building a personal injury law practice via blogging
DESCRIPTION
A blog is a powerful way for personal injury lawyers to showcase their passion, care, and expertise. Blogging lawyers build relationships, grow their word of mouth reputation. and get business.TRANSCRIPT
Putting out the for sale sign: The power of the blogKevin O'Keefe CEO, LexBlog, Inc.
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Blogging works
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60% of SEO experts rate blogs #186% like blogs as content marketing79% generate business80% of whom like blog contact company60% have positive feeling after reading
Image c/o Flickr by Shashi Bellamkonda
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Blogging is about
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Real and authentic engagement
Strategically showcasing passion,experience and authority
Connecting with yourdesired audience
Generating tangible business through word of mouth and relationships
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Define your niche
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Discover your passion
Pinpoint your skills
Identify with your audience
Solve a problem
Establish your goals
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Building a blog
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▪Independent publication and site▪Brand with blog title first▪Value of design▪Authenticating information▪Comments▪Viewable on social and reader▪Mobile first
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Elements of a post
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▪Title▪Image▪One point▪Brevity▪Keywords and SEO?▪Meta description
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Listen
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Blogging is a form of networking
▪Sources and subjects▪RSS Reader: Feedly & Flipboard▪Twitter
Image ℅ Flickr by Sarah Horrigan
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Talk
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Blogging is a form of engagement
Image ℅ Flickr by Daniel Coy
▪Real and authentic▪Do not write an article▪Link and quote liberally▪Think conversation▪Offer insight▪Have an opinion
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Social delivers news
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Google +
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Blogging resources*
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▪Real Lawyers Have Blogs▪Copyblogger▪ProBlogger▪HubSpot Blog▪'Blogging in One Hour for Lawyers
*Time, commitment, and experimentation
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Your opportunity
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Recognized authorityGrowing networkDoing work you likeWorking with clients you wantLifestyle you desire
Image c/o Flickr by Erik Weibust
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Blogging trial lawyers
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Kevin O'KeefeLexBlog, [email protected]
@kevinokeefehttp://linkedin/in/kevinokeefehttp://facebook.com/kokeefehttps://plus.google.com/app/basic/+KevinOKeefe