building your social reach with social media advertising
DESCRIPTION
Overview of online advertising techniques and mediums for social campaigns. As presented by Chris Reilly at GoSocial in Spokane, WA on Sept, 25th, 2012TRANSCRIPT
Building yourSocial Reach
With Social Media Advertising
Chris Reilly @reilly3000 unleashedonline.com
AgendaPaid vs. Organic
Overview of Social Advertising Options
Best and Worst Practices
Emerging Trends
Q&A
The Role of Advertising
Facebook ad targeting
Facebook Ads
• Largest reach @ 955M Users!• Great Geotargeting• Interest Targeting• Relationship Targeting• “Sponsored Stories”• CPM or CPC PricingFacebook.com/Ads
Twitter Ads
• Highest Engagement with Ads• Limited Geo-targeting• Interest Targeting• Use to grow followers or Promote Tweets• Cost Per Engagement ModelAds.Twitter.com
LinkedIn DirectAds
• Targeting for Job Titles and Industries!• High cost and low performance• Localized by region• Local Targeting• CPM or CPCLinkedIn.com/DirectAds
StumbleUpon Paid Discovery
• Low, fixed cost per visit• Generates organic content views and backlinks• Great for bloggers and photographers• No geotargeting capabilities• People stumble away quickly, engage themStumbleUpon.com/PD
Reddit Ads
• Interest driven targeting• Social engagement with ads• No geotargeting except for /r/cityname• Affordable fixed-rate pricing model• Understanding the community really helpsreddit.com/promoted
Target Interests Target relationships - 'amplify word of mouth' Age Workplace Relationship status Sexual preference School status Location
Best Practices
• Split-testing• Ad Fatigue • Imagery • Age Bucketing• Segmentation
Worst Practices
• #MuslimRage• Driving Traffic Offsite• Community Engagement• Overall goals• Change happens!• Promoted Posts
New and exciting
•FBX•Customized Audiences•View-Through Conversion Tracking
Questions?!?
Presentation online at Unleashed-Online.com tomorrow