Building Business Relationships and Career Advancement using LinkedIn as a tool

LinkedIn Training for Business Professional Networking

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LinkedIn.com

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John R. Fugazzie - Introduction

• 40 plus years business executive in food, publishing , in marketing leadership

• Founder and President of Neighbors-helping-Neighbors USA Jan 2011

• Executive Director Hudson County/Jersey City Workforce Development Board

• Adjunct Professor at Petrocelli College of Continuing Studies at Fairleigh Dickinson University, teaching master level business and leadership classes

• Nationally recognized subject matter expert in this area John is continuously sought after for input by the media and labor officials for articles and coverage about policy input about the national unemployment and jobs situation.

• Subject Matter Expert for USDOL

• Invited to meetings at White House and USDOL in DC 6 times past three years.

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• Neighbors-helping-Neighbors USA is a nonprofit that provides job search support and networking groups trains individuals in leadership community engagement and the skills to advance in your career and/or find a job in this. www.nhnusa.org

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Professionally use LinkedIn Promote it’s use

• Needs to be part of your Personal/Professional Branding

• Being on LinkedIn and having proper profile says you understand the new social media world.

• Demonstrates leadership in current new global/techno economy.

• To teach it you need to understand it, and use it yourself

• Recommendations from key people are powerful

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Using LinkedIn is Important for Job Seekers

• Important and effective networking tool.

• 97 % of all recruiters use LinkedIn to find candidates

• Hiring managers use LinkedIn to source candidates

• Access to posted jobs and find “hidden jobs”

• Your profile needs to be complete and properly represent you

• Being on LinkedIn and having proper profile says you understand the new social media world.

• Helps establish and build upon job seekers Personal Branding

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LinkedIn : Building Business Relationships

• Effective way to connect to your target business objectives

• Recommendations to show your previous success with business

• Follow companies on your target list

• Always expand your network

• Ongoing contact, relationships need to be built over time

• Transformational vs Transactional

• Showcase expertise and success stories via publishing on LI

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LinkedIn :Professional Social Media Branding

• You need to be on LinkedIn and be active to show you get the future

• Employers wants to connect to customers, employees and shareholders though social media

• Technology impacts everything you do and how you are seen

• LinkedIn is a networking tool

• Use other social media platforms as professional outreach methods

Pinterest, facebook, Twitter, YouTube www.nhnusa.org/social-media.html

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Top 6 Social Media Platforms

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Facebook Group – NhN – 1791 members

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Pinterest for Professional Branding

www.pinterest.com/johnrfugazzie/professor-john-r-fugazzie/

www.pinterest.com/johnrfugazzie/job-search-2017/

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Create a LI group to build your brand

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Getting started with LinkedIn.com

• Sign up for Free version is all we recommend paid versions are designed for recruiters and others who use this as a search tool for their business.

• Build a good profile complete all sections, If needed use professional resume writer to help many offer this as part of resume package.

• There are many ways you can participate on LinkedIn that increases your chances of getting noticed.

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Your LinkedIn Profile

• Professional photo – must have current photo (job appropriate)

• Pay Attention to Your Professional Headline

• Consider Adding Keywords to Your Job Title

• Use Your Summary for Additional Keyword Content

• Add Projects and Other "Extra" Sections on LinkedIn

• Continue Collecting Endorsements

• Follow companies of field interest and on your target list

• Consistent with your Resume

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Sections of Your Profile (order can be moved)

• Posts / Articles published on LI

• Summary

• Experience

• Honors and Awards

• Volunteer Experience

• Skills & Expertise

• Education

• Languages

• Projects

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LinkedIn Profile and your Resume

• LinkedIn Profile must be consistent with your resume information

• Recruiters and hiring managers look at both

• Many will first see you on your LinkedIn Profile

• LinkedIn profile should not have your resume

• Should not be a duplicate of your resume

• LinkedIn profile is part of your Personal Branding Package

• Get personalize URL

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LinkedIn a Powerful Business Social Network

• Introductions to expand business connections and career possibilities• New Jobs and business opportunities• Employers and hiring managers can search for potential candidates• Job seekers can review profiles of hiring managers and get

introductions Companies post jobs sometimes only on LI • When people see your photo they connect with you on a personal level.• Follow companies for research and using 2nd connections.• Connect to previous colleagues • Receive updates on your connections• Read, write, post articles and Publish your expertise• Get endorsements

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Business of LinkedIn.com

• 2003 LinkedIn Launches | 2008 LinkedIn goes global

• 2009 Jeff Weiner joins LinkedIn as President, then CEO, and brings focus and clarity to LinkedIn's mission, values, and strategic priorities.

• 2012 Purchased SlideShare for $119 million.

• 2015 Purchased online learning company lynda.com for about $1.5 billion,

• 2016 Microsoft acquired LinkedIn in June for $26.2 billion cash deal.

• 2017 LinkedIn reached 500 million members April 2017

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LI hits 500 million members ( April 2017)

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Jobs are global

Companies are global

Technology enables global

Growth of LinkedIn.com 2009-2016

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Final Financial Report

• Total Annual Revenue $2.94 Billion

• Final reported Qtr, total revenue increased 31% year-over-year to $933 million.

• Talent Solutions revenue increased 35% year-over-year to $597 million. >>> 64%

Hiring contributed $535 million in revenue, up 26% year-over-year.

Learning & Development contributed $62 million in revenue.

• Marketing Solutions revenue increased 29% year-over-year to $181 million. >>>19%

Sponsored Content surpassed 60% of total Marketing Solutions revenue and was the primary driver of growth, driven largely by increase in customer demand.

• Premium Subscriptions revenue increased 21% year-over-year to $155 million. >>>17%

Sales Navigator remained the faster growing component of Premium Subscriptions, with growth in the field channel continuing to outpace growth in individual online subscriptions.

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Expand your LinkedIn Network

• Networking is not just the person you are connected to but who they are connected to. Goal is to reach people who can help you connect to key employers.

• Get to 500+ quickly as that is first threshold. Connect with people with large numbers of LI connections.

• Once you reach 500+ continue to build your network, make it part of your every day process

• Join Groups of interest

• Follow companies you have on your target lists

• Become a publisher on LI and showcase your brand and your knowledge

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Build your personal connections

• Make adding connections part of your daily routine

• When you make new connections send requests on LI

• Collect business cards at al your business meetings and networking events

• Research contacts in your network is connected to that person

• Request connections with people in your groups

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John R Fugazzie – 10,520+ followers/connections

Connect with me on LinkedIn.com www.linkedin.com/in/johnrfugazzieuse email johnrfugazzie@aol.com

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Join up to 50 LI groups

• Match with your employment goals

• Look for larger groups to expand your exposure

• 50 group limit does not include sub groups

• Post articles and make intelligent comments about others

• Remember to always be positive

• Do not discuss Politics, Religion or Sports

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LI Groups that I follow

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Create you own LI groups you manage

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Neighbors-helping-Neighbors USA – 4,282

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Hudson County/Jersey City Workforce Development Board Group

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Use LinkedIn to Build on your Personal Brand

• Publish Articles

• Post Articles with comments

• Participate in Discussions in Groups

• Get Recommendations

• Add Slide share presentations

• Complete all sections on LinkedIn profiles

• Continuously build your connections

• Continuously expand your followed companies

• Cross Link other social media, web sites, blogs, articles about you

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LinkedIn Publishing

• Articles should be about your knowledge and expertise

• Keep articles short 600-800 words

• Establish a frequency that is appropriate and maintain it

• Make articles informative with soft sell for your services

• Incorporate links to other information web site blogs you have

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My Published Articles

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Recommendations

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Skills Endorsements

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765743734606492363328304271248

Following Companies on LinkedIn

• Follow all your target companies

• Use second connections to connect through others

• Research information on companies

• See jobs companies are posting on LI

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See Companies I follow – 20,811 companies

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LI Profile for some people we know

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Profile drop down box …

Interactive Exercises

• Visit profiles of participants in workshop

• Show instructors profile

• Connect with instructor’s LI account

• Connect with John R. Fugazzie www.linkedin.com/in/johnrfugazzie

• Have participants search target companies and follow them

• Search groups to join

• Join Neighbors-helping-Neighbors USA LinkedIn Group

www.linkedin.com/groups/3892534

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Let’s Go Live on LinkedIn

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??? Questions about LinkedIn ???

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NhN Meetings

See front page of site for dates, times and meeting locations :

www.nhnusa.org

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Successful Job Search Strategies, Tactics, Techniques and Skills for Career Advancement into Leadership in a “New Globalized, Accelerating, Ever-Changing, Techno-Centric, Economy”.

John R. Fugazziewww.johnrfugazzie.com

www.linkedin.com/in/johnrfugazzie

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LinkedIn.com - A Networking Tool

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Additional information on web site page:

http://nhnusa.org/linkedincom.html

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Legal : Intellectual Property Statement

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Job Search 2018 – Course Developer: John R. Fugazzie

Job Search 2017 Course, The Institute of Career Education, Employment and

Career Development, Neighbors-helping-Neighbors USA, Veterans-helping-

Veterans USA, Latinos-helping-Latinos USA are all the

intellectual properties of John R. Fugazzie.

The brand, name, graphics, images, logos, web site support and related materials

are the intellectual property of John R. Fugazzie and

can be licensed by partners under a written agreement..

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Founder - John R. Fugazziewww.johnrfugazzie.com

www.linkedin.com/in/johnrfugazziewww.jobsearch2018.com

www.nhnusa.orgwww.jobs411.org

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