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Building Your Business On The Distributed Web Local Internet Domination!

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The Agenda I.Local Internet Marketing TODAY. II.What Does It Mean To Your Business? III.How Do You Measure Results

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Great period of change right now Especially local businesses New media channels are free or low cost The Internet is where to find customers; but it is getting overwhelming but you can make it work for your business!

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This Must be a Coordinated Strategy Properly Structured Website Social Media & Web 2.0 On Page/Off Page Local SEO Google Domination & Lead Conversion

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Basic New Marketing Techniques Become a trusted authority in your market! Build a list! Use social media and Web 2.0 sites to drive traffic and SEO juice. know the new rules of the game!

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Spread The Love Authority Style Website Home Landing #1 Landing #3 Landing #2

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Monitor and track Implement at Scale Take Action Learn High Low None Surefire Social Makes Your Business Money Faster Time

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Think about the impact on your business Lets look at an example for Cape Cod Hotel:

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Think about the impact on your business Conservative Assumptions : 165,075 Traffic per month for four keyword (Cape Cod Hotels Derivatives) 13,206 site visitors/mo. @8 % traffic/visitor conversion 660 Qualified people/mo @5% visitor/lead conversion

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FACT: Local business niches are very easy to dominateOops! Not so much for travel and hospitality! Back-links are key

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How Can You Get Your Fair Share Of That Traffic? LOCAL Search and Directories! Google Local

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How Can You Get Your Fair Share Of That Traffic? Web 2.0 and Social Media!

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How Can You Get Your Fair Share Of That Traffic? Experiment with long tail keywords:

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Other Keys To Success Online Reviews 64% of online buyers find user reviews important when making a purchase (Forrester) 47% of online users find that information provided by other consumers is more credible and persuasive than information provided by marketers (Forrester) Geo Location Geo-code all media that you distribute Promotion Viral and powerful in the new web Leverage National Brands Using Social Media Retail, food and fashion brands: the most popular categories on Facebook, Twitter and YouTube. (Famecount Report) Starbucks boasting top index score of 69.2% and Facebook fan count of 7.5 million and counting (Famecount Report)

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And The Big Bonus Customers coming to your site will already know and trust you. Smart and proactive consumers looking for the best product and a good price. You will have a constant lead source 24/7. Preempt competitors and lead services You do this attracting your best customers :

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New Website Structured Around Quick Conversion And Keyword Strategy List Building

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New Website Structured Around Quick Conversion And Keyword Strategy ?

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Social Media and Web 2.0 Done Right Custom Banner Phone # Geo Tags Web Address Critical Copy Search Engines Anchor Text Geo Tags Consistent Posting

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Social Media and Web 2.0 Done Right Anchor Text Links to landing pages Company description to generate interest Custom HTML Landing Page

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Social Media and Web 2.0 Done Right Show-Off Work Opportunity- Get customers to comment for testimonials

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Social Media and Web 2.0 Done Right Consistent Listing Keywords Pictures/ videos Claimed

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Social Media and Web 2.0 Done Right Create a systematic way to get customer reviews Anchor Text Consistent Listing Format

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How are we doing? Google Rankings Domination for initial keywords

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How are we doing?

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Triple Listing

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1.Search engine traffic up over 55% 2.Facebook traffic up over 500% 3.Article directory traffic up over 200% 4.Local directory traffic up over 100% 5.Over 5.5% website traffic conversion 6.50 to 70 qualified leads per month How Are We Doing?

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And The Big Bonus A platform that becomes a lead generation machine with value that translates into a legacy Building your brand thought the entire processleads are converted on your site Establish a digital footprint that can easily be updated with fresh content for little or no cost Preempt competitors and lead services You are building a marketing asset you own

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Optimal results happen when the website, social media and SEO are all working together Members want help understanding and implementing the program Some members want a turn-key service to run their entire program What we learned in the Surefire Social Beta

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What We Do The Surefire Social System Website Development Local SEO Social Media Marketing Reputation Monitoring & Mgmt.

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About me. Visit Our Special Marketing Summit Landing Page: http://www.surefiresocial.com/2011-cape-cod-marketinghttp://www.surefiresocial.com/2011-cape-cod-marketing-summit Chris Marentis Founder GenNext Media & Marketing Surefire Social Marketing System Surefire Social Local Business Blog http://www.surefiresocial.com/our-blog http://www.surefiresocial.com/our-blog