building trust with blogging
DESCRIPTION
This is the slide deck from a presentation by Promod Sharma at Word 11, a 24 hour blogging conference held in Toronto. You'll find additional resources and a live recording at http://www.promodsharma.com/word11TRANSCRIPT
Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 1
Building Trust With Social MediaBLOGGING EDITION
Promod Sharma
Marketing Actuary
promodsharma.com
“pro�MODE”
Agenda
Wrap�Up
• 1 min
Group Q&A
• 30 min
Overview
• 14 min
Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 2
Who do
you trust?
Do You Trust …
Au
tho
rity
Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 3
Do You Trust …
Ce
leb
rity
Do You Trust …
Po
pu
lari
ty
Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 4
Today
DistrustAuthority
Distrust Celebrity
Distrust Popularity
Why would
anyone
trust you?
Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 5
The Formula For Trust
T
R
U
S
T
Expertise Intent
Mahan Khalsa & Richard Illig: Let's Get Real or Let's Not Play
Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 6
Intent For Beginners:
Curate
� Like or Retweet links from others
� Post links of your own
� Your choice of social networks
� LinkedIn, Twitter, Facebook, Google+, 7
� Experiment to see what your prospects prefer
� Easy to do � limited benefits
Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 7
Intent For Pros:
Create Content
Talk
Show
Write
Seth Godin and Tom Peters
See video at
http://www.promodsharma.com/word11
Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 8
Intent For Pros:
Why Is Blogging Your Best Choice?
Blog Posts
Easy to create
Easy to find
Easy to consume
Easy to start …
Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 9
… tough to continue
Does Blogging Work?
Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 10
Discover my reasons
for blogging at
marketingactuary.com
470+ Posts Since Feb 2007
Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 11
Wednesday
Friday 1
Monday
Friday 2
Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 12
Ted R
ogers
(1991)
Ed R
ogers
(2011)
Ste
phen H
arp
er
(8X
)
Robert
Cia
ldin
i(2
007)
Mitch J
oel (2
010)
Pro
mod
Sharm
a (
2011)
Speakers At The Conference for Advanced Life
Underwriting
(CALU)
Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 13
More resources at
http://www.promodsharma.com/word11
Discussion
Summary
Building Trust With Social Media
BLOGGING EDITION
Promod Sharma | Word11 | Aug 27, 2011
more resources at http://www.promodsharma.com/word11 14
Your Digital Tapestry
Everything public you do online adds permanent
pixels that affect the trust that others have in you
Go Beyond
Building Trust With Social Media
� Do you have
questions or
comments?
� Do you know other
audiences which
would benefit from
a live presentation?
� Do you want to stay
in touch?
� Contact Promod
Sharma via
� promodsharma.com