building a political social media presence

1Carol A. Spencer • Building a Political Social Media Presence

Building a PoliticalPresenceSocial MediaOctober 2014

Carol A Spencer, Vice Chair, NFRW Technology CommitteeBuilding a Political Social Media Presence

Facebook • Twitter • Hootsuite


• Considerations before getting started • How to get a Google account & Gmail address

• What are the differences between a Facebook page and profile • How to set up a Facebook page

• What Twitter is and why you should use it

• How to set up a Twitter account

• What Hootsuite is and why you should use it

• How to send one message many places, all at once

What you’ll learn today


One Post: Many Channels


• Use a consistent, generic email address to sign up for social media

• Use a consistent “vanity” name (i.e. Twitter.com/NFRW)

• Have multiple administrators for each application• If you can’t have multiple administrators (Twitter, YouTube, Flickr,

and others), share the username and password• IF you share the username and password, change the password

when you eliminate someone from posting responsibilities• IF you share the username and password, be cautious about who

can “speak” on behalf of your organization.

• Adopt “Use” and “Commenting” policies • Be sure to note the your pages are not forums, but moderated

discussions• Monitor your social channels

Considerations before getting startedA little planning goes a long way


• Decide on a “communications tone”

• Don’t post original material on Facebook. Beware of copyright issues. Share from the original document, if that’s offered.

• Anyone can comment on your FB posts. Remember, it’s social!

• Designate editors and moderators for Facebook pages. Assign a team member to monitor Twitter mentions and YouTube comments.

• Facebook pages are tied to personal profiles. Be sure you trust your administrators.

• Never let fans / followers upload photos or videos without moderation

• Think about how you’ll market your social presence

Considerations before getting startedA little planning goes a long way


• Facebook requires a real name: webmaster@, admin@ are not acceptable.

• Have a trusted board or campaign committee member who is on Facebook create your page

• OR use your generic gmail.com account to create your page.

Choose an email addressGeneric Local or Generic Gmail


Check Your Chosen Vanity URL

• For example:

Facebook.com/MorrisGOPTwitter.com/MorrisGOPYouTube.com/MorrisGOPFlickr.com/MorrisGOPMorrisGOP.org (or .com or .net)

• Choose a name. Check it everywhere. (www.namechk.com)Facebook, Twitter, Instagram, YouTube, Flickr, LinkedIn, Pinterest

• Find some name where you can be consistent throughout the social world, and which is memorable for your visitors

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Carol A. Spencer • Building a Political Social Media Presence

BUILDING A POLITICALSOCIAL MEDIA PRESENCE: FACEBOOKOCTOBER 2014

Carol A Spencer, Vice Chair, NFRW Technology Committee

Building a Political Social Media PresenceFacebook • Twitter • Hootsuite

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FACEBOOK Profiles vs Pages

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FACEBOOK Profiles vs Pages

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CREATING YOUR PAGE A different way: Login later

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PAGE TYPE Company, Organization, Institution

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A page must be tied to someone’s profile.

Facebook policies do not allow one individual to have two profiles.

Once created, be sure to have two admins so that if the person who created the page leaves, you can still administer the page.


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PAGE NAME [Location Name] [Women’s] Republican [Club]

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FACEBOOK TOU You must agree to have a page

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DESCRIBE YOUR PAGE ”About” Information

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VISUALLY IDENTIFY YOUR PAGE Unique and Memorable

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ADD TO FAVORITES Skip this if you want

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REACH MORE PEOPLE Monetizing Facebook

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ADMIN PANEL Getting Your Page Ready

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ADMIN PANEL Getting Your Page Ready

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UNPUBLISH THE PAGE Only Admins can see it

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EDIT THE PAGE Use Facebook as….

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EDIT THE PAGE Admin Panel

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EDIT THE PAGE Admin Roles

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EDIT THE PAGE Mobile Posting

OR, better yet, use Hootsuite’s mobile app.

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EDIT THE PAGE Insights

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EDIT THE PAGE Promoting Your Page; Boosting Content

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EDIT THE PAGE Help

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FINAL THOUGHTS Before publishing

•Get your “vanity” URL

Facebook.com/username

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FINAL THOUGHTS Before publishing

•Remember to follow Facebook guidelines for timeline photos and posts

https://www.facebook.com/help/search/?q=cover+guidelines

http://blog.hubspot.com/marketing/facebook-cover-photos-best-practices-ht

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Screen captured in 2012. 637 Likes.

Be sure to identifyyour page as the“Official Page”

Note the failure to post for well over a year.

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Screen captured in 2014. 649 Likes.

Post. Post. Post.

This page is abandoned. Not good for Green Township.

Once you start, keep it up!

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Click here

See your stream for posts to share.

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BUILDING A POLITICALSOCIAL MEDIA PRESENCE: FACEBOOKOCTOBER 2014


Building a Political Social Media Presence


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BUILDING A POLITICALSOCIAL MEDIA PRESENCE: TWITTEROCTOBER 2014



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TWITTER 140 Powerful Characters

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TWITTER Signing up

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TWITTER Setting up an account

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You’ll have to do this a few times….

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Use the photo from your Facebook page….

Consistency builds brand.

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TWITTER Tweeting

• 140 characters. Try to use less. Link to more details. • Learn Twitter lingo.

• Use abbreviations. Eliminate punctuation where possible.

• ALL CAPS is shouting. Don’t shout.

• Write your message, then start eliminating words and using abbreviations to say the same thing in 140 characters.

• RT is re-tweet. MT is a modified RT.

• @TwitterHandle is a public message to TwitterHandle

• DM TwitterHandle (note the space) is a direct message (private) to TwitterHandle. You can only DM your followers.

• Mention means someone used your Twitter handle in a tweet.

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TWITTER Tweeting

• Tweet valuable content and your followers will grow:Road closures, meeting reminders, posted budgets, closed fields, events, important web postings, celebrations, honorees, good press, #tbt (Throw-Back-Thursdays). Use photos where possible.

• If someone asks you a public question, answer publicly. • If someone asks you a public question, answer it.

• If someone DMs you, and you need more information to answer, give them a link to your feedback form.

• If someone DMs you, answer them.

• If people RT your tweets, thank them with an @ message.

• Create a Twitter widget for your website. Put it on your home page.(https://twitter.com/about/resources/widgets)

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BUILDING A POLITICALSOCIAL MEDIA PRESENCE: TWITTEROCTOBER 2014




Tying it TogetherUsing Hootsuite




Sign up for Hootsuite FREE versionUse the same email as Facebook & Twitter


Hootsuite Dashboard


Hootsuite Tools


Before PostingDouble check before you post

Information is accurate

Information is authorized for public release

Post is 140 characters or less

Spelling is accurate

Link is accurateCopy it into a new browser window to be sure it goes where you want

Date and time are correct if scheduling into the future

Selected social networks are the correct ones

Once it’s out there, you can delete it but anyone who has read it,has read it.

To delete in Hootsuite, hover over the tweet in the ‘sent tweets’ stream and click the x.


A few more things…Searching, deleting, filtering

To search Twitter, enter the search criteria in the search box and click the magnifying glass.

To create a stream of a particular search term, click “+Add Stream”. Choose a search term or use logic as per examples

To create a stream of keywords, enter the terms. Tweets using any of the keywords will be returned.

To use hashtags so your comments will be included in a stream using that term, precede your term with a #. Example: #MCLibrary;#Jan25; #gov20; #superbowl, #SOTU

To be sure your tweet ends up in someone’s mentions stream, use @ before their Twitter handle.

To delete in Hootsuite, hover over the tweet in the ‘sent tweets’ stream and click the x.


Tying it TogetherUsing Hootsuite




Building a PoliticalPresenceSocial MediaOctober 2014



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