 24. 24EDIT THE PAGE Use Facebook as.Carol A. Spencer Building a Political Social Media Presence 25. 25EDIT THE PAGE Admin PanelCarol A. Spencer Building a Political Social Media Presence 26. 26EDIT THE PAGE Admin RolesCarol A. Spencer Building a Political Social Media Presence 27. 27EDIT THE PAGE Mobile PostingOR, better yet, use Hootsuites mobile app.Carol A. Spencer Building a Political Social Media Presence 28. 28EDIT THE PAGE InsightsCarol A. Spencer Building a Political Social Media Presence 29. 29EDIT THE PAGE Promoting Your Page; Boosting ContentCarol A. Spencer Building a Political Social Media Presence 30. 30EDIT THE PAGE HelpCarol A. Spencer Building a Political Social Media Presence 31. 31FINAL THOUGHTS Before publishingGet your vanity URLFacebook.com/usernameCarol A. Spencer Building a Political Social Media Presence 32. 32FINAL THOUGHTS Before publishingRemember to follow Facebook guidelines for timeline photos and postshttps://www.facebook.com/help/search/?q=cover+guidelineshttp://blog.hubspot.com/marketing/facebook-cover-photos-best-practices-htCarol A. Spencer Building a Political Social Media Presence 33. 33Carol A. Spencer Building a Political Social Media PresenceScreen captured in2012. 637 Likes.Be sure to identifyyour page as theOfficial PageNote the failure topost for well over ayear. 34. 34Carol A. Spencer Building a Political Social Media PresenceScreen captured in2014. 649 Likes.Post. Post. Post.This page isabandoned. Notgood for GreenTownship.Once you start,keep it up! 35. 35Click hereSee your stream for posts to share.Carol A. Spencer Building a Political Social Media Presence 36. 36Carol A. Spencer Building a Political Social Media Presence 37. 37BUILDING A POLITICALSOCIAL MEDIA PRESENCE: FACEBOOKOCTOBER 2014Carol A Spencer, Vice Chair, NFRW Technology CommitteeBuilding a Political Social Media PresenceCarol A. Spencer Building a Political Social Media PresenceFacebook Twitter Hootsuite 38. 38BUILDING A POLITICALSOCIAL MEDIA PRESENCE: TWITTEROCTOBER 2014Carol A Spencer, Vice Chair, NFRW Technology CommitteeBuilding a Political Social Media PresenceCarol A. Spencer Building a Political Social Media PresenceFacebook Twitter Hootsuite 39. 39TWITTER 140 Powerful CharactersCarol A. Spencer Building a Political Social Media Presence 40. 40TWITTER Signing upCarol A. Spencer Building a Political Social Media Presence 41. 41TWITTER Setting up an accountCarol A. Spencer Building a Political Social Media Presence 42. 42TWITTER Setting up an accountYoull have to do this a few times.Carol A. Spencer Building a Political Social Media Presence 43. 43TWITTER Setting up an accountCarol A. Spencer Building a Political Social Media Presence 44. 44TWITTER Setting up an accountCarol A. Spencer Building a Political Social Media Presence 45. 45TWITTER Setting up an accountCarol A. Spencer Building a Political Social Media Presence 46. 46TWITTER Setting up an accountCarol A. Spencer Building a Political Social Media Presence 47. 47TWITTER Setting up an accountCarol A. Spencer Building a Political Social Media Presence 48. 48TWITTER Setting up an accountCarol A. Spencer Building a Political Social Media Presence 49. 49TWITTER Setting up an accountCarol A. Spencer Building a Political Social Media PresenceUse the photofrom yourFacebook page.Consistency buildsbrand. 50. 50TWITTER Setting up an accountCarol A. Spencer Building a Political Social Media Presence 51. 51TWITTER Setting up an accountCarol A. Spencer Building a Political Social Media Presence 52. 52TWITTER Tweeting 140 characters. Try to use less. Link to more details. Learn Twitter lingo. Use abbreviations. Eliminate punctuation where possible. ALL CAPS is shouting. Dont shout. Write your message, then start eliminating words and using abbreviationsto say the same thing in 140 characters. RT is re-tweet. MT is a modified RT. @TwitterHandle is a public message to TwitterHandle DM TwitterHandle (note the space) is a direct message (private)to TwitterHandle. You can only DM your followers. Mention means someone used your Twitter handle in a tweet.Carol A. Spencer Building a Political Social Media Presence 53. 53TWITTER Tweeting Tweet valuable content and your followers will grow:Road closures, meeting reminders, posted budgets, closed fields, events,important web postings, celebrations, honorees, good press, #tbt (Throw-Back-Thursdays). Use photos where possible. If someone asks you a public question, answer publicly. If someone asks you a public question, answer it. If someone DMs you, and you need more information to answer,give them a link to your feedback form. If someone DMs you, answer them. If people RT your tweets, thank them with an @ message. Create a Twitter widget for your website.Put it on your home page.(https://twitter.com/about/resources/widgets)Carol A. Spe