building a knowledge-based practice in the digital age

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Building a Knowledge-Based Practice in the Digital Age Building a Knowledge-Based Practice in the Digital Age

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Presentation at KA Connect 2013 Conference San Francisco May 8, 2013

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Page 1: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

Page 2: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

The link between knowledge

management and business strategy,

while often talked about, has been

widely ignored in practice.

Page 3: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

KNOWLEDGE

MANAGEMENT

Page 4: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

3

KNOWLEDGE MANAGEMENT

THE A/E INDUSTRY

Managing information and technology has redefined our practice

and contributes to delivery of successful outcomes for our clients.

Components of a knowledge based practice:

- Information and communication technology as its function

- Open Innovation

- Education

- Knowledge Management

- Creativity

Page 5: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

4

KNOWLEDGE MANAGEMENT

THE A/E INDUSTRY

Why A/E firms don’t want to compete in a fee-based market?

Creates negative pressures on the key drivers of our business.

Allows commoditization of our services

Page 6: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

5

KNOWLEDGE MANAGEMENT

THE A/E INDUSTRY

What do most successful A/E firms have in common?

Create, locate, capture & share organization’s knowledge & expertise

Adopt KM as part of their overall business strategy

Page 7: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

30 year old firm preparing for its fourth leadership transition

90 staff that competes with significantly larger firms

High rate of success on technology adoption

Huge appetite for process improvement

Array Architects:

healthcare-only design firm

KNOWLEDGE MANAGEMENT

WHO WE ARE

Page 8: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

7

KNOWLEDGE MANANGEMENT

OUR FIRM’S

STRATEGY

Array acknowledged the KM gap in our business strategy

Knowledge Brand

Platform for knowledge sharing (internal)

Environment for knowledge sharing

Content Creation

Client Engagement (External)

Rapid Deployment

Page 9: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

OUR KM

INITIATIVE

Page 10: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

Implementing knowledge

sharing internally

Page 11: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

Implementing knowledge

sharing internally & externally

Page 12: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

ERP

CRM

PIM

DAM

INTRANET

Page 13: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

Our Knowledge

Brand

Redefined the Array brand around

our people and their knowledge.

Sharing and

collaboration

are what lead to

extraordinary insights

and unexpected

solutions.

Page 14: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

13

KNOWLEDGE MANANGEMENT

Platform For Knowledge Sharing

Scalable and Social

OUR KM

INITIATIVE

Page 15: Building a Knowledge-Based Practice in the Digital Age

Knowledge wants to

be social

Page 16: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

Browse by Contributor

Page 17: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

Browse by Contributor

Page 18: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

17

KNOWLEDGE MANANGEMENT

Environment for Knowledge Sharing

No rules, just encouragement

OUR KM

INITIATIVE

Page 19: Building a Knowledge-Based Practice in the Digital Age

A “No-Rules” Approach

Page 20: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

19

KNOWLEDGE MANANGEMENT

Content Creation

The platform and culture serve to incubate

OUR KM

INITIATIVE

Page 21: Building a Knowledge-Based Practice in the Digital Age

Resource Library

Goes Digital

Page 22: Building a Knowledge-Based Practice in the Digital Age

Growth of our Digital Resource Library

Page 23: Building a Knowledge-Based Practice in the Digital Age

Growth of our Digital Resource Library

Page 24: Building a Knowledge-Based Practice in the Digital Age

Resource Library

Goes Digital

Page 25: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

24

KNOWLEDGE MANANGEMENT

Client Engagement

Knowledge sharing starts at home

OUR KM

INITIATIVE

Page 26: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

KNOWLEDGE MANANGEMENT

OUR KM

INITIATIVE

Page 27: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

KNOWLEDGE MANANGEMENT

OUR KM

INITIATIVE

Page 28: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

KNOWLEDGE MANANGEMENT

OUR KM

INITIATIVE

Page 29: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

28

KNOWLEDGE MANANGEMENT

Rapid Deployment

Implement then Iterate

OUR KM

INITIATIVE

Page 30: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

29

KNOWLEDGE MANANGEMENT

Rapid Deployment

Implement then Iterate

OUR KM

INITIATIVE

Page 31: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

k2 has become the “social app” of choice for staff

36% of staff have contributed to our external Knowledge Community

67 articles have been posted in the 10 months since KM became strategic

7 posts have been picked up or are scheduled to be published

OUR KM INITIATIVE

CONCLUSION

Our First year in Review

Page 32: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

Knowledge Sharing

People with common interests meet

in communities to exchange knowledge.

To be successful, communities need

support to facilitate knowledge transfer.

“Architecture is

about relationships.

Relationships with

spaces, objects and

most importantly – people.”

Page 33: Building a Knowledge-Based Practice in the Digital Age

Building a Knowledge-Based

Practice in the Digital Age

THANK YOU

“Knowledge is of two kinds.

We know a subject ourselves,

or we know where we can find

information upon it.”

- Samuel Johnson