building ieee communities that matter community building: key … · 2019. 6. 11. · 1 8/23/2014...

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Building IEEE Communities that Matter Community Building: Key To IEEE Success

Sections Congress – Amsterdam 23 - 24 August 2014 Bob Hebner - Past VP of Technical Activities Norberto Lerendegui - IEEE Director Region 9 Mary Ward-Callan - IEEE Managing Director Technical Activities

Observation

IEEE – Advancing Technology for Humanity – Technology is advanced through

communities – Benefits to humanity occur through

communities

Structural IEEE Communities

IEEE MGA SA

IEEE-USA

EAB PSPB

TAB

Community overlap is fundamental

Examples of IEEE Community Types

Geographic – Example – Sections Technical – Example – Societies Activity – Example – Standards Committees

Many IEEE Communities Are Hybrids

Silicon Valley, USA, or Dresden, Germany – Semiconductor design and processing

Seattle, USA, or Bangalore, India – Software and data centers

Austin, Texas, USA and most other areas – Advance technology locally

IEEE Smart Cities Initiative Focuses on Hybrid Communities 100’s of cities globally have decided politically to become smart cities – Smart can include communications,

computing, power, sensing, transportation, medicine, …

The IEEE focuses on helping the IEEE members locally to have access to world class information in relevant areas to make the local technical community the foundation of sustainable improvements

IEEE Focuses on Communities Because

It is the way that people – Learn – Work – Develop technology If we are to succeed in Advancing Technology for Humanity we need to do so in a way that is effective

IEEE Success Depends on Volunteer Leaders “Success” means Advancing Technology for Humanity Volunteer leaders are the face of the IEEE – Making certain activities are open

and inclusive – Building communities – Identifying potential communities – Providing key support the

communities need to succeed

Summary

This presentation focused on reminding you why the IEEE works through communities – Best way to do what we

need to do – Comfortable approach for

IEEE members The next two presentations will focus on what to do and how to do it

Community Building: Key To IEEE Success

Bob Hebner Past VP Technical Activities

THE END

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Building IEEE Communities that Matter - How do people get together -

Norberto Lerendegui IEEE Director Region 9

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An Example: Smart Grid Program

Stage 1

Establish IEEE as a Player in the Smart

Grid Marketplace

Stage II

Establish IEEE as a

Major Player in the Smart

Grid Marketplace

Stage III

IEEE Recognized as a “go-to” Destination for Smart

Grid Intelligence

Stage IV

IEEE Recognized

as Smart Grid

Thought Leader

The Evolution

IEEE is Here Large Scale Technical Community

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FDC-Driven Technical Community The Evolution

Incubator

Phase 1: Coordinate

across IEEE OUs

Phase 2: Position as

“One Face” to

Customers

Phase 3: Position as “Thought Leader”

Ongoing Support

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Green ICT

IoT & Smart Cities

SDN

Rebooting Computing

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SG in Structural IEEE Communities The Evolution

IEEE

MGA - IEEE SGWF (2012/11/10) - Section Support

SA - IEEE 2030 - IEEE 1547.4 - IEEE 1701/2 -- IEEE 1901 IEEE-USA

“SG for Intelligent use” video EAB

- Support on Continuous education

PSPB -Trans. On # SG -# Sust. Energy -- Journal of Photovoltaics

TAB Conferences: - ISGT - SG Comm - Smart Meas. for Future Grids

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Building Large Scale Tech Communities The Evolution

Incubator Incubate

Phase 1: Coordinate across IEEE OUs Coordinate

Phase 2: Position as “One Face” to Customers Collaborate

Phase 3: Position as “Thought Leader” Integrate

Ongoing Support Support Synergy

• New to IEEE • New for Coordination • New Tools

• Content, scope • Global Perspective • Prods: Conf, Stds, Educ, New Oppt. • Id lead OU(s)

• Operationalize • Sustained income • Long term goals

• One voice • Customer Impact • Member Impact • Portal • Pipeline from “Contributors” well developed • Social Media

• Drive Leadership • Right People • Public Visibility Opportunities • Gov/Industry Interest • Positioning of Key Standards • Success Metrics: Paper Submissions, Web hits. • Advertising

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One IEEE priority The Evolution

Expand nimble, flexible, disband-able IEEE communities allowing individuals from all around the world to share, collaborate, network, debate and engage with one another

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Building Tech Communities The Evolution

Incubation

Creation (Birth)

Growth

Maturity

GOAL: • Identify a potential community

GOAL: • Create a live Network/Community

GOAL: • Get a Self-sustained Community

GOAL: • Increase de Community Membership • Widen the Network

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Incubation # Identify Need or Interest # Nurture

Creation (Birth) # Find & Empower Champion / Leaders

Growth # Coordinate Actions

Maturity # Support Synergy





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Nurture: • DVPs • Metro Area Workshops • Tech Navigator • IEEE Videos • Tutorials • ebooks •Technical Activities

Tools: • SAMIEEE • vTools (MGA) • Dashboard (MGA) • eNotice • www.oc.ieee.org • . . .

Build the Future: • Sustained income • Leaders renewal process

Support from: • Society Chapters • Section/s • IEEE OUs/Boards • Available tools (IEEE and Social Media) • . . .

http://www.oc.ieee.org/

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The Evolution

Building Tech Communities

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The Evolution

Building Tech Communities Region Location Attended Paid Satisfaction New Members

4 Detroit 144 113 87% 17 6 Santa Clara 270 219 90% 27 1 White Plains 144 115 93% 20 2 Baltimore 241 208 85% 34

2012 Metro Area Workshop Results

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The Evolution

www.technav.ieee.org


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The Evolution


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The Evolution


• Create a WebInABox site • Report officer changes • Schedule a Meeting • Section Vitality Dashboard • Setup a Survey • Setup a Web Conference • Setup an election • Submit an eNotice request using the new tool • Submit an eNotice request. • Submit L31 report • Vote in an election

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Building IEEE Communities that Matter - How do people get together -

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Norberto Lerendegui Sections Congress 2014

THE END

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Building IEEE Communities that Matter Ideas for Growing Technical

Communities

Mary Ward-Callan IEEE Managing Director Technical Activities

IEEE fosters Technical Communities by

Forming “Connections” between people

“Curating” Information to focus value for specific customer groups

“Coverage” in new technical areas

“Quality Content” acquisition access, & delivery

“Competency” through education, training, & staying current

Shift the engagement

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Content Focus

Networking Focus

Action Focus

Adding a new type of event

Scholarly Conferences

New style Events

Engagement

Content focused with some networking, content delivery focus

More action oriented and networking oriented, collaborative engagement, more fun

Speakers Call for papers, peer review and selected papers, with plenary sessions

Invited speakers

Tools Peer Review, content access tools

Social networking, engagement, networking, collaborative

Timeframe 3-4 days 1-2 days with engagement throughout the year to keep community vibrant

Markets Researchers Industrial professionals, related professions, mgmt, entrepreneurs, and application professionals

Legacy Create archival content Leave a local footprint

New tools for engagement

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Portals

PPCT

Curated content from IEEE Cloud Computing Initiative • Development of environment • Developed Marketing and audience

• Hosted events within the tool • Companion to live event! • Pre and post activities

Shift from Event to Community Think of a 365 Day engagement

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30%

17% 15% 13%

3%

21%

1%

An example:

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Think new audiences

Try a new focus

Try to Add-on Events

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WOMEN in TECH

Support City Dreams

Solar Competition-Leave a footprint

Dream Jobs

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New Add-On events - city focus opportunities

SXSW Partnered across IEEE: Standards, Technical Activities, Spectrum, Social Innovations, Sections and Young Professionals

• Together, we delivered • 1 keynote • 4 featured speakers • 9 sessions • 2 meet-ups • and a party

• We also attended the

Section Young Professionals meeting

• Some cities already have similar events. Can you engage?

Learning from others…

SXSW

Why did we do this? • Helped us connect with

young entrepreneurs who are steeped in tech.

• Understand how to play at this level.

• Try out some events for young professionals

• Show that IEEE can be fun, not your grandfather’s IEEE

And have a little fun

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Hands-on Engagement - partnership btw societies and sections - connect with students - action focused

Partner: IEEE Smart Cities Initiative

Guadalajara Pilot

Objectives

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The IEEE Smart Cities Initiative is a global, multi-disciplinary, cross-OU effort designed to: • Provide education, insight and expertise and create a

forum for collaboration of all entities involved in planning successful smart cities

• Assist municipalities in managing the transition to urbanization.

• Raise awareness of the benefits and downsides of technology and help guide the appropriate uses of technology.

• Establish IEEE as a thought leader and trusted source for information on technology related to Smart Cities.

Smart Cities Initiative Organization

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Workshops • City-specific • Panels • Distinguished Lecturers • Whitepapers

Education/Training • Course Development • MOOCs • Graduate Student Support (Masters and PhD)

• Thesis Development

Ongoing Activities • On-line Technical Community • Follow-on Conferences

Web Portal/Data Repository • Open Data Framework • Knowledge and Experts Network

Smart Cities Program

Guadalajara – Requirements Met Has a concrete plan and funds to become a Smart City Local IEEE Chapter and Section has assumed local responsibility for the project Local constituency welcomes IEEE involvement Local authorities have interest in sharing experiences at the international level and becoming a path leader Local university interested in working the Smart Cities space as well as some form of local industry commitment

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Engaging more technical professionals

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About 15,333 unique individuals, about 16% were not engaged with a society.

IEEE Technical Community 26-Feb-14 1-Apr-14 29-Apr-14 30-May-14 12-Jun-14 17-Jun-14 19-Jun-14

Cloud Computing 3,379 3,614 3,738 3,862 3,894 5,060 5,302 ICEO 561 598 612 628 631 1,021 1,111 Green ICT 1,361 1,447 1,499 1,544 1,556 2,153 2,305 Internet of Things 2,925 3,158 3,285 3,397 3,438 4,933 5,269 Life Sciences 1,645 1,735 1,796 1,844 1,865 2,638 2,780 RFID 870 932 961 990 1,003 1,502 1,607 Rebooting Computing 52 61 69 78 78 617 738 Smart Cities 188 216 240 287 309 1,336 1,561 Smart Grid 3,666 3,866 4,012 4,117 4,156 5,249 5,478 Software Defined Networks 147 162 191 204 213 949 1,107 Transportation Electrification 2,182 2,311 2,395 2,459 2,477 3,080 3,201

Total 16,976 18,100 18,798 19,410 19,620 28,538 30,459

Building Communities takes work…

Engagement needs to be diverse Invite speakers to meet needs Effectively utilize new tools Look for a 365 day engagement with shorter events and shorter talks Strategic partnerships are key New markets are helpful for collaborations Strive to leave a foot print

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Building IEEE Communities that Matter

Ideas for Growing Technical Communities

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Mary Ward-Callan Sections Congress 2014

THE END

QUESTIONS

building ieee communities that matter community building: key … · 2019. 6. 11. · 1 8/23/2014...

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