building a lean company - rikke rosenlund leanconf 2013

www.borrowmydoggy.com / @borrowmydoggy

Our mission is to leave ‘Pawprints of Happiness’ on the lives of dogs and humans


BorrowMyDoggy

An online platform where dog owners

connect with borrowers help take care of

their dogs when the owners are busy*

*Borrowing period: Walks, playdays, weekends or happy holidays


Pain Points

Busy due to work, travel, and family commitments

Life changes

Lack of low cost options

Miss having a dog in their life and can’t have one due to work, life or financial situation 70% used to own a dog

Dog Owners Dog Borrowers


It all started with a day in the park...


LSM - weekend

Get out of the building & create landing page in 2h...


Key Learnings

You can easily test an idea with little budget.

Speak with customers & understand ‘pain’. 85 signs ups in 3 days.

Be innovative… and keep on listening.


1. Took site down

After LSM (<3mths)


2. Relaunch site (FAQs, insurance, T&C)

After LSM (<3mths)


3. Name change (BorrowMyDog.gy to

BorrowMyDoggy.com)

After LSM (<3mths)


1. Develop processes

Match users

Verification

Welcome Woof

After LSM (3-6mths)


2. Media Coverage & Positioning

After LSM (3-6mths)


3. Launch new Features

Editable profiles

Started automation of the process

Admin system

After LSM (3-6mths)


4. Set up company

Fundraising

Office space

Team

After LSM (3-6mths)


After LSM (6+ mths)


And the response…?


Thank you

@borrowmydoggy www.borrowmydoggy.com

building a lean company - rikke rosenlund leanconf 2013

Business