building valuable ip
DESCRIPTION
Building Valuable IP- A Presentation by Dr. Kalyan C. KankanalaTRANSCRIPT
![Page 1: Building Valuable IP](https://reader034.vdocuments.net/reader034/viewer/2022052522/554c31efb4c9050d1b8b5256/html5/thumbnails/1.jpg)
BUILDING VALUABLE IP
By
Dr.Kalyan Kankanala
www.bananaip.com
www.bananaip.com/sinapse-blog
![Page 2: Building Valuable IP](https://reader034.vdocuments.net/reader034/viewer/2022052522/554c31efb4c9050d1b8b5256/html5/thumbnails/2.jpg)
THEMES
• Integrated IP protection.• Quality of IP and Business.• Building Licensable IP.• IP Audits and Business value
04/11/23 © BananaIP 2011
![Page 3: Building Valuable IP](https://reader034.vdocuments.net/reader034/viewer/2022052522/554c31efb4c9050d1b8b5256/html5/thumbnails/3.jpg)
Highest Value?• Land
• Gold
• Information
• Ideas
04/11/23 © BananaIP 2011
Image: dan / FreeDigitalPhotos.net
Image: Arvind Balaraman
![Page 4: Building Valuable IP](https://reader034.vdocuments.net/reader034/viewer/2022052522/554c31efb4c9050d1b8b5256/html5/thumbnails/4.jpg)
Protecting Ideas
• Intellectual Property• Abstract Vs. Concrete Ideas• Nature of protection• Business Value
04/11/23 © BananaIP 2011
![Page 5: Building Valuable IP](https://reader034.vdocuments.net/reader034/viewer/2022052522/554c31efb4c9050d1b8b5256/html5/thumbnails/5.jpg)
Species of IP
• Patents• Copyrights• Trade Marks• Designs• Trade Secrets• Geographical Indications• Plant Varieties• Traditional Knowledge04/11/23 © BananaIP 2011
![Page 6: Building Valuable IP](https://reader034.vdocuments.net/reader034/viewer/2022052522/554c31efb4c9050d1b8b5256/html5/thumbnails/6.jpg)
Integration• What will you protect?
04/11/23 © BananaIP 2011
![Page 7: Building Valuable IP](https://reader034.vdocuments.net/reader034/viewer/2022052522/554c31efb4c9050d1b8b5256/html5/thumbnails/7.jpg)
Quality of IP and Business
04/11/23 © BananaIP 2011
![Page 8: Building Valuable IP](https://reader034.vdocuments.net/reader034/viewer/2022052522/554c31efb4c9050d1b8b5256/html5/thumbnails/8.jpg)
Why Quality?
• Business and Competitive Advantage• Marketability• Licensability• Valuation
04/11/23 © BananaIP 2011
![Page 9: Building Valuable IP](https://reader034.vdocuments.net/reader034/viewer/2022052522/554c31efb4c9050d1b8b5256/html5/thumbnails/9.jpg)
Protection Quality• Patent Claim
What I claim is a table consisting of a flat piece of wood connected to wooden legs at all four corners.
04/11/23 © BananaIP 2011
![Page 10: Building Valuable IP](https://reader034.vdocuments.net/reader034/viewer/2022052522/554c31efb4c9050d1b8b5256/html5/thumbnails/10.jpg)
Protection Quality
• Trade Mark
House of Coffee
04/11/23 © BananaIP 2011
![Page 11: Building Valuable IP](https://reader034.vdocuments.net/reader034/viewer/2022052522/554c31efb4c9050d1b8b5256/html5/thumbnails/11.jpg)
Protection Quality
• Software for playing TV on cell phones• Patent/Copyright/Trade Secret
04/11/23 © BananaIP 2011
Image: Idea go / FreeDigitalPhotos.net
![Page 12: Building Valuable IP](https://reader034.vdocuments.net/reader034/viewer/2022052522/554c31efb4c9050d1b8b5256/html5/thumbnails/12.jpg)
Building Licensable IP
04/11/23 © BananaIP 2011
![Page 13: Building Valuable IP](https://reader034.vdocuments.net/reader034/viewer/2022052522/554c31efb4c9050d1b8b5256/html5/thumbnails/13.jpg)
Licensing Opportunities
• Patents
Single Patent Vs. Patent Portfolio Grouping and Pooling Validation and Strength Analysis Valuation Potential Licensees Negotiation License Execution
04/11/23 © BananaIP 2011
![Page 14: Building Valuable IP](https://reader034.vdocuments.net/reader034/viewer/2022052522/554c31efb4c9050d1b8b5256/html5/thumbnails/14.jpg)
IP Audits and Business Value
04/11/23 © BananaIP 2011
![Page 15: Building Valuable IP](https://reader034.vdocuments.net/reader034/viewer/2022052522/554c31efb4c9050d1b8b5256/html5/thumbnails/15.jpg)
IP Audit
• Purpose
Strategize Invention/Creation Increase IP Numbers Create IP Asset Inventory IP Protection Verification Assess Value of IP Process Review Optimal Utilization Acquisition or Licensing Enforce and Defend Risk Mitigation
04/11/23 © BananaIP 2011
![Page 16: Building Valuable IP](https://reader034.vdocuments.net/reader034/viewer/2022052522/554c31efb4c9050d1b8b5256/html5/thumbnails/16.jpg)
How?
• Define the purpose• Study the company• Interviews and Document Review
Result
• Asset Inventory• Process Recommendations• Risk Mitigation Plan
• Variable - Based on objective
04/11/23 © BananaIP 2011
![Page 17: Building Valuable IP](https://reader034.vdocuments.net/reader034/viewer/2022052522/554c31efb4c9050d1b8b5256/html5/thumbnails/17.jpg)
Case Example
• Leading software services company• Raising Investment• Valuation• IP Audit
04/11/23 © BananaIP 2011
![Page 18: Building Valuable IP](https://reader034.vdocuments.net/reader034/viewer/2022052522/554c31efb4c9050d1b8b5256/html5/thumbnails/18.jpg)
Thank You
For more info:
www.bananaip.com/sinapse-blog
04/11/23 © BananaIP 2011