building your content bubble - re:group

BUILDING YOUR CONTENT BUBBLE WORDCAMP DETROIT 2010

OCTOBER 10, 2010

Tuesday, October 19, 2010



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A DIFFERENT WAY TO COMMUNICATEDIFFERENT COMMUNICATION CHANNELS = DIFFERENT FORMS OF CONTENT






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BLOGGING PAINSAVOID THE START & STOP TECHNIQUE






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CONTENT DISCOVERY PHASEIDENTIFY YOUR COMMUNICATION OBJECTIVES






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THE CONTENT BUBBLEWHAT’S THE ONE SUBJECT YOU COULD BLOG ABOUT WITHOUT ANY HESITATION?






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#1 FIND YOUR CORE SUBJECTWHAT ALL YOUR RELATED CONTENT WILL REVOLVE AROUND






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#2 IDENTIFY SUBJECTS THAT RELATE TO YOUR COREHAVING 2-3 IS A GOOD STARTING POINT






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#3 ADD SUBJECTS YOU ARE PASSIONATE ABOUTPASSION AND EMOTION ARE CONTENT MAGNETS






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#4 WHAT KIND OF CONTENT ARE PEOPLE SHARING?PAY ATTENTION TO THE TYPE OF CONTENT PEOPLE WANT






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#5 REPEAT AND RINSEYOUR CONTENT WILL AND MUST ALWAYS EVOLVE






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EXAMPLE: ITALIAN RESTAURANTFIND YOUR POTENTIAL AUDIENCE






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DON’T BURST YOUR BUBBLEWAYS TO MAKE SURE YOUR CONTENT IS AWESOME






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CONTENT IS KING, BUT LISTENING IS QUEEN!NOT LISTENING? THEN YOU ARE GENERATING CONTENT IN A VACUUM!






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BECOME A VALUABLE AND TRUSTED RESOURCEFREELY SHARE INFORMATION AND NOT JUST YOUR INFORMATION

•EVOLVE






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PROVIDE CONTENT THAT HELPS AND PEOPLE WILL WANT TO SHARETHIS SHOULD BE A TOP OBJECTIVE






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BE HUMAN - BE PERSONABLE - BE OUTSTANDINGPEOPLE WANT TO TALK WITH PEOPLE






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HOW OFTEN DO I POST?FOCUS ON QUALITY AND NOT QUANTITY






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OWN YOUR CONTENTPUT YOUR CONTENT WHERE YOU MAKE UP THE RULES






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BE EASY ON THE EYESHOW WE SEE CONTENT ONLINE IS DIFFERENT THAN HOW WE SEE IT OFFLINE




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WOULD I READ THIS? WOULD I SHARE IT?IF NO, THEN DON’T PUBLISH IT!!






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HOW WE ABSORB CONTENT HAS CHANGEDCAN I READ YOUR CONTENT ON MY PHONE WHILE RIDING THE BUS?






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CONTENT IS COMMUNICATIONGAIN TRUST AND LOYALTY FIRST




TRANSFORM YOUR BRAND.TRANSFORM YOUR BUSINESS.LET’S REVIEW?

• Step back

–Write down subjects you’d want to blog about

–Which ones stand out the most?

• Start with 2-3 related subjects and build your content

–Identify extensions of your core subject

–Add your passion

• Listen

–Pay attention to what people are sharing

–How would you do it differently?

• Be a resource

–Get people to share your content

–Be personable and help

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TRANSFORM YOUR BRAND.TRANSFORM YOUR BUSINESS.LET’S REVIEW?

• Own your content

–Build your content hub

–Don’t rely on social networks

• Be easy on the eyes

–People skim content

–Pay attention to your layout

• Would your read your content?

–If creating content is chore - that is how it will come

across

• Content is communication

–Communicate like a human, not like a company

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THANK YOU VERY MUCH!

David Murray

Director, Social Web Communications

734.327.6622

[email protected]

Stop By and Say Hello

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Read Our Blog

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mailto:[email protected]

mailto:[email protected]

http://livepage.apple.com/










CHECK OUT THESE RESOURCES

David Meerman Scott

The New Rules of PR

The Gobbledygook Manifesto

Rohit Bhargava

The 5 New Rules of Social Media Optimization (SM0)

Social Media Explorer

30 Questions For Your Content Strategy

Jay Baer

Convince and Convert

Smashing Magazine

50 Free Resources That Will Improve Your Writing Skills

Copyblogger

10 Sure-Fire Headline Formulas that Work

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TRANSFORM YOUR BRAND.TRANSFORM YOUR BUSINESS.PHOTO CREDITS

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Le musée de la Communication (Berlin)

Jean-Pierre Dalbéra

http://www.flickr.com/photos/dalbera/

Headache

Marcelo Gerpe

Contact 2

Daniel Vendruscolo

www.flickr.com/photos/danieljaeger

Reading

Linda Schmall

Queen In Marble

Damian Curcio

http://www.damian.curcio.com.ar/

Cave Painting, Lascaux France

New World Encyclopedia

Yutaka Tsutano

iPads on My Desk

http://www.flickr.com/photos/ivyfield/






http://www.flickr.com/photos/danieljaeger

http://www.flickr.com/photos/danieljaeger





building your content bubble - re:group

Self Improvement