building the nation together - indiaat75.in alignment brochure.pdf · building a nation together |...

BUILDINGThe

NATION TOGeTheR

BUILDING A NATION TOGETHER | 3

hIGhLIGhTS OF CII INITIATIVeS UNDeR INDIA@75 TheMeS

As India’s apex industry association working

towards the development of India, CII adopted

the vision of late Professor CK Prahalad in 2007

of an India on its 75th independence in 2022

for its nation-building initiatives. CII undertook

an extensive and exhaustive visioning exercise

through a pan India public reasoning process

across the social, geographic and social spectrum,

and the results of this exercise were mapped to

the core strengths and potential of India, which

were crystallized into a vision document titled

‘India@75 - The People’s Agenda’.


To make this vision a reality, CII set up the India@75 Foundation to lead the work across sectors and across geographies. Bolstering the efforts of the Foundation were initiatives undertaken by CII under the four key pillars of CII’s work - policy advocacy, nurturing and enhancing competitiveness, connecting with society, and business development.

CII successfully leveraged its large and diverse Membership base, cutting across sectors and regions, to add strength and passion to the initiatives it undertook. It’s vast global footprint – with 10 overseas offices – and pan India presence with 67 offices across the country helped take the dream and initiatives to a wide cross-section of people.

Under the key thematic areas of work of India@75 as listed below, some important initiatives of CII are highlighted, which are directed at creating the India@75 as envisioned by the late Professor CK Prahalad.

Business and Economy �

Education and Skills �

Urbanisation and Environmental Sustainability �

Agriculture, Food Security and Health �

Moral Leadership, Governance and Public Administration �

Technology and Innovation �

Arts, Literature and Sports �

2 | BUILDING A NATION TOGETHER

Business and Economy

CII has been instrumental in creating an environment conducive to the economic development of India through its policy advocacy and business-development initiatives. Through its Councils and Committees, it has engaged with Industry, Government, parliamentarians, bureaucrats, academicians and think tanks to represent the Industry view point and help shape policies. It has built brand India over the years by engaging with the international community through its trade fairs and other international initiatives, while simultaneously enhancing Indian Industry’s global competitiveness through its dedicated Centres of Excellence, and Technology Development Centres.

CII has held over 100 two-day workshops to prepare Industry better for GST. �

CII’s Associations Council (ASCON) is an important forum for national sectoral associations to �come together. ASCON plays a major role in monitoring Industry performance and highlighting key sector specific policy issues through representations with Government and policy makers at various levels.

CII works closely with the Government and Industry on key flagship programmes of the �Government such as Make in India, Skill India, Digital India, Swachh Bharat Abhiyaan, among others.

International and national business development initiatives include exhibitions and expositions �such as IREE, Auto Expo, IETF, IMME, India Gaming Show, CONMAC, The Partnership Summit, Agro Tech, The India Show and GES. These serve as excellent platforms to connect and explore mutually-rewarding business opportunities.

Delegations are taken overseas as well as hosted in India to strengthen economic �engagement. Notable among them is the CEOs delegation to Davos, USA, UK and Malaysia. These present opportunities for business development and help Indian Industry expand its global footprint.

To promote MSMEs, the CII Finance Facilitation Centre was launched in June 2014 which �facilitated the sanctioning of loans to SMEs by partnering with banking institutions.

CII launched the National Golden Top 100 companies (GTC 100) programme to enable small �enterprises to graduate to the level of medium enterprises.

CII has actively engaged with the Dalit Chamber of Commerce and Industry (DICCI) to link �Scheduled Caste and Scheduled Tribe entrepreneurs with CII Members, to build supplier diversity. CII actively collaborated in the Vendor Development Meet at the DICCI trade fair to showcase 200 Dalit companies involved in manufacturing, construction, trading, health, hospitality and the knowledge industry.


CII adopted the Zero Defect Zero Effect on Environment (ZED) approach to fast-track building �competence in manufacturing.

In 2016-17, CII facilitated 100 inbound missions, 54 outbound missions, 9 bilateral CEO �Forums and had 6 operational IBF Forums. CII also hosted several dignitaries such as the PM of Japan, Sri Lanka, New Zealand, the State Counsellor of Foreign Affairs of the Republic of the Union of Myanmar, among others with the objective of increasing global engagement for the Indian Industry.


Education and Skills

CII works closely with the Union Ministry of Skill Development and Entrepreneurship to improve the calibre of the workforce, thereby meeting a very strongly felt need of Industry. Its endevours in the area of education have resulted in greater industry-academia engagement resulting in more investments in R&D and education for a more dynamic research and innovation-seeking culture.

CII recommendations shaped the Amended Apprenticeship Bill 2014. �

CII has been influential in the development of National Employability through Apprenticeship �Programme (NETAP).

Through its 3 Skill Hubs and Skill Gurukuls, a unique partnership with PARFI, on ground skill �development initiatives are undertaken. A first of its kind loan based model for financing, the 22 Gurukuls skill underprivileged candidates in blue collar trades in backward states.

398 ITIs have been adopted by CII Members enabling upgradation of curriculum & training �infrastructure, training of trainers, etc.

3 Model Career Centres have been established at Gurugram, Mumbai & Chennai impacting �over 50,000 youth annually. To link skills to jobs, job fairs have been organised to link job seekers to job givers.

CII has supported Government of India’s Skills initiative with setting up of 12 Sector Skill �Councils.

The CII WorkSkills Competition being held annually since 1987, conducted in 4 regions & �nationally, witnesses over 600 participants in 26 industrial trades. CII supports NSDC in 9 trades for the WorldSkills Competition.

For a greater inclusive workforce, CII held ABILITY 2011-12, a job fair with a difference as it �focussed on the placement of differently-abled people in mainstream corporate jobs.

CII launched a new initiative Building Partnerships in Education wherein partnerships amongst �schools are encouraged.

Future of Jobs Initiative helped to create a greater understanding of the transformational �forces shaping industries today. The objective is to develop directions for Government policies and business strategies that will foster employment generation and enhance enterprises competitiveness. Being delivered in partnership with BCG India, the Department of Industrial Policy and Promotion (DIPP) is also involved in this CII initiative.


Urbanization and Environmental Sustainability

CII has been working towards creating a responsible business ecosystem which focuses on environmental sustainability. It also promotes Smart Cities to make the India of the future a modern country standing on a bedrock of environmental sustainability.

CII set up the National Mission on Smart Cities to act as a policy advocacy think tank and �provide thought leadership.

CII has signed 7 independent MoUs with different country consortiums – German, US, �Spanish, Japanese, Indian, Australian and Swedish to combine strength and resources for business assignments and infrastructure projects in India.

CII has also signed an MoU with Teknikforetagen, Sweden to set up an Urban Living Lab. �

CII has signed MoUs with 16 cities across the country to help them in coming up with �procurement frameworks and suggest possible ‘smart’ techno-urban solutions.

The CII Centre of Excellence for Sustainable Development introduced Integrated Reporting to �India by setting up a business network called <IR> Lab India which works to build capacities of companies in this area. The <IR> Lab continues to work on creating a guidance document to help Indian companies implement <IR>. The Sustainable Plus Label provides a brand identity tool for companies to communicate that they are sustainable, responsible and well-governed. The CII-ITC Sustainability Awards recognise outstanding contribution to the cause of sustainability.

The CII Sohrabji Godrej Green Business Centre (CII-Godrej GBC) works to promote green �practices and businesses through its gamut of advisory services on conservation of natural resources. IGBC’s 22 local chapters led by green champions catalyse the spread and growth of green building movement across the country. GreenPro Certification assesses the ‘Greenness of a product’ based on International Standards. GreenCo rating, the first-of-its-kind in the world, rates the degree of environmental performance of the company and suggests the way forward. Over 250 companies covering various sectors are implementing GreenCo guidelines.

CII and The World Bank Group signed an MoU to establish the Indian Wildlife Business �Council (IWBC) with the objective of promoting tiger and biodiversity conservation in the context of sustainable development.


Agriculture, Food Security and Health

The CII Jubilant Bhartia Food and Agriculture Centre of Excellence (FACE) was set up �to catalyze the integral development of India’s food and agriculture sector, focusing on efficiencies across the supply chain and policy dialogue.

CII FACE collaborated with the USAID to improve agricultural productivity and output in West �Bengal and Bihar through the establishment of Rural Business Hubs.

Aligned with the Government’s target of ‘Doubling Farm Incomes by 2022’, the CII National �Council on Agriculture made concerted efforts towards resolving policy issues in consultation with the Government and policymakers; upgrading technology quotient in agriculture, imparting specific skills to the farming community and enhancing long term sustainability of the agriculture ecosystem.

The Cold Chain Task Force through CII FACE is working towards building efficiencies across the �agriculture value chain. It has taken up several commodity specific studies in various States. These are Apple in Jammu & Kashmir, Banana in Tamil Nadu, Pomegranate in Karnataka, and Mango in Andhra Pradesh.

Addressing the need to boost mass awareness about food safety and quality and help �stakeholders improve practices and adopt right methods, CII FACE launched the Surakshit Khadya Abhiyan initiative in 2015 - a pan India food safety awareness campaign aimed towards sensitizing and building capacity of consumers, street vendors and Industry.

The Food Safety and Quality vertical within CII FACE has been conducting pan India capacity �building and training programmes on Good Agricultural Practices for 6 fruits and 8 vegetables for primary producers. Through training programmes conducted in 15 States in partnership with State Governments, APEDA and State Agricultural Institutes, over 1500 farmers and exporters have been trained.

CII’s working group on innovation is working to institutionalize a programme on agriculture �technology and entrepreneurship. The programme includes a virtual platform Network of Agri Start-ups, Venture Financiers and Incubators (NAVI) launched last year.

Some of the key events that CII organises/partners in this space include Agro Tech, Food Pro, �Krishi Unnayan Mela, Rashtriya Krishi Mela in Chhattisgarh and Agro Bihar at Patna in Bihar. Some of the important programmes it works with the Government are the Surakshit Khadya Abhiyan, Swasth Bharat, Sashakt Bharat.

NITI Aayog has appointed a Working Group on Pubic Private Partnerships (PPP) for �Non-Communicable Diseases (NCDs) with CII as the lead coordinator for defining the levels of services and specialties of critical services. This intervention will develop a project concept


note, draft Model Concession Agreements (MCAs) and guidelines for the provision of services for selected NCDs at the district level in a PPP mode. The outcome will be adopted by States depending on the rates of prevalence.

To promote the sector, CII organises the flagship annual event India Health Summit, which is �a conglomeration of the sector’s Industry and thought leaders. As part of the 13th Edition, CII developed an Experience Centre Showcase which exhibited 10 disruptive start-ups with their innovators in the space of healthcare.

The Drive Against Diabetes (DAD), a first-of-its kind initiative was extended to Mumbai, Delhi �NCR and Hyderabad with the involvement of the corporate sector. It screened over 1 lakh people during the course of a single day. In a unique coming together of the Municipal Corporation of Greater Mumbai (MCGM) with CII, 900 paramedics were mobilised for a single day all across the city of Mumbai to screen Mumbaikars and spread awareness on healthy living.

CII has recently forayed into the nascent Ayurveda sector with the constitution of a strong �core group. This has been appreciated by the Ministry of Ayush and CII is working closely with the Ministry towards long term strategic partnership for the robust growth of this upcoming sector.

Making inroads into the North East Region, for the first time CII organised a Healthcare �conclave with Government of Assam to promote affordable healthcare services in the region.


Moral Leadership, Governance and Public Administration

Globally, Governments and law-makers are endeavoring to legislate good governance while promoting and disseminating the understanding of best practices for voluntary adoption. Regulators and responsible corporates are continuing to design strong corporate governance processes. In pursuit of this objective, CII has been at the forefront of enhancing corporate governance standards in India through policy advocacy, engagement with regulatory bodies and dissemination of best practices.

CII launched a Model Code of Conduct with some basic principles for companies to adopt �on a voluntary basis. The principles relate to maintaining accurate accounts and records which reflect the true and fair picture of the company’s affairs in compliance with accepted accounting principles and standards for financial reporting; prohibiting bribery and corruption in any form; fair and equitable treatment without any discrimination; health and safety; quality of goods and services, and environment and society wherein the company shall strive to be a good corporate citizen by promoting social welfare activities, promoting sustainability and minimizing the adverse impact of company operations on the environment.

NFCG, a unique PPP model, set up by MCA in partnership with CII, ICSI, ICAI, ICWAI, NSE and �IICA works towards encouraging individuals and Industry to pursue a Corporate Governance culture. Under the aegis of NFCG, events have been organized and research papers presented.

A Voluntary Code of Conduct on Affirmative Action was formulated with focus on the 4E’s �identified for concrete steps by Industry:

Education/ Scholarships•

Employability/ Skill Development•

Entrepreneurship/ Supplier Diversity•

Employment•

CII Foundation (CIIF) was launched in 2011 and undertakes a wide range of developmental �and charitable activities pan India through corporate sector engagement. It works towards inclusive development by providing a meaningful bridge between marginalised communities in India and donors, especially corporates, by providing strategic guidance on CSR, and developing and managing customized and high impact programmes. Since its inception in 2011, CIIF has undertaken a range of projects in diverse areas, such as women empowerment, sanitation, maternal and child health, disaster rehabilitation, education and enviormental sustainability. Its Woman Exemplar Programme identifies and recognizes exemplary women working at grassroots level and till date, 38 women exemplars have been recognized and further empowered.


To facilitate impactful CSR initiatives, an online platform, Sammaan, was jointly developed �by CII, Bombay Stock Exchange and Indian Institute of Corporate Affairs. A first-of-its kind initiative, Samman enables corporates to undertake effective CSR activities by connecting them to verified, authenticated NGOs.

CII, since 2006 has been working towards mainstreaming PwDs into the workforce by �sensitizing Industry Members, facilitating employment and improving access to services and facilities.


Technology and Innovation

Modern India has maintained a strong focus on science and technology, given its importance for economic growth. As India aspires to achieve sustainable and inclusive growth, science, technology and research will play a defining role towards this goal. In this light, CII works to bring technology to the centerstage and make it into a movement in the Indian Industry through several Science, Technology and R&D activities.

Under Technology and Innovation, CII’s initiatives pertain to areas such as Technology, R&D, Innovation, Design, IPR, Higher Education and Start-ups under the overarching umbrella of Knowledge Economy. Since 1990 CII has been working to strengthen the Knowledge Economy ecosystem in India. CII’s 1st Chairman of National Technology Committee was Dr. APJ Abdul Kalam.

To strengthen the Knowledge Economy in the country, CII has been working towards achieving �the following by 2022:

Increasing by 5-fold, Industry’s investments in R&D from current 0.30% of GDP to • global average of 1.5% of GDP by 2020 – while Indian Pharma and Automotive sectors have been investing handsomely in R&D, CII is putting its best efforts to attract similar investments by other key sectors.

Increasing by 10-fold Government’s R&D expenditure in higher education institutions • from its current 0.04% of GDP to global average of 0.4% of GDP. Indian Government spends around 0.65% of GDP in R&D and that is quite decent at par with the global average but most of it goes into R&D institutions. CII is pursuing the Government to reallocate its expenditure more in higher education institutions to impact excellence in education and quality of human resource.

Doubling the filing of Intellectual Property (primarily, patent & design) by Indian residents • in India from the current filing of 12000 patents per year and 6500 designs per year. This is a concern area – India is fast changing its historical philosophy of “knowledge increases with free dissemination” to “protecting knowledge for economic benefits”.

Increasing high quality R&D professionals (Masters/PhD) produced by higher education • institutions from its current number of 1 per thousand employed to 5 per thousand employed. This is an impact of low investment by industry in R&D and low R&D fund allocation in academic institutions by Government.

Strengthening Innovation ecosystem for India going up to top ten nations in the Global • Innovation Index. India has improved its ranking substantially in the last two years. Streamlining faster reporting of data points by different Government departments are being done apart from improving performance parameters.


Increasing the number of start-ups registered every year from the current 80,000 to • 250,000. Ease of Doing Business will be fundamental to achieve this goal.

CII with Government of India and State Governments has launched many PPP vehicles to �achieve these goals and a few such initiatives are listed below:

Global Innovation & Technology Alliance (GITA), a not-for-profit company, incorporated • jointly by CII and the Government of India, has been managing and implementing government’s international and national industrial R&D and Tech-Acquisition programmes and funds. In international industrial R&D programme, one industry from India and one company from other countries co-develop a product or service for which the project cost is equally shared by India, the partner country, Indian Industry and partner-country’s Industry.

Prime Minister’s Fellowship Scheme for Doctoral Research is an innovative PPP vehicle • where Indian PhD Scholars get double scholarships - 50% scholarship provided of Government of India and 50% provided by Industry. Selected PhD scholars do research on sponsoring Industry’s research assignment under academic guide and Industry mentor.

CII being the founding knowledge Partner of Global Innovation Index has now embarked • upon, in partnership with Government of India, a very prestigious “India Innovation Index” initiative that will measure innovation ecosystem in all the States in India and rank them to trigger healthy competition to improve innovation ecosystem as an important subset of Ease of Doing Business.

Framework for Measuring Industry-Academia Linkages, a PPP initiative of CII and • Government of India, is to measure academic institutions’ linkages with Industry and recognizing / rewarding the best. Quantitative mapping of Industry participation, collaborations and investments in institute’s governance, infrastructure, curriculum, faculty development, research/consultancy, and placements of students is done. Industries sponsor awards to top institutions and faculty in respective fields for outstanding industry-collaborations.

CII also facilitates industry-academia collaborations through signing of MoUs at the • Rashtrapati Bhavan where President of India oversees such MoU signing and reviews the progress made in collaborative works done by industry and academia.

CII has set up four Technology Development & Promotion Centres and three IPR • Facilitation cells in partnership with State Governments and Government of India. The purpose of these PPP Technology & IP centres has been to work with the local MSMEs and entrepreneurs to build their capability, to get new technologies developed / acquired / commercialized by them and to protect intellectual property for them.


India Innovation Initiative a PPP initiative of CII and Government of India, has been an • yearly innovation competition of Indian students and others to scout, recognize and support innovative entrepreneurship. Top innovators / entrepreneurs are connected to incubators, angel/venture funds, and Industry.

CII is now setting up the National Start-up Centre to incubate promising start-ups where • CII Member companies will mentor and provide all necessary supports to create future businesses. Those will employ large number of Indian youth.

CII in partnership with the Government of India has been organizing global partnership • development platforms in the areas of Knowledge- economy for many years. Such Global Knowledge-Business Platforms are:

Technology Summit a.

Design Summitb.

Higher Education Summit & University-Industry Congress c.

Innovation & Entrepreneurship Summitd.

Start-up Conclavee.

International Conference on Intellectual Property Law and Enforcementf.

Knowledgexpog.


Arts, Literature and Sports

To promote Arts, Literature and Sports, CII has been trying to increase Industry participation. CII’s focus on art and literature was aligned to the then theme of ‘Business for Livelihood’. Sports now is also increasingly being seen as an economic enterprise, generating wealth and employment. The CII National Committee on Sports aims to promote sports by defining the agenda to catalyse the forces of policy making as well as private enterprise. At the grassroots level, it focuses on education and infrastructure, and at the corporate level, it promotes the business of sports.

As early as 2012, CII had signed an agreement with Olympic Gold Quest (OGQ), an initiative �of sporting legends Geet Sethi and Prakash Padukone, to identify and support Indian athletes with a proven track record.

The Corporate Soccer Festival has been another initiative to promote sports. �

CII has undertaken various initiatives to sensitise stakeholders, boost the opening up �of existing sports facilities and improve the quality of coaching/infrastructure, besides highlighting the role of philanthropy and CSR in developing sports. It has also been working to increase the number of brands invested in sports.

With sports now being categorized as a CSR activity under Schedule VII of the Companies Act, �efforts are being made to mobilise corporates to fund sports.

Various Round Tables and the National Seminar on the Development of University Sports �further helped draw attention to the sporting culture in India and the potential to develop it further.

Under the business of sports, CII constituted a market study for mapping all local sporting �events which can be leveraged for branding.

CII also interacted with a 10 Member Australian Government Mission on sports technology �visiting India to understand the market and forge partnerships. It also interacted on sports infrastructure with the Dutch Sports Infrastructure to better understand and achieve desired benchmarks in creating an ecosystem for sports.

CII had partnered with the World Crafts Council to organize an international jewellery summit �in association with the Development Commissioner – Handicrafts, Union Ministry of Textiles to showcase the potential. The event brought craftspeople from all parts of India and the world on a common platform to expand the market.

To promote art, an exhibition of affordable art was held at the International Engineering and �Technology Fair in February 2011.

The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the development of India, partnering industry, Government, and civil society, through advisory and consultative processes.

CII is a non-government, not-for-profit, industry-led and industry-managed organization, playing a proactive role in India’s development process. Founded in 1895, India’s premier business association has over 8,300 members, from the private as well as public sectors, including SMEs and MNCs, and an indirect membership of over 200,000 enterprises from around 250 national and regional sectoral industry bodies.

CII charts change by working closely with Government on policy issues, interfacing with thought leaders, and enhancing efficiency, competitiveness and business opportunities for industry through a range of specialized services and strategic global linkages. It also provides a platform for consensus-building and networking on key issues.

Extending its agenda beyond business, CII assists industry to identify and execute corporate citizenship programmes. Partnerships with civil society organizations carry forward corporate initiatives for integrated and inclusive development across diverse domains including affirmative action, healthcare, education, livelihood, diversity management, skill development, empowerment of women, and water, to name a few.

The CII theme for 2017-18, India Together: Inclusive. Ahead. Responsible emphasizes Industry’s role in partnering Government to accelerate India’s growth and development. The focus will be on key enablers such as job creation; skill development and training; affirmative action; women parity; new models of development; sustainability; corporate social responsibility, governance and transparency.

With 67 offices, including 9 Centres of Excellence, in India, and 10 overseas offices in Australia, Bahrain, China, Egypt, France, Germany, Singapore, South Africa, UK, and USA, as well as institutional partnerships with 344 counterpart organizations in 129 countries, CII serves as a reference point for Indian industry and the international business community.

Confederation of Indian IndustryThe Mantosh Sondhi Centre

23, Institutional Area, Lodi Road, New Delhi – 110 003 (India)T : 91 11 45771000 / 24629994-7 • F : 91 11 24626149

E : [email protected] • W : www.cii.in

Reach us via our Membership Helpline: 00-91-124-459 2966 / 00-91-99104 46244 CII Helpline Toll free No: 1800-103-1244

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