building a hybrid, dynamic cloud on an open architecture

© 2014 IBM Corporation

Building an open, dynamic cloud: The IT and business renaissance

Daniel Krook Senior Certified IT Specialist IBM Open Technologies & Cloud Performance Team [email protected] @danielkrook


Agenda

•  Software is a growth engine for business –  The convergence of cloud, analytics, mobile and social (CAMS) –  The business value of open, dynamic clouds

•  Building a hybrid engine from open, dynamic parts –  Software defined environments (IaaS) –  Cloud operating environment (PaaS) –  The API economy (SaaS) –  IBM DevOps Services

•  Hitting the road –  Map a course with an open, dynamic cloud –  The IBM Cloud marketplace

2 Building an open, dynamic cloud: The IT and business renaissance


Agenda






Technology continues to be critical to business: Software is emerging as a growth engine

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Technology factors

Market factors

Macro-‐economic factors

People skills

Regulatory concerns

Socio-‐economic factors

GlobalizaDon

Environmental issues

GeopoliDcal factors

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1 Strategic reinvention 136% are more likely to use cloud to

reinvent customer relationships

Better decisions 170% more likely to use analytics

extensively via cloud to derive insights

Deeper collaboration 79% more likely to rely on cloud to locate &

leverage expertise in the ecosystem IBV

CEO

Stud

ies 20

04–2

013

Source: MIT Sloan Management Review, Research Report 2013: Embracing Digital Technology - bit.ly/1stGER9

When will it become critical to implement Digital Transformation across your organization?

Don’t know (4%)

Never (5%)

3+ years

Within 2 years

This year

That time has passed - it is already a matter of survival

Source: IBM Institute for Business Value: The Customer-activated Enterprise - bit.ly/1od8p0F

13% 33% 18% 27%



The convergence

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presents a powerful opportunity

of technology…

of mobile users keep their device within arm’s reach 100% of the time1

90% of the

connected devices in 2020 will be sensors & autonomic nodes2

60%

of all data is unstructured and growing 15 times the rate of structured data3

80% of companies

are using cloud to drive competitive and cost advantages4

57%

of developers report using cloud-based services or APIs

72%

flick

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/raph

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*Source: Gartner, p.6, Private Cloud Matures, Hybrid Cloud is Next, Gartner G00255302, Sept 6, 2013

IT leaders must strike the right balance

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Optimization

Systems of Record

Innovation

Systems of Engagement


Systems of Insight


The future is Dynamic Hybrid Cloud

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Seamlessly extends enterprise IT with Cloud for changing business needs: • Acts as one dynamically managed, secure environment

• Flexible choice of delivery models • Interoperable through open standards

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~70% of enterprises to pursue hybrid cloud by 2015*



Dynamic cloud enables composable business

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Building block approach

Restlessly reinvent and innovate your processes

Make be=er decisions in real-‐?me with ac?onable insights

Accelerate your ?me to market

Integrate across the enterprise

Cloud as the growth engine of your business

Mobile to reinvent how you engage

Big Data to transform your enterprise and industry



Agenda






Open technologies are fueling an IT renaissance IBM is leading (instigating) the way

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Cloud Computing

e-Business

Service Oriented Architecture

Social Business

Mobile Computing

Open Cloud Architecture

Dynamic Cloud



Evolving IaaS to a more dynamic, analytics based Software Defined Environment

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API economy

Cloud operating environment

Software defined environments

Software defined

• Compute • Network • Storage

Agile workloads • Integrated governance • Embedded analytics



OpenStack: Leading the way in open cloud infrastructure

Accumulated Community Population

Accumulated Developer Population

Monthly number of participants

Monthly GIT contributors

Ac?vity Community

Source: Qingye Jiang’s Blog:: CY14-Q1 Community Analysis — OpenStack vs OpenNebula vs Eucalyptus vs CloudStack-www.qyjohn.net/?p=3522

COMPANIES

382 Members: 27 Sponsors: 73

Supporters: 282 18,489 INDIVIDUAL MEMBERS

1803

TOTAL DEVS (12mos)

61k

COMMITS (12mos)

Because an open interoperable Cloud is critical for flexible cloud deployment & customer success…


Accumulated Contributing Organizations

Monthly GIT commits


Atlanta OpenStack Summit 2014: attendance grows 30%

Proof point of OpenStack’s momentum & focus §  4,600+ in attendance (>30% growth) §  65% are new attendees to the Summit §  Overall increase in product strategy roles §  Voice of the user continues to shape software §  Broad ecosystem support ensures rapid innovation §  Focus on enterprise features in Icehouse and Juno accelerates maturity

Attendee Roles



IBM’s open tech leadership on display at the OpenStack Summit

•  IBM products based on OpenStack showcased the successful application of tech to the business model

•  Commitment of hundreds of engineers to OpenStack has made IBM a top contributor across the project

•  IBM continues to work with a wide range of firms to encourage further support for OpenStack ecosystem

Business model development

Technical leadership

Ecosystem growth

Analyst community ac?vely engaged with OpenStack •  65 top Der analysts in aIendance •  6 unique IBM 1:1 analyst meeDngs



Rapid flexibility with container technology: Docker IBM has taken steps to further integrate with Docker

•  Adding Docker within the SoftLayer cloud platform to provide with the ease of use and maintenance that comes with a container model

•  IBM and Docker will ensure that IBM SoftLayer customers have access to all relevant content from the Docker Hub registries

•  IBM will offer a Docker container of the WebSphere Liberty Application Server for greater performance and flexibility

DockerCon Attendance §  Inaugural Conference §  Capped at 500 attendees §  turned away 400+

§  High developer concentration

IBM Presence §  Platinum Sponsor §  IBM keynote – Jerry Cuomo §  Prez & demo - Andrew Spyker §  IBM table – drive to Bluemix §  Significant interest generated



Innovate with unmatched performance, flexibility & complete control

Data Center & Pods • Standardized, modular hardware configs

•  Lower inventory carrying costs • Maximize asset utilization and profitability •  Increase provisioning flexibility • Simplify capacity management

• Globally consistent service portfolio Triple Network • Proprietary network architecture • Pod design allows customers grow across multiple

racks or rows in the same layer 2/3 domain as needed.

SoftLayer Infrastructure Management System • Bare metal and virtual server provisioning •  Integrated BSS/OSS • Comprehensive network management

Single-tenant and multi-tenant environments

Complete control, access, and transparency

Seamless fault-tolerant, multi-site topography

Complete portfolio available on-demand in all data centers



Our model: build on open tech & add unique value

IBM IaaS offerings leverage 750+ Open Source Packages

Open source components

TOSCA

IBM added enterprise capabili?es

Baremetal & virtual deployment of OpenStack

Robust & resiliant hosting environment for enterprises of all sizes

Globally distributed data centers

All-in-one automated platform

Patterns automate process of cloud-enabling applications.

Pre-integrated systems components get you up & running within 4 hours

2x app density,reducing costs & procurement cycles

PureSystems simplify the process of bridging private into hybrid cloud

Production-grade cloud operations & scalability from a single interface

Capture & manage standard VM images w/ biz process support

Self-service sys mgnt supporting user roles & billing functions

Automated & tailorable worklfow management

Support for Enterprise Database managers

Wide range of cloud targets: Z/VM, RHEL, MS Win, Power8, PowerVM & many more

with

&



An open cloud architecture enables a developer centric platform, marketplace and services in a cloud operating environment

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Open service ecosystem • Repeatable patterns • Automated integration

API economy




© 2014 IBM Corporation 20

Developers represent a diverse set of unique skills & motivations individually tailored to address specific challenges

PaaS offerings can help developers & operations meet that challenge with their unique skills but not all PaaS offerings were created equal

What we need is an open PaaS platform for the people


Mobile Developer • Python, JavaScript & Objective-C

• Git, Jira • CouchDB • Cordova

Data Scientist • Python & Java • Hadoop & MongoDB • Node.JS • Rational Team Concert

UI Designer • JavaScript, .NET & HTML5

• PostgreSQL • jQuery, Dojo • Drupal

Backend Developer • Java, PHP, Perl, C, & JavaScript

• SQL & NoSQL • JSON, XML • Subversion

Full Stack Developer • JavaScript, .NET & HTML5

• PostgreSQL • jQuery, Dojo • Drupal


Building a platform for the people: the Cloud Foundry Foundation

TOTAL CONTRIBUTORS

1,362 Average per month

2014 average: 80 Lifetime average: 58 731k

Platinum Members

Gold Members

Silver Members

LINES OF CODE

40+ PULL REQ / WK

43+ COMPANIES

Cloud Foundry is quickly becoming the de facto open PaaS platform, on similar growth trajectory as OpenStack


The addition of several new members signals a solid commitment to create a truly open community & ecosystem, one that accelerates development & drives robust growth.


San Francisco Cloud Foundry Summit 2014: attendance doubles

• 5100+ mentions of #CFSummit, CF Summit & Cloud Foundry Summit

• 3246 mentions of Cloud Foundry • 5000+ mentions of #PaaS during Summit

Cloud Foundry Summit Twitter sentiment

Summit growth signals dynamic ecosystem §  904 in attendance (100% growth) §  179 developers signed up for Java & CF Meet Ups §  Bluemix a major summit feature w/ a successful signup drive §  67 speakers delivered 60 keynotes, panels, talks & sessions §  Conference organizers encountered many new dev candidates



Cloud Foundry Summit enabled IBM to extend its contributions

•  Community growth & participation parity critical to strong open governance of the Cloud Foundry foundation

•  A robust codebase written by many developers grows the ecosystem by attracting new users, adoptors & contributors

•  An active campaign to grow the community strengthens the ecosystem with new skills, ideas & viewpoints

Build the foundation

Develop a robust codebase

Foster the community

Positive feedback from analyst & press coverage



IBM Bluemix: enterprise-grade PaaS with unprecedented flexibility Composable services dev & runDme environment built on Cloud Foundry for enterprise readiness

BlueMix leverages 600+ Open Source Packages Open source

components

IBM added Enterprise capabili?es

Leveraging open source API services, BlueMix •  Run apps in almost any language •  Built on open technologies •  Provides integraDon services to systems of record

•  Designed for mobile •  Provides DevOps services for integrated dev experience

App Development for Cloud IBM’s ApplicaDon ComposiDon Environnent (ACE UI)

Capabili?es as a Service IBM Services (SQLDB, JSONDB, Mobile backend services, Monitoring, Map Reduce, Cloudant) & runDmes (IBM WebSphere Liberty & the Node.js buildpacks.

Cloud Integra?on Build hybrid environments. Connect to on-‐premises systems of record plus other public & private clouds, e.g. Twilio & Pitney Bowes.

Built on IBM SoJLayer Runs on top of IBM’s leading infrastructure as a service.

Cloud Foundry Vanilla Cloud Foundry including the community services MySQL, PostgreSQL, MongoDB & more



An API economy is fostered by an open cloud architecture & extends the business services available to third-party innovators

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Rapid application delivery • API-accessible apps • Multi-channel integration

JSON & Websphere Liberty for mobile app

JSON & MongoDB for user ID.

JSON, WebSphere & DB2 for log-in & transaction

API economy





HTML5 & Cordova: simple solutions to complex challenges

•  Non-profit supporting 140+ open source projects •  Organizational, legal & financial support •  Limits legal exposure for our project committers •  Framework for intellectual property & financial

contributions

•  Apache Cordova is the open source project that makes “write once and run anywhere” hybrid applications using platform services feasible.

•  Cordova focuses on continual maintenance & enhancements “shim” code, supporting Hybrid application development

•  Since its creation in 2010, IBM has been a significant contributor to this project, adding new capabilities & a focus on release management

•  Defacto language for rich internet apps

•  Platform agnostic •  Supports native mobile functions

• Evolution of HTML 4 / XHTML •  Incorporates standards such as SVG and CSS.

• Supports many desktop & mobile platforms • Simplifies application development

• Native support for advanced technologies w/o plugins

•  Improves on social technologies

IBM is co-chairing the HTML Working Group, along with representatives from Microsoft & Apple



An API Economy is driving new business models & innovation

Building an open, dynamic cloud: The IT and business renaissance 27

Driver & vehicle monitoring

News

Fault analytics

Service and warranty data

“Pay as you drive”

Journey & GPS

Traffic and Weather data

Advanced diagnostics

Other cars

Mobile apps

API Mgmt APIs

Partner Center

www t

Web & Social

Charging station

Fleet & traffic management

Emergency services

Vehicle insurance provider

Vehicle inspection

station

GPS service provider

More Things

Petrol pump

Smart Home

Parking space

Drive thru Retail

Dealers


Integrated DevOps enables continuous software delivery


DevOps Foundation

Open Lifecycle and Service Management Integration Platform

DevOps Lifecycle Operations/Production Development/Test Customers Business

Owners

Continuous Innovation, Feedback and Improvements

Ecos

yste

m

Best Practices

Monitor and Optimize

Plan and Measure Develop and Test Release and Deploy

OSLC


IBM DevOps Services


•  DevOps Solution in the cloud for building mobile and cloud applications

•  Optimized for use with BlueMix

•  Integrated task tracking, agile planning, source control with auto deploy

•  Use your favorite tools or work from the Web IDE

•  Hosted Jazz SCM or Git or link to GitHub

•  Public and private projects

•  Continuous Integration and Deployment with Jenkins

•  Mobile quality and application performance monitoring (coming)


Agenda






Emerging hybrid models across IBM Clients


Hybrid

Traditional SO

Private Cloud

Shared off premises

Dedicated off premises

Systems of Record Systems of Engagement IBM Clients run a range of workloads

The ability to support a broad spectrum of client workloads

Compute Network

Storage

Availability

Security Location

IBM Cloud Managed Services

Workloads have distinct requirements

The technologies to address these requirements – to match infrastructure attributes with app needs

Many clients will seek to leverage multiple

deployment models Support workloads across

hybrid deployment scenarios

Hybrid is the new model for IBM services, software & hardware delivery.

50% of enterprises will have hybrid clouds by 20172

Cloud workloads will grow 5.5x faster than traditional workloads through 20161


How do we make this real? An open cloud architecture



IBM Cloud marketplace

Service packaging based upon application • Gaming: Scalable high

performance infrastructure • Start-ups: Scalable

infrastructure, marketing, SaaS • DevOps: BlueMix platform, 3rd

party services • Analytics: Storage options, Big

Data as a service, BigInsights • Mobile: BlueMix platform,

SoftLayer IaaS •  Infrastructure: Managed cloud,

self-service bare metal


• Over 200 IBM & Third-Party Software & Services • Leverage world-class IBM partner ecosystem • Curated solution pages with IBM expertise • Easy access to build, consume, deploy & purchase services