building and leveraging positive relationships with and leveraging positive...building and...
TRANSCRIPT
Building and Leveraging Positive Relationships with
Brand Support Staff
Franchisee Forum Educational Session
Tamra Kennedy
Multi - Unit Franchisee
• IFA Franchisee Forum Board Member
• IFA Franchise Relations Committee
Tom Baber
Multi - Brand Franchisee
• IFA Franchisee Forum Board Member
• IFA Franchise Relations Committee [email protected]
Brand Support Staff’s ability to build positive relationships with franchisees is a key factor in franchisee engagement
Brand Support Staff are the conduit for Brand Vision
Brand Support Staff’s ability to assist franchisees with planning directly impacts Brand success
TAKEAWAYS.
Why work on relationship building?
-answers from inside the brand are expected
-staff can offer broad scope solutions for unique issues
-relationships assist with streamlining communications
-ideas rather than criticisms are generated
Communication from Reactive to Proactive
Franchisee
Support SupportSupport
Favorite Corp Staff
Franchisee
Support SupportSupport
Group Support Email
Field Audits Upgraded
Training Upgraded to Video Online
How do relationships strengthen business planning?
-trust must be built
-trust is a factor of compliance
-franchisees measure the support they are given
-relationships factor into the franchisees willingness and ability to build long-term plans
What role does support staff play in Brand Vision execution?
-support staff carry the Brand Vision mantle
-successful brands involve support staff in franchisee plan building
-tools can be used to keep franchisees “on brand” and “on vision”?
Coffee Beanery Core Values
– Team Player
– Continual Improvement
– Positive Attitude
– Outstanding Customer Service
Brand Support Staff’s ability to build positive relationships with franchisees is a key factor in franchisee engagement
Brand Support Staff are the conduit for Brand Vision
Brand Support Staff’s ability to assist franchisees with planning directly impacts Brand success
TAKEAWAYS.
Building and Leveraging Positive Relationships with
Brand Support Staff
Franchisee Forum Educational Session