building organic web traffic, webinar with izooto
TRANSCRIPT
BUILDING ORGANIC WEB TRAFFIC
BY ANNKUR P AGARWAL
WEB TRAFFIC
Who Are You?
BUILDING ORGANIC TRAFFIC
✴ SEO has moved from Job Title to Job Description
✴ Search Engines have gotten smarter to understand authority
✴ PR, User Engagement, Brand Recall counts more than ever before
So if I make a good product & market it well, SEO will happen automatically?
THE THING WITH SEO
The Technicals
Site Structure Schema H, Meta Tags Mobile Web
Content UX Authority Uniqueness
Everything Else
PLENTY OF GOOD CONTENT AVAILABLE ON WWW
UNDERSTAND SOME OF THE TECHNICALS
http://backlinko.com/on-page-seo
EXAMPLE 1
Isn’t it surprising that brands don’t rank themselves for their own products? Why?
EXAMPLE 2
Why do Wikipedia & Quora beat most other publications?
EXAMPLE 3
On first look, this one is a shocker!
MYNTRA FOR NIKE SHOES
NIKE FOR NIKE SHOES
AND THE DISCO-ORDINATION
FACEPALM.
START SIMPLE, RESEARCH COMPETITION
✴ Site architecture
✴ Engagement Hooks
✴ SEO Basics
✴ Traffic Sources
✴ Keep continuous tab
MAKE YOUR STRATEGY
✴ Hygiene items - everyone needs to do these.
✴ Things I can do better than my competition.
✴ What else does the user need? / Things competition isn’t doing.
✴ What will make people reference to me?
*handout
HOOKS - CONVERTING TRAFFIC TO USERS
✴ What content can you regularly send to your audience?
✴ What medium(s) can you do that on?
THE SHIFT
✴ Think of Facebook
✴ Imagine yourself writing a status update on Facebook
WHAT DID YOU VISUALISE
THE MOBILE SHIFT IS REAL
✴ Loading speed & usability on mobile?
✴ Mapping of mobile site to desktop site or responsive please!
✴ Figure penalties that may come for poor experience on mobile (handouts)
✴ Be smart, show me what I want (near me!)
AUTHORITY & LOYALTY
Who are some authoritative folks online?
✴ Seth Godin
✴ Rand Fishkin
✴ MKBHD
✴ Mahesh Murthy
✴ Tesla, Apple, Xiaomi?
What do these brands & people do?
BUILDING AUTHORITY
✴ Network with the ecosystem. Build offline relationships (conferences, meet-ups, 1-1).
✴ Write. Share authentic experiences. Make an emotional connect with your audience.
✴ Explore multiple channels (online & offline). Twitter, Blogging, YouTube, Facebook, SlideShare.
✴ Create / Demonstrate social proof. ^handout
✴ There is no such thing as excessive communication. Talk about your product to partners, media, customers. Be consistent & keep them updated.
QUESTIONS?
Thank You
Twitter: @annkur
http://pricebaba.com / https://sahigst.com