BusinessAdministration

A degree in BusinessAdministration (BBA) atKent Business School willgive you a strong academicbase and a solid skill setfor a career in business ormanagement.

At Kent we consider businessand management in its widerinternational context. We are wellplaced for access to Europe, withstrong European links, and ourinternationally renowned academicstaff come from 22 countries. TheBBA at Kent will prepare you forwork in an increasingly volatileglobal business environment andaims to equip you with theknowledge, tools and techniques tocompete effectively in a global jobmarket. You will gain a wide-rangingacademic education with anemphasis on key skills which arehighly valued by top employers.

Key business ingredientsThe BBA will give you knowledge ofthe key areas essential to managingorganisations: accounting, businesscomputing, economics, finance,marketing, human resourcemanagement, operationsmanagement, quantitative methodsand strategic management. As partof our global focus, you will studycontemporary business caseswhich also illustrate worldwidebusiness and management issues,such as corporate socialresponsibility or the environment.You will also have the opportunity to

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work on projects which have a localimpact in our business community.On this programme we give you thechoice of taking specialist optionsthat reflect your own interests,with modules in topics such asaccounting, computing, marketing,human resource management andinternational business.

World-class learningenvironmentAt Kent you learn from lectures,seminars, project team work andpresentations. Whether they have aparticular area of expertise or areactively involved in a research, ouracademics are passionate abouttheir subjects and about sharing

Preparing for success in theglobal business environment

Business Administrationwww.kent.ac.uk/kbs/

their knowledge with students aswell as with the wider academicand business communities.

Kent Business School is research-led, with 60 permanent academicstaff and a number of associatestaff who support their classes withvisiting academics from otherleading universities as well as guestspeakers from many areas ofbusiness. As a Business Schoolstudent, you will be part of acommunity which will encourageyou to challenge assumptions, thinkcritically and creatively. As a resultyou will receive a distinctivebusiness education that allows youto grow your individualmanagement potential and makeyou highly employable.

One year work placementThe BBA students have the optionof doing a Year in Industry, or awork placement. This takes placebetween your third and final years.Companies who have recentlyparticipated in the scheme includeBritish Energy, BP, IBM, KPMG, SunMicrosystems, Lloyds TSB andUnilever, as well as corporations inNew York, Kyoto, Dubai andBarcelona. For many of thesecompanies, this is an idealopportunity to discover new talent,or to staff one-year projects bytapping into an international pool ofdynamic students who already havea consolidated knowledge andunderstanding of current businessissues. For our students, it is thechance to put theory into practiceas well as make a valuablecontribution to an organisation.

Spend a year abroadKent Business School has long-established links with otherbusiness schools in severalEuropean countries, providingexciting exchange opportunities.All students can benefit from ourinternational focus, but if you havethe necessary language ability,there is also the chance to spenda year studying at one of ourpartner institutions in France,Germany, Italy or Spain. This givesyou greater insight into otherbusiness and social cultures.

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Business Administrationwww.kent.ac.uk/kbs/

Did you know?

We are one of the top ten

universities in the UK for

course satisfaction. In the

2007 National Student Survey,

89% of full-time students were

‘overwhelmingly satisfied’with

the quality of their courses.

Based on a scenic campus,you will also have thebenefits of a multiculturallearning environment.

Kent Business School has its ownmodern and businesslike facilitieson campus, a short walkingdistance from the popular ParkWood student village. The mainbuilding has two lecture theatres,seminar rooms and a largereception area which is often usedfor business networking events.Behind the main building is theUndergraduate Office where theSenior Tutor and the programmes’support staff are located.

Diverse environmentOur students come from a varietyof backgrounds and all of ourstudents benefit from the diversenature of the Kent Business School.There are always a number ofmature students who have workedin industry, as well as an increasingnumber of students from overseas.This mix means you not only learnfrom your lecturers but also fromthe experiences of your peers.

Sociable campusThe campus is built on 300 acresof parkland, overlooking the city ofCanterbury. Modern buildings aresurrounded by open green spaces,courtyards, gardens, ponds andwoodland. It’s self-contained andall the main facilities are withinwalking distance. These include asports centre, cinema, nightclub,restaurants, bars, medical centre

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and pharmacy, off-licence andshop, banks and cashpoints, andlaundry facilities. Also on campusare excellent academic facilitiessuch as the library and support fordeveloping your study skills.

Beautiful cityCanterbury city centre is just a20-minute walk or a short bus-ridefrom the University campus. It’sa small but beautiful city withstunning medieval buildings, livelybars, pubs, restaurants and cafés,and a wide range of shops, fromsmall independent outlets to highstreet chains.

At the heart of the city, CanterburyCathedral is also the venue for theUniversity’s degree congregations.

Superb facilitiesand location

Business Administrationwww.kent.ac.uk/kbs/

“The campus is sobeautiful – it’s stunning.It’s a fantastic place tolearn and meet people,and having all thefacilities in one locationis great. And Canterburyis a lovely city.”

Sally Golland,Business Administration graduate

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John Wybar is in his final year ofthe Business Administrationcourse. Here, he talks about hisyear in industry.

Last year I was given an excellentopportunity to take a year inindustry with the reputable firmLloyds TSB. If you think of LloydsTSB you instantly picture thenumerous branches across thecountry, and in particular personalbanking. I was pleasantly surprisedto find a massive number of otherstrings to this company’s bow,which is continually expanding.

I was posted to an area within thecorporate side, in particularbusiness recovery. Our aim wasto take on a portfolio of businesscustomers who are struggling intheir respective markets and givethem advice to try and turn theirbusiness prospects around. Thisis certainly a service I would neverhave thought a bank would beinvolved with and, as it turns out,I was actually in the leadingbusiness recovery department ofany UK bank.

I decided on a placement in LloydsTSB not only because it is highlyreputable and respected, but alsobecause I felt that it suited the skillsI had already gained on the BBAprogramme – and would helpdevelop these further.

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I have encountered so manydifferent aspects of business in thisyear that it is incredibly difficult tosummarise. But one of the thingsI enjoyed most was going tocustomer meetings and seeing theinner workings of a business facingturmoil. Another fascinating part ofthe placement was to see thenumerous functions within the bank.

Other responsibilities I undertookincluded managing customers on aday-to-day basis and ensuring theirneeds were satisfied without puttingthe bank at risk.

I have had such a variedexperience, and feel I havedeveloped immeasurably in almostevery area. My ability to readfinancial information has improved,as well as my confidence whenmeeting professionals, otheremployees and customers, bothface-to-face and on the telephone.I also think my communication skillsand ability to think under pressurehave been enhanced.

I strongly believe that theplacement year has put me in goodstead for not only my final year ofUniversity, but also my future career.I feel that I will be able to contributefar more in lectures and seminarsas I have more experiences to bringto the fore. My enhancedcommunication skills will also help

Studentprofile

Business Administrationwww.kent.ac.uk/kbs/

me put points across moreeffectively. Because I took on therole of a project manager duringmy placement, I also feel moreconfident in guiding others duringgroup tasks. The skills that I havedeveloped will stay with me for everand I will take these into any careerI pursue, not to mention the factthat a placement year looksexcellent on a CV and provides agood talking point in interviews.

This has also given me an excellentspringboard, should I choose topursue a career in Lloyds TSB,especially since I have built anumber of contacts within thebusiness. I would stronglyrecommend the scheme to allBBA students as it is a fun andinteresting way to further yourdevelopment and gain invaluableskills to take into your studies andlife in general.

Did you know?

The University has a

cosmopolitan atmosphere

with over 139 different

nationalities represented

on campus.

The Bachelor of BusinessAdministration degreegives you the academicfoundation you need for acareer in business ormanagement.

Good career prospectsKent has always enjoyed anexcellent reputation amongemployers. Our BusinessAdministration graduates find workin public and private sectormanagement and consultancy bothoverseas and in the UK.

BBA graduates from Kent havegone on to take up positions at awide range of companies andsectors, including Deloittes, KPMG,PriceWaterhouse Coopers, LloydsTSB, Sainsburys PLC, Tesco,Transport for London, Yahoo! UK,Thames Valley Police, Heineken,a wide range of media agenciesand management consultancycompanies. Other graduates begantheir own successful businessventures or start ups.

Romi Arya, now IT RegionalBusiness Partner – CustomerDevelopment, Marketing and R&Dwith Unilever Europe IT, explainshow studying at Kent kick-startedhis career.

‘I graduated in 2007 from theBusiness School at the University ofKent where I was studying BusinessAdministration with a Year inIndustry. I am now on the Unilever

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Graduate Leadership Programmewithin the IT Function, after havinga successful third year as anindustrial placement student inUnilever IT; this also set me up formy final year of studies. TheUniversity of Kent has beenhighlighted as a key university forUnilever, in particular within the ITfunction, and hence it is veryimportant to us to build and sustaina relationship.’

Excellent job prospects

Business Administrationwww.kent.ac.uk/kbs/

Did you know?

According to The Sunday

Times University Guide,

Kent is one of the top ten

universities in the country

for jobs after graduation.

Sally Golland is operationsmanager at The GluttonousGardener, an on-line andmail-order gift company. Shegained a BA in BusinessAdministration from KentBusiness School in 2005

What made you choose Kent?I loved the sound of the coursebecause it covered such a varietyof subjects. The flexibility of thecourse meant I got a roundedview of business and could thenchoose what I wanted to do.

I started looking at the computingside of things, then concentratedpurely on business. But I liked theoperations side and marketing,too, and began to focus one-commerce, bringing them alltogether. The crossover betweendifferent aspects of the coursewas very enjoyable.

What was it like joiningThe Gluttonous Gardener?When I joined, there was just me,the company owner, and anaccountant who came in once aweek. But even though it wassuch a small set-up I felt quitedaunted. I had work experiencebut it didn’t prepare me for beingplunged into on-line retailing. Youlearn on the job – I had a verysteep learning curve!

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There are six of us now – 18 atChristmas – and I’ve doubled theturnover. There wasn’t anyone tofocus on the on-line side so I hada blank canvas.

Are you able to apply what youlearned at Kent to your job?I use all of it – everything fromstrategic management tooperations to e-commerce – andI think that’s probably quite rareso early on in your career. I helpdesign the catalogues andwebsite, do the PR, make sureorders go out and generally keepthe customers happy.

Having that teaching was vital;even if you don’t get a job whereyou are involved in severalaspects of the business, you willbe able to understand what otherdepartments within yourcompany are doing. It helps youand you should gain their respect– it makes a huge difference.

What advice would you givegraduates searching for jobs?The lecturers taught us thattailoring your CV to the job you’reapplying for, highlighting relevantexperience, interests, and so on,is essential.

Also, any relevant experience youcan get gives you the edge, evenif it’s not paid. It gives yousomething more to talk about in

Graduateprofile

Business Administrationwww.kent.ac.uk/kbs/

an interview, and you build upcontacts – networking is veryimportant these days.

I’ve been lucky finding a job Ilove, but I think it’s important notto rush into the first job thatcomes along. You might not enjoyit and be stuck there for a year ortwo. So wait if you can.

Do you have happy memoriesof your time at Kent?Oh yes. It’s such an importantthree or four years and itdefinitely gave me inspiration topush things and see how far Icould go in my career. Andsocially, there’s such a lot to do. Imade a lot of friends and I don’tthink I’ll lose touch with them.

What of the future?My job’s brilliant, but a biggercompany with bigger budgetsand greater turnover would be achallenge. And I know peopledoing their Masters at Kent; thethought that you can come backis very tempting!

Good career prospects

According to employment

statistics Kent graduatesare

doing well in the changeable

job market. Six months after

graduation in July 2006

only 3.2% of the University’s

students were without a job

or study opportunity.

Not sure which programmeto choose? Here’s a guide todegrees available withinKent Business School.

Single Honours:Business AdministrationTaking a single honours degree inBusiness Administration enablesyou to keep the focus on yourchosen subject. However, you canpursue special interests within thisprogramme by choosing from theoptions offered in Stages 2 and 3.Or you may choose to slant yoursingle honours degree towardsmarketing or computing by optingfor Business Administration(Marketing) or BusinessAdministration with Computing.

Business Administration(European Management)This is available if you have anA level or AS level in German.French, Spanish or Italian can betaken from scratch if you haveanother European language GCSE.This is a four-year degree – youspend your third year studying withone of our European partneruniversities in France, Germany,Italy or Spain. Students who spendtheir third year in France acquirethe French Maîtrise qualification, aswell as the Kent BBA.

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What you can study during youryear abroad varies according to theuniversity you choose. Usually youcombine study of the language andculture of your host country with abroadening of your studies inbusiness and management.

Joint HonoursJoint honours are available with arange of other subjects (see page19). Study will be divided 50:50between your two honours subjects.For more information about yourother subject, please order therelevant subject leaflet from theInformation and Guidance Unit(see page 19).

Choosing yourdegree programme

Business Administrationwww.kent.ac.uk/kbs/

Business Administration withan Optional Deferred SubjectChoosing an Optional DeferredSubject allows you to defer yourfinal choice of programme until youarrive at Kent. You have theflexibility to change to a jointhonours programme, subject toentry requirements and timetablingconstraints.

The first year of yourdegree programmeintroduces you to conceptsand theories of thebusiness environment.

In a typical week, you spend fourhours in lectures, four hours ingroup discussion or classes, andfour hours in seminars. Participationin group work is encouraged. Youwill also have sessions in thecomputer labs to develop IT skills.Most modules involve considerableperiods of individual study usingthe resources of the library.

Most modules have an end-of-yearexamination which counts for 70%of the mark; the other 30% isderived from your coursework. MostStage 1 modules are assessed bya combination of coursework andexamination. Before proceedingto Stage 2, you must successfullycomplete Stage 1.

All single honours students takethe following core modules:• People and Organisations• Business Tools• Economics for Business or alanguage module

• Computing for Business andAccounting

• The Global BusinessEnvironment

BBA with Computing students takeat least two computing modules inStage 1 and defer Financial andManagement Accounting to thesecond year.

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BBA with Marketing students takeIntroduction to Social Psychology.

Joint honours students take some ofthe above, alongside modules fromtheir other subject.

Stage 1 modules

People and OrganisationsAn introduction to the key conceptsand theories of organisationalbehaviour and management. Itintegrates organisational theorywith practical people managementissues. You also explore how themanagement of people andorganisations are shaped by anincreasingly complex and dynamicbusiness environment, and theimplications for managerial action.

Business ToolsThis module aims to equip studentswith the key business tools neededfor the academic study of businessand business-related subjects. Itwill provide the necessary skills forsuccessful study, while building asolid foundation for those studentsintending to embark on an industrialwork placement. The module isdesigned to integrate academicstudy skills pertinent to businesswith more practical interpersonaland work-related skills. It includestechniques for effective learning,research and communication aswell as critical thinking, quantitativemethods, presentations andconceptual frameworks.

Economics for BusinessThe aim of this module is tointroduce students to economics

Studyingat Stage 1

Business AdministrationStudying at Stage 1

and the use of economics inanalysing business decisions,behaviour, problems and issues. Tothis end, the module covers the keyprinciples of economics and themain debates about economicproblems and policies pertinent tothe business environment andbusiness decision-making.

Please note that as an alternative toEconomics in Stage 1 you can takea language course in French,German, Italian or Spanish or makespace for additional computing onthe BBA with Computing degree. Ifyou choose this option you takeEconomics in the second year.

Computing for Business andAccountingThis module provides you with thetheoretical knowledge and practicalcomputing skills you need to makefull use of computers andinformation technology across othermodules. You do not need to haveany previous knowledge ofcomputers. Topics covered rangefrom operating systems tospreadsheets and databases.

The Global Business EnvironmentTo develop a sound knowledge ofthe global business environment,this module analyses specific real-world examples of multinationalenterprises and internationalorganisations such as the WorldTrade Organisation, InternationalMonetary Fund, and the WorldBank. Using analytical tools andframeworks, students understandthe complexity and diversity ofdoing business internationally.

Stages 2 and 3 representthe second and final yearsof your degree programme.

The structure of Stages 2 and 3provides a general grounding,covering all the key aspects ofmanagement. You then have theopportunity to focus on one area,such as marketing, internationalbusiness or human resourcemanagement and industrialrelations, or to spread your choicesmore widely.

Teaching is, as in Stage 1, acombination of lectures, groupdiscussion or classes, andseminars. As the degreeprogresses, you make extensiveuse of computer-based resourcesat the University and elsewhere.

Your second and final year marksare combined to determine yourfinal degree class (together withyour marks from your year abroadif applicable).

All single honours students musttake the following core modules:• Managers and Organisations(if People and Organisations wasnot taken in Stage 1)

• Economics for Business (if notalready taken)

• Financial and ManagementAccounting

• Management of HumanResources

• Marketing Analysis• Operations and ServicesManagement

• Strategic Management.

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You may also be required to takeother compulsory modules (forexample, language or computing),depending on your programme.

Students can also take some of thefollowing optional modules:• Business/Management Project• Business to Business Marketing• E-Commerce and Business• E-Marketing• Enterprise• European Business• Gender and Organisations• Industrial Relations• International Industrial Relationsand Human ResourceManagement

• International Business• International Marketing• Law of the Workplace• Marketing Communications• Marketing Research• New Enterprise Start-up• Psychology of the Workplace• The Rise of the ModernCorporation

• Techniques and Methods inManagement Science

Those taking BusinessAdministration (Marketing) musttake four modules from:• Business to Business Marketing• International Marketing• Marketing Communications• Marketing Research• E-Marketing

Joint honours students take half oftheir modules in their other subject.

Studyingat Stages 2 and 3

Business AdministrationStudying at Stage and 3

Stage 2 and 3 modules

Financial and ManagementAccountingThis module provides you with anawareness of the language ofbusiness accountancy. The work ofaccountancy permeates all aspectsof management and the accountantprovides information for bothmanagers and external parties thatis relevant to the planning andcontrolling of their operations and tothe evaluation of their performance.

Management of HumanResourcesProgressing on from the first yearmodule, People and Organisations,this looks at people managementpolicies at the organisational level,providing a deeper understandingof the relationships between theenvironmental context, peoplemanagement and organisationalperformance. Themes includemanaging people in a competitivebusiness environment (humanresources management), tradeunions and industrial relations.

Marketing AnalysisThis module is structured aroundthe external and internal aspectsof market and firm, as follows:• The Market: understanding themarketing environment; targetmarketing; understandingcustomers’ and buyers’ behaviour.

• The Firm: marketing strategy andplanning; marketing research;the marketing mix; new productdevelopment; marketingcommunications and channels.

Operations and ServicesManagementThis module helps you understandoperations management and theactivities of operations managers,and to appreciate how theoperation’s function contributes tothe organisation’s competitivenessor strategic direction. You also lookat the main issues surrounding thedesign of products, services andprocesses, develop teamworkingskills and learn to present anddebate an argument.

Strategic ManagementProviding an understanding ofstrategic processes in organisations,this module is taught in three parts,covering an introduction to strategicbehaviour, structures and systems,and strategic interaction. Casestudies are used to explore therelationship between theory andpractice in an organisation and howthis can affect the strategy of a firm.

Business/Management ProjectCovering a topic of particularinterest to you, projects can bebased on work for an external clientand/or involve collecting data andassessing the evidence for a casestudy or other applied managementresearch. Or they can be built onthorough library-based research.

Business to Business MarketingThis module will enable students tounderstand the distinctiveness ofmarketing to businesses and/ororganisations as compared toconsumer markets, to have theability to analyse and respond tomanagerial problems in managing

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business markets. It combineslectures on the theories and practiceof B2B marketing, seminars, andgroup discussions on solvingpractical problems.

E-Commerce and BusinessIn this rapidly changing field, themodule content will reflect currenttrends. Topics may include enablingtechnologies for e-commerce – theinternet, the web, databases anddata warehouses, website designand management – as well as aconsideration of globalisation andorganisational issues.

E-MarketingThe aim of the module is to enableyou to gain an understanding of thee-marketing environment and howthe Internet and other technologiessupport marketing. Areas coveredinclude customers in an internet age– knowing, reaching and retainingcustomers; Internet marketingstrategy; data protection and legalissues. The module will equip you towork in organisations that arelooking to develop marketinginitiatives using new technologies.

EnterpriseSmall businesses make up a verysignificant part of the UK economy.This module examines the role ofenterprise in the economy,particularly in relation to smallbusinesses. You consider issues ofbusiness start-up, survival andgrowth strategies, government policyand intervention. You also look atindividual entrepreneurs and howtheir businesses have developed.

Business AdministrationStudying at Stage 2 and 3

European BusinessGlobalisation and Europeaneconomic integration both havesignificant effects upon the businessenvironment. In this module you gainan understanding of the impact ofEU policies on European businessand discover the practicalities ofdoing business within the 'new'Europe. You also analyse differentEuropean business cultures andmanagement styles; specifically themanaging of cultural diversity withina European business environment.

Gender and OrganisationsThis module aims to provide acritical insight into the impact ofgender on individuals’ experience ofwork and organisations. It also seeksto show how gender influences theway management is practiced andthe shape that organisations take. Itwill cover feminist perspectives usedwidely within the study of genderand organisations and highlight howeach perspective conceptualises theissue of gender differently, presentsa distinct account of genderinequality and proposes different“solutions” to the “problem ofgender” in organisations.

Industrial RelationsThe module looks at industrialrelations within the broad context ofindustrial society, paying particularattention to the British experience.The focus is on the economic,social, legal, historical and politicalfactors that influence individual andcollective attitudes and behaviour inindustrial relations.

Continued overleaf

International Industrial Relationsand Human Resource ManagementAn introduction to comparativeaspects of industrial relations andhuman resource management. Itfocuses on Germany, Sweden,France, Italy and the USA. Themodule examines a range of areasfrom management strategies and theeffectiveness of trade unions to theEU and the social chapter.

International BusinessThe internationalisation ofcommerce and world capitalmarkets is the backdrop to thismodule, examining the determinantsof national competitive advantage,and the role of government andtrade regulations in internationalbusiness. It covers the marketing,production, human resourcemanagement, political riskmanagement and financialimplications, and the development ofglobal strategic planning. It alsoexamines the role of pressuregroups concerned with theenvironmental and social impact ofinternational business.

International MarketingAssessed by a project, this modulewill enable you to identify andevaluate international marketopportunities and design anappropriate marketing plan, and tounderstand the role of internationalmarketing in organisations.

Law of the WorkplaceThis module combines analysis andpractical skills with a contextualunderstanding of labour law, bothpolitically and socially. You study

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various legal aspects of the modernemployment relationship, includingcontract of employment, statutoryemployment protection provisions,race and sex discriminationlegislation and provisions forreconciling work and family life. Youalso explore aspects of collectivelabour law including the role andstatus of trade unions, the legalregulation of collective bargainingand regulation of industrial conflict.

Marketing CommunicationsThis module, assessed by a project,helps develop an understandingof marketing communications. Amarketing communications planenables you to identify and quantifytarget audiences, design anintegrated message strategy and anadvertisement, and integratedifferent marketing communicationstools and media to deliver themessage to the target audience.

Marketing ResearchThis module, assessed by a project,aims to help you develop anunderstanding of the role of marketresearch, its connection to marketingdecision-making and how to use anumber of market research tools.

New Enterprise Start-upIn this module you discover whyfirms go bust – the economic,financial and operational reasons.You cover the planning necessary tostart up a successful business,including budgetary planning andcontrol, cash-flow and workingcapital, marketing processes, legalissues, customer care and qualitystandards for business and planning

Business AdministrationStudying at Stage 2 and 3

and employing staff. On completionof the course you produce a draftbusiness plan.

Psychology of the WorkplaceAn overview of what workpsychology is and its relevance andusefulness in improving ourunderstanding and management ofpeople at work. You discover thebest ways to motivate, assess, train,and lead people in the workplace.

The Rise of the ModernCorporationThis module deals with Britishbusiness history, mainly in the 20thcentury. The central concern is withthe growth of large companies, andwith the implications of theirevolution from individual or familycontrol to complex managerialhierarchies. These developments arerelated to wider processes ofeconomic and social change, fromconditions of near laissez-faire tomodern circumstances in whichbusiness is a major interest groupinfluencing public policy, includingthe regulation of mergers andmonopolies.

Techniques and Methods inManagement ScienceThe purpose of this module is togive students an appreciation of thequantitative and other analytictechniques valuable to management.The syllabus will include most of thefollowing: PERT/CPM projectmanagement; forecasting; decisionanalysis introduction to stock control;linear programming; transportationmethod; assignment method; qualitycontrol and more.

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As part of your degreeprogramme, it is possibleto go on a year’s businessplacement, which is takenbetween Stages 2 and 3.Our students have hadplacements with manymajor companies both inthe UK and overseas.

Study and career benefitsEmployers are very keen to employgraduates who already have workexperience, so this year can greatlyenhance your job prospects byproviding you with real commercialexperience. It also allows you toevaluate a particular career path,and gain knowledge of the workingenvironment. If your placement is asuccess, you may even be offereda job with the firm after graduation.

The skills and knowledge youacquire will also help you in yourfinal year at University, and aplacement year can also act as aspringboard for securing goodopportunities on graduation.

Finding a placementThe department providesinformation and support in findingplacements, visits you twice duringyour placement year and provideson-line support at other times. Onyour return to the University of Kent,you provide a reflective report onyour placement.

There are frequent visits to theUniversity of Kent by companieswho present their placementopportunities and also interviewcandidates.

Salary and benefitsStudents usually work on placementfor the entire calendar year. Salaryand holiday entitlements varyaccording to the employer you workfor. However, many students findthat they earn enough to be able tosave some of their income, and thisoften helps them in their final yearof studying at Kent.

Business AdministrationYear in Industry

Monitoring your progressThe Business School maintainsclose contact with you during youryear away and you may beexpected to return to the School fora day at some point during the year.

The work placement year isassessed by a combination ofemployer feedback and academicevaluation. It contributes over 10%to the overall degree mark.

Year in Industry

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More informationIf you would like more informationon Kent’s courses, facilities orservices, or would like to orderanother subject leaflet, pleasecontact our Information andGuidance Unit.

Tel: 01227 827272Freephone (UK only):0800 975 3777Email: information@kent.ac.uk

Visiting our campusand applying to Kent

Business Administrationwww.kent.ac.uk/kbs/

Come along for anOpen Day or a UCASVisit Day and see foryourself what it is liketo be a student at Kent.

Open DaysCanterbury Open Days are heldin July and October for potentialstudents – and their family andfriends – to have a look round thecampus. The day includes a widerange of subject displays,demonstrations and informallectures and seminars, and thechance to tour the campus withcurrent students to view studentaccommodation and facilities.For more information, seewww.kent.ac.uk/opendays/

UCAS Visit DaysOur UCAS Visit Days are heldbetween January and April eachyear. Visit Days include a tour of thedepartment and the campus, atalk on the business programmesand the admissions process.During the day you have thechance to talk to current studentsand academic staff in your chosensubject, and discuss any queriesyou may have about the course.For more information seewww.kent.ac.uk/visitdays/

Terms and conditions The University reserves the right to make variations to the content and delivery of courses and other services, or todiscontinue courses and other services, if such action is reasonably considered to be necessary. If the University discontinues any course itwill endeavour to provide a suitable alternative. To register for a programme of study, all students must agree to abide by the UniversityRegulations (available online at www.kent.ac.uk/regulations/ or from the Information and Guidance Unit).Data protection For administrative, academic and health and safety reasons, the University needs to process information about its students.Full registration as a student of the University is subject to your consent to process such information.

You can also write to us at:Information and Guidance Unit,The Registry, University of Kent,Canterbury, Kent CT2 7NZ

For more information about KentBusiness School, please seewww.kent.ac.uk/kbs/

If you are not sure whether theBBA is the right programme for youand would like personal advice, youmay email the Business School andrequest a one-to-one talk with theHead of Recruitment, Mr. SteveRobinson, at kbsinfo@kent

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Business Administrationwww.kent.ac.uk/kbs/

LocationCanterbury

AwardBBA (Hons)

Degree programmesSingle honours• Business Administration (N222)• Business Administration(Marketing) (N225)

• Business Administration(Marketing) with a Year inindustry (N225)

• Business Administration with aYear in Industry (N224)

• Business Administration with anOptional Deferred Subject(N226)

• Business Administration withComputing (N1G9)

• Business Administration withComputing with a Year inIndustry (N1GX)

European programme• Business Administration(European Management)(N223)

Joint HonoursBusiness Administration and...• Accounting & Finance (NN42)• Computing (GNL2)• Economics (LN11)• English (NQ23)• French (NR21)• German (NR22)• Hispanic Studies (NR24)• Italian (NR23)• Law (MN12)• Management Science (N250)

• Management Science with aYear in Industry (N201)

• Philosophy (VN52)• Politics (LN22)

Programme typeFull-time and part-time

Offer levelsA/AS level 300 points (21 units)including either BC at A level orBC in 12 unit VCE A level(AGNVQ), IB 33 points (15 atHigher)

Required subjectsGCSE Maths level grade CBusiness Administration(European Management): A levellanguage grade C for Germanoption, GCSE modern languageGrade C for French/Italian/Spanish options

Required subjects (joint honours)For details of any requiredsubjects for your joint honourssubject, see the leaflet for thatsubject, or visit www.kent.ac.uk/studying/undergrad/

Year AbroadStudents on a four-year Europeanprogramme spend their third yearstudying with one of our Europeanpartner universities. These are:• France (Université Jean MoulinLyon 3, with the opportunity togain the French Maîtrise)

• Germany (Philipps UniversitätMarburg)

• Italy (LIUC Castellanza)• Spain (Universidad de Oviedo).

Year in industryAvailable on all BusinessAdministration degrees exceptBusiness Administration(European Management) (N223)

Departmental scholarshipsFor one full-time student, adepartmental scholarship couldbe worth an extra £1,000 a year.For full details, go towww.kent.ac.uk/studying/funding/scholarships/

Application facts

University of KentThe Registry, Canterbury,Kent CT2 7NZT +44 (0)1227 764000E recruitment@kent.ac.uk

www.kent.ac.uk

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