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Building & Launching An Exceptional Promotion/Contest

Live Session !Date: Mar 19, 2014 !Time: 11am PT/ 2pm ET

Presenter: Stephanie Redcross

Mindset Shift

❖ Promotion Helps Existing Campaigns or Products!

❖ Promotion Should Solve A Problem or Achieve A Goal

Strategic vs. Tactical

Goals

Product/Service

Email Marketing

Public Speaking

Customer Service Giveaway

Biz/Brand

Goals Goals Goals Goals

Co-Sponsor Partnership Deal Of The Day Host Events

How Does This Campaign Help Me Achieve My Business Goals?

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Start With Biz Logic

• If I increase my web traffic by X%, then I could generate $X More Revenue

• Because 20% Of Sales Come From Facebook, I want to increase my exposure on Facebook By X%

What To Track!•Document Your Pre-

Promotion Numbers!•Determine What Tools

You Will Use To Track Results!

•Create A Process To Monitor Results During The Promotion

Start and End With Your Goal In Mind

• # Of Shares or Likes

• # Of People Talking About

• # Of Comments

• # Of Post or Repins

• # Retweets or Tags

• # Of Email Subscribers

• # Of Tickets Sold In Advance

• # Of Website Hits

• # Of Conversations

• % Of New Customers

• # Of Pre-Orders

• # Of Viewers

The Process

Pre-Launch!(3-6 Weeks)

Launch!(3-21 Days)

Post-Launch!(3-10 Days)

• Build Community!• Ask For Favors!• Find Advocates!• Identify Reviewers!• Secure Exposure!• Create A Plan

• Analyze Campaigns!• Redo “What Worked”!• Communication &

Updates!• Return Favors!• Stay Active Member!• Seize Related Opp’ty

• Implement Plan!• Tracking Links!• Landing Pages!• Scheduling & Monitoring!• Follow Up On Favors!• Thank For Support

Build Connections Leverage Connections Maintain ConnectionsPlanning & Testing Execution Measuring & Redo

• Always Have A Pre-Promo Phase With Key Objectives!

• Leverage Multiple Channels!• Capture Pre-Promotion

Metrics and Numbers

Get Organized

• Daily Activities!• Major Milestones!• Owners For Each Task!• Balance With Other Biz

Activities!• Be Mindful Of Holidays

Calendar/ Timeline

Common Pitfalls

Easy To Share

Additional Reach Integration

Continue To Promo

Find A Partner!Co-Host Campaigns!

Social Share Buttons!Thank You Page!

Reward For Sharing!An Amazing Graphic!

Multiple Platforms!Capture Contact Info

Promote Daily!Engage Participants!Republish Results!

• Don’t Limit Promotions To Giveaways

Great Ideas

Presenter: Stephanie Redcross

http://veganprofessionalbootcamps.com