building the right product roadmap
TRANSCRIPT
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Creating the
Right Roadmap
Whats after the MVP?
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Smartest products of the decade
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There is no handbookThere are no rules
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There are patterns
History does not repeat itself,but it does rhyme- Mark Twain
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Roadmap Considerations
Consumer needs/
experience
Industry trends
Competitive pressures(features)
Price pressures
Cost reduction curves New technology/
capabilities
Distribution channels
Legal requirements
Industry standards
Market segmentation
Patent portfolio
Partnerships
Revenue opportunities
Brand positioning
Company values
Team interests & skills
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Roadmap = Strategy
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Example 1: Cost reduction curves
There are no free meals. Taking advantage ofindustry sweet spots has its price
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Example 1: Cost reduction curves
There are no free meals. Taking advantage ofindustry sweet spots has its price
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Example 1: Cost reduction curves
There are no free meals. Taking advantage ofindustry sweet spots has its price
Whats the price? Light sensitivity/noise
Form factor of lenses
Unnecessary features (cost) Overall performance hit
Harder to differentiate
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Example 2: Competitive pressures
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Example 2: Competitive pressures
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Example 2: Competitive pressures
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Example 2: Competitive pressures
Going against the flow can be a HUGE advantage!Differentiation, better performance, brand value
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Example 2: Competitive pressures
Doing less can be the best defensive move!
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Example 3: Market Segmentation
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Example 3: Market Segmentation
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Market Segmentation
!Channel Differentiation
Example 3: Market Segmentation
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Example 3: Market Segmentation
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VS.
Example 3: Market Segmentation
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Example 3: Market Segmentation
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Example 3: Market Segmentation
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Example 4: Brand Positioning
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Example 4: Brand Positioning
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Example 4: Brand Positioning
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Example 4: Brand Positioning
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Example 4: Brand Positioning
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Example 4: Brand Positioning
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