business breakfast sustainability presentation full version no hyperlinks

15/10/2010 1

Definitions and explanations

Background and History

Influences…

Application and examples

15/10/2010 VPB435 Apply the concepts of sustainability to a major challenge © GippsTAFE 2010

Historical developmentKey word associations

(Australian) National Strategy for Ecologically Sustainable Development 1992

GDP no longer a viable measure of human progress

In 1987 the Prime Minister of Norway, Gro Harlem Brundtland, launched the book Our Common Future that effectively reinvigorated the modern era of sustainability.

Prime Minister Brundtland chaired the United Nations World Commission on Environment and Development (the Brundtland Commission).

http://www.thwink.org/sustain/deadlock/E1_OurCommonFutureCover.gif


Key word associations:

Local governanceNational government

International treaties

Global corporations

Non government organisations

Community groupsHouseholds

Measuring Australia’s Progress 2002

What are the key components of an indicator?

2002 Australian Bureau of Statistics issues Measuring Australia’s Progress (ABS 2002).

Publication uses sustainability indicators as a reporting measure.

http://www.abs.gov.au/

15/10/2010 VPB436 Develop and implement a program to support behavioural change and sustainability 4

Definitions and guidelinesKey word associations:

Sustainable

To be sustainable simply means to enable things to continue to achieve a form of existence which can be maintained indefinitely.

Derives from the Latin word susinere denoting a sense of support in both physical and emotional terms.

Adjective used to qualify, clarify or add meaning to nouns and other phrases.

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Key word associations

Agenda 21 Outcome of the 1992 Rio Earth Summit on the Environment and Sustainable Development

World Health Organisation

Visit:http://www.dec.wa.gov.au

The capacity of human systems to provide for the full range of human concerns in the long term.

Referring to the long term survival of our species and the quality of our lives.

Stops the promotion of unmaintainable practices


Key word associations

You Tube – The Bill- Shortfilm Germanwatch

Wales Institute for Sustainable Education. Located at…

http://www2.cat.org.uk/wise/

Visit http://www.cat.org.uk/

“Consequently, when we use the term sustainable we rarely use it in isolation, but instead we add it to words like agriculture, economy, environment and of course society”

Mark Whitehead 2007


Further Reading…Books…

Mark Whitehead. 2007. Spaces of sustainability: geographical perspectives on the sustainable society. Routledge.

Auden Schendler. 2009. Getting Green Done. PublicAffairs.

In Search of Sustainability. Ed. Goldie, Douglas, Furnass. 2005. CSIRO PUBLISHING.


VPB436… Develop and implement a program to support behavioural change and sustainable practicesKey word associations:

Learning pathways

Behaviour identification

Sustainable practice identification

Without the implementation of behaviour change, sustainable practices are difficult to implement.

Why?

Identification of the sustainable practice.

Identification of the associated behaviour.



Fostering social marketing

Interdependent interactions

Complexity of human behaviour

Behaviour is related to independent and interdependent interactions between person, people, environment and time.

Definitions and Viewpoints


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Factors influencing behaviour…

Comprehension

Cognitive processing

Listening

Timeframe

Information quality

What are the factors that influence behaviour?

Ways of understanding…

Common sense Experience Intuition Science Tradition Authority Values




Factors influencing behaviour…

Systems perspective

Conflict perspective

Rational choice perspective

Reciprocal interactions of persons operating within linked social systems.

Conflict, inequality, dominance and oppression in social life

Self-interest and rational choices regarding effective ways to accomplish goals

Definitions and Responses



Development perspective

Social behaviour perspective

Humanistic perspective

Development of human behaviour throughout life.

Social behaviour learned as individuals interact with their environments.

Individual inherent value, freedom of action and search for meaning.



Definitions and ResponsesKey word associations:

http://architectures.danlockton.co.uk/design-for-sustainable-behaviour/

Is behaviour applicable to individuals, groups or organisations?

“By applying techniques from a variety of fields, it’s possible to design systems which help users to reduce the environmental impact of using them: effectively, making users more efficient by designing for behaviour change. This project aims to develop and test a method for assisting designers to create behaviour-changing products and services in this area, and then run user trials with prototypes, to determine which approaches are actually most effective at changing users’ behaviour, and reducing energy or other resource use.”



Learning pathways


Sustainable practice definition

Is it an assumption that…People react in standard and rational ways to new information they receive?

How do people react to change?

How would you react to change?

Behaviour assumptions



Problems associated with assuming that people react in standard and rational ways to new information they receive.

Behaviour change programs

Source: Parnell & Benton. Facilitating Behaviour Change. 1999.

Assumes behaviour change only has to happen once.

People do not just change once, they often move back and forward between behaviours in response to many influences.

Assumes people change at the same time.

Not everyone is ready to change at the same time a program intervenes in their lives.

Behaviour assumptions


VPB436 Develop and implement a program to support behavioural change and sustainability


15/10/2010 17


Learning pathways




Can leave people uncertain about how to change and maintain their behaviour, or how to encourage change in others.

Attention is not focused on the interaction between individuals and programs.

People who do not respond ‘adequately’ are not taken into account within the program.




Learning pathways




Behaviour change is a process that takes place over time. It is never straight forward, nor is it a single event.

People go through stages before final changes are made, and many things happen after they start to make changes.




Stages of change model


Pre-contemplation stage…

In the beginning, a person might not realise that change is possible, desirable, or relevant to them.

The person has not begun to contemplate change or the need for change.

Stages of behaviour change



Learning pathways




Contemplation stage…

Later, something happens to prompt the person to start thinking about change.

Perhaps hearing that someone else has made changes? Maybe something else has changed, resulting in the need for further change?.

The person has started the process of contemplating change..




Learning pathways




Preparation for change…

The person prepares to undertake the change.

This will require gathering information about the change, finding out how to achieve the change, learning what skills are necessary and deciding when the change will take place.

It may include talking with others to assess how they feel about the likely change.




Learning pathways




Preparation for change…

There might be intense feelings associated with the change, and the person might need time to reflect on those feelings.

The person may consider what impact the change might have and who will be affected.

The preparation stage may occur quickly and easily or it may take some time.




Learning pathways




Action stage…

Eventually, the person will change their behaviour.

The person is acting on previous decisions, experience information, new skills and motivations for making the change.

A new behaviour has been adopted!..




Learning pathways




Maintenance stage…

Once a new behaviour has been adopted, practice is required for the behaviour to be consistently maintained.

Maintenance occurs when the behaviour has been incorporated into the rest of the person’s life.




Learning pathways




Maintenance stage…

It becomes just one of a whole range of behaviours the person undertakes.

Once behaviour is familiar, and occurs without requiring active thinking, it can be said that the behaviour has been maintained.



Trying to develop plans for a sustainable business practice focusing on a long-term outlook towards the economic, environmental, cultural and social

impacts of your business.

Sustainability Victoria Act 2005.

Access ‘Revit:Stakeholder engagement- a toolkit’ and use as a resource guide.

The sustainable business community is continually striving towards enhanced corporate, ecological, cultural and social responsibility.

Access and look at Sustainability Victoria’s 6 Goal Business Plan.

‘Stakeholder’ is a generic reference to a person, group, organisation or institution.

A sustainable idea will always face pressures, from, if nothing else, time alone acting as a pressure. The question is can the idea be maintained?

http://edgewatertech.wordpress.com/2009/01/

Access ‘Sustainable development and business success: Reaching beyond the rhetoric to superior performance’ and use as a resource guide.

Is industry specific, however, some great tips can be found at http://www.rfsustainablecities.eu/rubrique.php3?id_rubrique=96 by using retrospective skills, i.e. how have, why did they.

Read http://www.abfoundation.com.au/news/media_releases/4

Read http://www.abfoundation.com.au/research_knowledge/research/53

For an excellent guideline on sustainability and businesses.

Visiting this site is a must do activity.http://www.environment.gov.au/water/policy-

programs/weo/best-practice.html

Visit http://www.globalreporting.org/Home

http://www.musgrave.ie/sustainability/about_report.html

What is meant by the term;

“Consumer Society”?

When did we become one?

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How does consumerism-manufacturing contribute to global pollution?

Define a few key environmental impacts relating to production and consumption.

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What is an environmentally preferred business practice?

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What sort of social effects are derived from production and consumption?

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What type of inter-generational factors will influence the development of production and consumption?

http://www.greenbiz.com/news/2008/12/17/are-you-analyzing-how-you-impact-ecosystems

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Visit: http://www.chronicpoverty.org/pu

blications/search/simple/doctype/15

Where are the future production models and changes going to occur?

Sustainable production is context dependent. It is defined and interpreted by different societies in line with…

Economic trends, such as those related to growth and to market and pricing mechanisms, that may change ecological balances, social cohesion and determinants of economic welfare.

Socio-cultural trends changing the requirements for human satisfaction, including new lifestyles or society’s ecological concerns.

http://www.cals.uidaho.edu/igert2/images/palouse_farming2.jpg

Political trends and priorities modifying the regulatory process that deal with management of the environment, the economy and society.

Ecological conditions & Environmental limits

Our knowledge of those circumstances and limits;

International issues including the economic and physical transfer of materials, energy and products across boundaries & resources

http://images.wool.com/pub/pastures_aust_map.jpg

Visit:

http://www.ecotec.com/publications.html

http://www.product-life.org/

http://www.product-life.org/en/major-publications/the-product-life-factor

http://www.businessinsociety.eu/month/2009/10

http://www.cdn-inc.com/sustain-approach.html

A number of characteristics must be satisfied in order to ensure that production processes and the use of products and materials operate within environmental limits.

The sustainable use of renewable resources and renewable energy.

The management of non-renewable resources, for example in closed material loop systems.

The use of non-renewable energy in ways that maintain the integrity of natural cycles, such as the carbon cycle;http://per.mojofiti.com/wp-content/uploads/2010/01/img07.jpg

The maintenance or restoration of ecological and environmental systems that provide environmental sinks for wastes and pollution arising from production, products and materials in use and waste.

The minimisation of transportation needs.

These systems should: Operate in a competitive market

framework; Provide for social cohesion and quality

of life, implying a satisfaction of human needs.

extended to all members of the population.

Visit:

http://www.re-f-use.com/

http://www.core77.com/blog/events/150_examples_of_sustainability_3072.asp

The use of goods and services that respond to basic needs.

Provides a better quality of life while minimising the use of natural resources, toxic material and emissions of waste and pollutants.

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What does a ‘product carbon footprint’ mean?

What is an ecological footprint?

What is eco-design?

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The term ‘product carbon footprint’ refers to theGHG emissions of a product across its life cycle, from raw materials through production (or service provision), distribution, consumer use and disposal/recycling.

It includes the greenhouse gases carbon dioxide (CO2), methane (CH4) and nitrous oxide (N2O), together with families of gases including hydrofluorocarbons (HFCs) and perfluorocarbons (PFCs)

http://www.bkc.co.nz/Portals/0/images/greenhouse%20gases.jpg

http://www.bsigroup.com/Standards-and-Publications/How-we-can-help-you/Professional-Standards-Service/PAS-2050

http://www.ubergizmo.com/photos/2008/5/eco-design-jacket.jpg

http://www.inhabitat.com/wp-content/uploads/100redesigntitle.jpghttp://i.treehugger.com/images/2007/5/24/one-bike.jpg

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Eco design Design which is meant to

address all environmental impacts of a product throughout it’s complete lifecycle, while also aiming to enhance function, quality and appearance.

http://anordinarymom.files.wordpress.com/2009/02/metamorphosis-of-monarch-butterfly.jpg

http://www.ecobox.me/images/life-cycle.jpg

http://www.grcblog.com/wp-content/uploads/2009/04/graphic2.jpg http://www.scienceinthebox.com/en_UK/sustainability/pic/lca.gif

http://www.lcacalculator.com/

What are the key characteristics of Life Cycle Assessment?

What are the limitations of LCA?

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Attributional LCA

describes the pollution and resource flows within a chosen system attributed to the delivery of a specified amount of the functional unit.

Aims at describing the environmental properties of a life cycle and its subsystems.

Consequential LCA

estimates how pollution and resource flows within a system change in response to a change in output of the functional unit.

Aims at describing the effects of changes within the life cycle.

Describes the principles and framework for life cycle assessment.

Defines the goal and scope of the LCA.

In ISO 14040 LCA is defined as the "compilation and evaluation of the inputs, outputs and potential environmental impacts of a product system throughout its life cycle”.

When associated with providing a Product Carbon Footprint, only products which use the same LCA methodology can be compared.

Huge variability in omitting/including impact categories.

http://hoklife.com/wp-content/uploads/lifecycle_building_submittal_21.jpg

Time consuming.

Costly.

Not uniform in application or interpretation.

Used to mis-direct or “Greenwash” a business process.

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International Journal of Life Cycle Assessment (IJLCA).

Journal of Cleaner Production (JCP).

Journal of Industrial Ecology (JIE).

Environmental Science and Technology (ES&T).

http://environment.research.yale.edu/documents/images/h-n/JIE-Nanomaterials.gif

Books…

Seeking sustainability in an age of complexity. 2007Author: Graham HarrisPub: Cambridge

Further Reading…


Further Reading…Books…

Social Learning towards a sustainable world. 2007Ed. Arjen E.J. Wals


business breakfast sustainability presentation full version no hyperlinks

Technology

concepts of sustainability

sustainability indicators

spaces of sustainability

search of sustainability

key word associationsbook

form of key word associations

behavioural change

key components