building better mobile backends with oracle mobile cloud service

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Building Be@er Mobile Backends With Oracle Mobile Cloud Service

2

Jeff Davies Sr. Principal Product Manager Mobile Product Management

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |

Safe Harbor Statement The following is intended to outline our general product direcOon. It is intended for informaOon purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or funcOonality, and should not be relied upon in making purchasing decisions. The development, release, and Oming of any features or funcOonality described for Oracle’s products remains at the sole discreOon of Oracle.

Oracle ConfidenOal – Internal/Restricted/Highly Restricted 3


What is a Mobile Backend? 1@OracleMobile

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle ConfidenOal – Internal/Restricted/Highly Restricted 5

Lets start with a Mobile App. A simple HR Mobile App


Let’s decompose this app


And map it to the systems of record


This simple app soon became complicated to develop… Client Dev Tools

Integra=on

Security

Mobile Services

Monitor & Analyze

Mul=ple Environments


Enterprise Mobile ApplicaOon Development Challenges

Time spent on integraOon • MulOple sources of data

• Mobile Dev not a 1st class CiOzen

•  APIs not mobile ready

• No API Catalog

Cross plaEorm Support • MulO Form Factors (BYOD)

• MulOple client dev opOons

• Mobile Security integraOon

• Mobile services integraOon

Have no mobile analy=cs in their applicaOons •  App Usage •  App Performance & DiagnosOcs

•  Business Metric Analysis

Upda=ng or releasing mobile apps every 6 months or less •  ConOnuous development

•  MulOple Environments

•  Life cycle management

9

Source: Mobile Business StaOsOcs, CSO Online 2014 Source: InformaOon Week 2011

Source: Triangle Research Survey 2014

2/3

78% 87%


TO CLIENT DEVELOPMENT TOOLS

The Answer: Oracle Mobile Cloud Service

Mobile First meets API First

NEW SERVICES & APIS

BUSINESS IMPACT

PRE-‐BUILT MOBILE SERVICES

SECURITY

CONTINUOUS DELIVERY SDLC


Enterprise Architect

MCS Admin

Mobile App Developer

“I create the mobile applica0ons that call backend services”

Service Developers “I create the backend services that mobile

applica0ons call”

Line of Business Stakeholders

“I am responsible for the success of our mobiliza0on strategy”

Mobile Developer

Geared for all involved Personas

LOB Stakeholder

Service Developers

Amanda – MCS Administrator Enterprise Architect

“I make sure we have a secure,

scalable solu0on”

MCS Admin “I administer MCS for our company”

.


CreaOng a Mobile Cloud Ecosystem


A plaEorm that extends and Connects

MOBILE CLOUD SERVICE

Apps That Can Be Built (B2E & B2C)

Services We Offer

Systems We Can Connect To


What the Mobile Developer Sees • Get_employee() •  Store_object() •  Send_alert() •  Login_facebook() • Get_locaOon_address()

What the Backend Developer Sees

Solving Two Differing Needs


Moving Development to the Cloud

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 15

Mobile Cloud Service FuncOonal Components

•  API Catalog: through which developers can find APIs they need to access from various backend applicaOons

•  Connectors: to enable developers to connect from the mobile applicaOon to the API

•  Storage: Persistence for data locally to improve performance for mobile clients

•  User Management: Map users to roles that are specific to the various applicaOons being accessed from the mobile client

•  Common Backend Services: Simplify development of mobile applicaOons – noOficaOons, tesOng, packaging, deployment to corporate or public app-‐stores

•  AnalyOcs: Insights into applicaOon usage, performance and business analyOcs

Oracle ConfidenOal – Highly Restricted


MOBILE APPLICATION FRAMEWORK

Na=ve

Others

Mobile APIs

SECURE

MOBILE CLOUD SERVICE

Oracle Mobile Cloud Service

Users

Built-‐in APIs Offline Sync

No=fica=ons

User Mgmt

Objs

Storage

Public Cloud

Connectors

3rd Party API

Data Shaping

Custom

Logic

Orchestrate

ON-‐PREMISE PACKAGED

APPLICATIONS

CUSTOM APPLICATIONS

CLOUD

Custom API

Oracle Cloud Enterprise SaaS On-‐premise

Outside-‐in, Mobile First

Inside-‐out, Service first

Analy=cs

Diagnos=cs Usage Engagement

Con=nuous Development

Monitoring SDLC


Mobile Cloud Service value ProposiOon

Build Engaging Apps Quickly


With Mobile Cloud Services, it’s easy to rapidly build engaging cross-‐plaoorm and naOve apps for iOS, Android with your choice of development tools with a persona based approach and tools for all stakeholders involved in mobile applicaOon development

DemysOfy user management Easily authenOcate your users with your corporate user idenOty for B2E apps and create your own user store or integrate with social idenOty for B2C apps

Quickly search and consume mobile services via API Catalog Make it easy for Mobile Developers to search a catalog of Mobile APIs abstracted from the systems of record in a consistent and simple way to consume in the mobile app

Connect your mobile apps to enterprise & mobile data Reduce cost of integraOon and Ome to deploy mobile apps by leveraging put of the box connectors to integrate with enterprise on-‐premise and cloud backend applicaOons as well as mobile services for geo locaOon, social etc. MCS provides the tools to shape the APIs into Mobile APIs in the API catalog with Node.JS


Mobile Cloud Service Value ProposiOon Cont..

Use offline data sync to build responsive apps


Broadcast personalized push noOficaOons to millions in minutes

Create robust apps that remain useful when there are network issues, so users can create and modify data even when they are offline. Improve app responsiveness by caching server data locally on the device.

MCS simplifies integraOon to Apple and Google’s push noOficaOon services and provides the server side infrastructure to integrate with your backends and push messages and noOficaOons to mobile users.

Get insights with Mobile AnalyOcs From mobile developer to service developer to the LOB stake holders, MCS provides real Ome monitoring as well deep insight into user behavior including app usage, performance, conversions, in-‐app purchases, user retenOon.

Scale to fit your business

With MCS, you can start small and grow as your business needs grow. MCS provides all the environments and the monitoring of the services to allow you to focus on your business needs


Mobile Cloud Service CompeOOve Analysis

Built ground up for Mobile First with opOmized RESTful API, extensible with JavaScript (Node.JS)

Persona based Mobile App Development

Built in Mobile APIs (Sync, Push, User Mgmt..)

Secure back-‐end service connecOvity over REST and SOAP with seamless idenOty propagaOon

Enterprise grade security with built-‐in pa@erns for common B2E and B2C scenarios

Client Development Tool AgnosOc

Depth & breadth of usage & analyOcs for developers & business owners

Oracle ConfidenOal – Highly Restricted 19


Mobile Cloud Service CompeOOve Analysis

Offline and cloud based development with full life cycle management

End-‐to-‐end diagnosOcs for effecOve trouble shooOng

Size and Global Cloud Deployment, ability to expand to global data centers

Choice of Private, Public deployment architecture on same code base

20 Oracle ConfidenOal – Highly Restricted


Mobile Cloud Service Demo

21


MCS Mobile Analy=cs


What is going on in our backend

•  Which APIs / How fast

•  Which events

•  ApplicaOon Funnel

•  Users staOsOcs

•  Sessions breakdown

Further filter and analyze by various cross cuts


Mobile AnalyOcs


Usage AnalyOcs


API AnalyOcs


Custom Events


Funnels


MCS Value ProposiOon

Built ground up for Mobile First with opOmized RESTful API, extensible with JavaScript (Node.JS) ✔ Persona based Mobile App Development ✔ Built in Mobile APIs (Sync, Push, User Mgmt, Storage) ✔ Secure back-‐end service connecOvity over REST and SOAP with seamless idenOty propagaOon ✔ Enterprise grade security with built-‐in pa@erns for common B2E and B2C scenarios ✔ Client Development Tool AgnosOc ✔ Depth & breadth of usage & analyOcs for developers & business owners ✔



Oracle Mobile Cloud Service


building better mobile backends with oracle mobile cloud service

Technology