business agility using corticon brms
TRANSCRIPT
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*Content sourced from Progress Software Corporation
CORTICON Business Rule Management System
Agenda
1. Introduction to Business Rules Management What is Business Rule Management?
Traditional vs Modern Approach
BRMS CAN DOs and CANNOT DOs
2. Corticon BRMS Model Driven Development
Guaranteed Rules Integrity
DeTi Engine Advantage
3. Corticon Demonstration Sky Diver
Retail
4. Corticon Use Cases
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What is Business Rules Management?
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Software to help make
the Right Decision at the Right Time
with Business Agility
Should we pay this claim?
What discount to
provide?
What route a
ship/truck to take?
What should be
order priority?
What is Business Rules Management?
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Decisions are governed by business rules
DECISIONShould we pay
this claim?
RULEReject claims with
invalid billing codes
BRMS – Business Rules Management Systems (a.k.a. rule engines) externalize decision logic from applications and represent as business rules
Rule
Rule
Rule
Rule
Rule
Mission Critical Application
BRMS
Traditional Vs Modern Approach
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Business Process
Management
Business Rules
Management
Mission Critical Application
Traditional ApproachModern Approach
Business Rule Intensive Applications and Situations
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Credit and Loan Approvals
Underwriting
Eligibility Determination
Compliance and Reporting
Account Setup and Validation
Applying for products
Dynamic Pricing and Bundling
Cross-sell and Up-sell
Product Recommendation
Lead Generation Routing
Customer Insight and Loyalty Programs
Some BRMS Uses
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Traditional Vs BRMS Change Cycle
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BRMS Includes
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Repository - allowing decision logic to be externalized from core application code
Tools - allowing both technical developers and business experts to define and manage decision logic
Runtime Environment-allowing applications to invoke decision logic managed within the BRMS and execute it using a business rules engine
BRMS CANs and CANNOTs
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CANs
Reduce reliance on IT
Reduce time to market
Increase control over decision logic
Increase precision in expressing decision logic
Increase decision automation
CANNOTs
Not an ERP software
Not an Insurance or healthcare or banking application
Not a transaction processing system
Replace your mission critical application
Agenda
1. Introduction to Business Rules Management What is Business Rule Management?
Traditional Vs Modern Approach
BRMS CAN DOs and CANNOT DOs
2. Corticon BRMS Model Driven Development
Guaranteed Rules Integrity
DeTi Engine Advantage
3. Corticon Demonstration Sky Diver
Retail
4. Corticon Use Cases
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Corticon BRMS
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Corticon is a Business Rule Management System thatis designed to automate decision managementthrough use of a patented rules engine that does notrequire coding.
What The Analyst Are Saying?
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Corticon positioned as Leading Innovator
in Gartner Magic Quadrant.
Model-Driven Rules Development
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Guaranteed Rules Integrity
• Debugging rules is a major issue with traditional rule development
• Corticon identifies logical errors during requirements specification
Most ErrorsIntroduced
Most ErrorsDetected
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Most Errors
Detected by
Corticon
Corticon Difference – Engine Performance
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1. Traditional pattern matching algorithm is Rete Scales well with increasing number of rules
Degrades exponentially with increasing complexity of data – the “Rete Wall”
2. Corticon’s patented DeTI (Design Time) algorithm
Scales linearly with number of rules and complexity of data
Business Value
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Business Benefits:
Reduced Time to Market Increased Rule Integrity Increased Agility
IT Benefits:
Separate Decisions from Processes – Reduce Development/Change Cycle Easy to use, deploy and manage Reduced Logical Defects/Bugs Improved productivity
Mitigate Risk Optimize Operations Increased Scalability
Agenda
1. Introduction to Business Rules Management What is Business Rule Management?
Traditional Vs Modern Approach
BRMS CAN DOs and CANNOT DOs
2. Corticon BRMS Model Driven Development
Guaranteed Rules Integrity
DeTi Engine Advantage
3. Corticon Demonstration Sky Diver
Retail
4. Corticon Use Cases
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Corticon Studio Demonstration
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1. Identify the Business Decision
Ask: What decision is being made?
2. Identify the Business RulesAsk: How do you make the decision?
3. Model the Business RulesUse: Corticon Studio
What is the
applicant’s risk
profile?
ValidateInformation
DetermineRisk Profile
CalculatePremium
Route for Approval
New Life Insurance applicant
SAMPLE RULES
Applicants who skydive have a High Risk rating
Applicants under 35 have a Low Risk rating
Business Requirement
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Skydivers Risk Rating:
Business Rule Output
Applicant who Skydive
High Risk Rating
Applicant under 35 Low Risk Rating
Agenda
1. Introduction to Business Rules Management What is Business Rule Management?
Traditional Vs Modern Approach
BRMS CAN DOs and CANNOT DOs
2. Corticon BRMS Model Driven Development
Guaranteed Rules Integrity
DeTi Engine Advantage
3. Corticon Demonstration Sky Diver
Retail
4. Corticon Use Cases
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22© Copyright 2015 JKT Ltd. All Rights Reserved.
Progress Corticon: 500+ Customers Globally
INSURANCEFINANCIALSERVICES
FEDERALGOVERNMENT
HEALTH &HUMAN SERVICES
eCOMMERCE & Retail
State Department
DIA
OPM
FBI
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Progress Customers
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Customer Success Stories
CHALLENGE:
eBay rapidly evaluates 150 –200 million transactions per day, with thousands of business rules for each transaction. These rules relate to numerous complex variables, including: product category, seller reputation, geographical location of both seller and buyer, regional legal regulations, transaction amounts and currencies
SOLUTION:
Use Progress Corticon BRMS to determine whether to hold escrow from sellers, and when to release funds
BENEFIT:
40M+ automated decisions per day
Ability to change rules that drive automated decisions in minutes
More trusted marketplace drives top line
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Current Case Study – Ecommerce Vendor ‘Q’
Challenge :
- 10 levels of commission / remuneration scheme
- Increased number of members / products result in computation of payment in almost 30 hours
- Product cataloguing is also fast becoming a nightmare
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Current Case Study – Insurance Broker ‘T’
Challenge :
-Modifying policies -Latency-Costly-Frustrating!!
-Rely on programmers / coders.
