Bottom LineHow Design Affects The

What moves the needle?Q

Is the voiceless story teller of your brand

Design

Expectation

Reality

Tells a story about who you areEnvironment

Can describe value at a glance

Design

Useless

Useful

Says “I don’t care”Crap Design

Consumers82%

will not come backif the experience sucks

It’s very hard to control your Bad Newscustomer’s experiences

Design is in your controlGood News

QWhat are you designing?

Think of your websiteExperience

as if it’s physical and emotional

is an experienceBrandand it can’t be done in reverse

is what’s said about youBrand

after you leave the room

transfer messaging Stories

and a sense of what you’re worth

Real valuein a company isn’t the codeit’s the community

are how your customersWebsites and Apps

will experience your company

QWhat is good design?

Visitors86%

never get beyondyour home page

Simple

Good Designis about less, not more

to create confusion and distrust59 Links

11Links

QWhy does design matter?

Design / UX

Marketing

CustomerSupport

What impacts growth?

Design / UX

Marketing

CustomerSupport

Design / UX

Marketing

CustomerSupport

Advertising is the price you pay for boring

is the price you pay forAdvertisingbeing boring

reduces acquisition costsGreat Designand increase LTV

QWhat can you do today?

Build FlowNot just more pages

That doesn’t add valueRemove Everything

Focus on that one big thing

Who, what and why?Clear Messaging

Same as legal, medicalExpert Adviceand accounting etc.

@freshtilledsoilThank You!richard@freshtilledsoil.com