bumpy the good, the bad, the ugly · the good, the bad, the ugly kok ping soon, deputy...

BI in Singapore Government:

The Good, The Bad, The Ugly

Kok Ping Soon, Deputy Secretary(Development), Ministry of Manpower

Bumpy

BX2017 | The Good, The Bad, The Bumpy 2

15Completed

Trials

Government

Agencies

>100On-going

Projects

6Members in

Behavioral

Insights

Community

of Practice

300> 0


Bruce Lee

“Knowing is not enough,

we must apply.

Willing is not enough,

we must do”


Strategic Leadership

Experimentation

Execution

Diversity


Strategic

Leadership

Commitment to

incorporate BI into policy

making process

Undertake “quick-win”

projects to secure support

Permanent Secretary,

Ministry of Manpower

Director,

Occupational Safety

and Health Division

Director,

Customer

Responsiveness

Department

Director,

Labour Relations and

Workplace Division

Divisional Director,

Work Pass Division

Director,

Work Pass Division

Behavioural Design Platform

Graduation Showcase


Experimentation

Create & support a

fail-safe environment

Distil learning experiences

to improve ability to frame,

design and conduct trials


Execution

Involve operational team

early – changes to status

quo invites resistance

Design for scalability

Strive for workability,

not novelty


Diversity

Form a multi-disciplinary

team of ‘fire-starters’

Go beyond competencies,

look for domain

knowledge and networks

Sociology &

Policy + Operations

Psych + Sociology

Psych + Supply Chain Mgmt

Future BI Practitioner

Accountancy &

Policy

Industrial Design

Economics &

Policy

Economics &

Policy + Operations

MOM Behavioural

Insights & Design Unit


Combine BI with

other tools

Address complex

& larger scale

problems

Collaborate and

co-create solutions


Drive transformation of MOM’s businesses

Undertake MOM & WOG projects using BI, analytics & UI/UX design

Develop competencies of MOMers


Human-centred

approach to

understand inspections

Data-driven models to

guide operations and

facilitate self-

regulation

User-design and agile

development of

IT/mobile systems


Improve financial

decision-making at

key life milestones

Illustrate trade-offs

and implications to

retirement savings

Simplify options,

personalised

information


Enhance workplace preparedness against terrorism

Sensitise, train and mobilise workplace to prevent and respond to an attack

Use BI to increase salience, make efforts simple and timely


Build culture of

customer-centricity

to support use of BI

New MOM Service

Principles - HEART

Hear them out

Make it Easy

Anticipate their needs

Respect every individual

Be Timely

HEART Workout


Fourth year collaboration with Behavioural Insights Team (BIT)

From ad-hoc projects to strategic Whole-of-Government projects

Rory Gallagher,

BIT Asia Pacific

Behavioural Design

Platform Workshop

Samuel Hanes,

BIT Singapore

Thank [email protected]

bumpy the good, the bad, the ugly · the good, the bad, the ugly kok ping soon, deputy...

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