B&Q – What We Are

Established over 40 years ago & leads the home improvement market in the UK & Ireland350 DIY storesOver 30,000 employees in the UK & Ireland

– Over 1,000 at B&Q House in Chandlers Ford – Many part time colleagues, many over 60

Part of the Kingfisher Group along with:– Castorama (France, Poland, Russia)– Brico Depot (France, Spain)– Screwfix (UK)– Koctas (Turkey)– B&Q China

A brief history of social responsibility at B&Q part 1

1989: B&Q Macclesfield opens, staffed entirely by over 50s1991: first timber policy published1991: QUEST commences1993: founding partner of Forest Stewardship Council1998: B&Q pushes industry to adopt VOC labelling1999: Centralalised recycling begins2001: Organic garden chemicals launched2007: One Planet Home begins with sustainability charity Bioregional

– 10 plans put in place, cutting across all areas of the business– Step change to helping customers to engage with sustainability– Regular independent tracking of how we are doing vs objectives

A brief history of social responsibility at B&Q part 2

2008: Patio Heaters and 100% peat bales discontinued2011: 67 homes in Sutton eco retrofitted for PAYS2011: 100% compliance with timber policy2011: Biogas truck trial – powered by methane from landfill2011: Swindon Distribution Centre opens2011: Eco retrofit comBy 2012, we had

– Reduced our carbon emmissions by 29% in absolute terms compared to 2006– Reduced our carbon emmissions from transport by 28% in absolute terms

compared to 2006– Reduced waste to landfill by 86% with a 76% recycling rate– Trained over 11,000 colleagues in One Planet Home with 192 completing City &

Guilds eco sales qualification

By 2050, 85% of the homes we will be living in have already been built

We have the oldest housing stock in the developed world: 1 in 5 were built before 1918 source: BRE

35% of homes with a loft still don’t have loft insulation source: DECC

32% of homes with cavity walls still don’t have cavity wall

insulation source: DECC

98% of homes with solid walls don’t have wall insulation source: DECC

UK Energy prices on the rise in real terms:UK households' gas bills have gone up by 27% & electricity bills by 13% between 2007 & 2011UK households' gas bills have gone up by 6.7% & electricity bills by 6.3% between 2010 & 2011

Flooding & Water

Homes at risk from flooding as weather patterns changeOne in six homes in England is at risk of flooding.Over 2.4 million properties at risk of flooding from rivers or the sea in England, of which nearly half a million are at significant risk.One million of these are also vulnerable to surface water flooding with a further 2.8 million properties susceptible to surface water flooding alone.

Source: Environment Agency

40% of British homes are now on water meters, with some water companies making them compulsory.

Lifestyle Trends

Homes are getting smallerWhere do we store waste ready for recycling?Where do we keep increasing amounts of stuff?Return of the extended family – as well as rise of single person households

Gadgets & technology on the rise

24% of us already grow some of our own food Which 2011

Nature:– RSPB: over 1 million members and over ½ million people participate in annual Big

Garden Birdwatch survey– Countryfile: average 5.5M viewers per week

What we're doing at the moment

Launched Energy Shops in 5 stores– New products and services that deliver major energy saving to

customers' homes

Fitting LED lighting systems to all stores

StartPrince of Wales’ charities’ initiative to encourage positive thinking about sustainabilityPresence at festivals & shows talking to customers – and prospective customers – about sustainability

Circular Economy:– Youth Board– Revisiting our business proposition

Why engaging our colleagues matters

Generating sales in an area our customers find important but confusing

– 30,000 sales generators, 30,000 customers, 30,000 advocates– Feedback from customers via colleagues is essential – especially for innovative

products

Performance– New initiatives only succeed if colleagues get behind them– New behaviours like turning off lights and avoiding waste need people to engage

Retention & Recruitment– Pride in B&Q ensures we keep & develop good people– Graduate recruitment – sustainability matters

2010: Driving Advocacy

CERT enabled us to offer to all colleagues:– Penny a roll loft insulation– Free electricity saving packs

Online launch of www.oneplanethome.com :– Submit your Eco Ideas & win prizes– Nominate a colleague as an Eco Hero

Media plan tailored to colleagues:– Website could be accessed from work, from home – or from

smartphone– Backed up with comms in staff magazine & posters in

canteen

6,000 active participants

4.54 Gallup Score

2011:Continuing to Develop

Website re-launched– Register & get free access to Kew Gardens– 250 won tickets to afternoon tea event at

Clarence House for Start– 3 prizes of £1,000 to spend at Center Parcs– Eco Ideas & Eco Heroes – repeated– Photography Competition

Less successful:– No offline promotion due to reduction in paper

communications– Kew not as accessible a draw as penny a roll

insulation!

1,500 active participants4.38 Gallup Score

2011: B&Q House Opens

2012: Back to Paper

One Planet Home Times – 16 page newspaper– Launched November 2011 at event at NEC– Given out to store managers– Sent to store HR contacts to place in the canteen– Desk dropped at B&Q House

Showcases what our colleagues are doing – every story has the person who’s driven the change featured

“I didn’t realise B&Q did all of this”

Will continue in 2013 – but with an online version too

Eco House – See What We Can Do

1890s end terrace eco retrofitted to achieve:

– 68% reduction in carbon emmisssions – 80% reduction in energy bills

Tours for store managers:– As part of a 2 day visit to B&Q House that

helps them to understand the business – and to contribute ideas and feedback

– Understanding why B&Q is helping customers to save energy – and demonstrating the scale of opportunity

– Great feedback – even from colleagues who describe themselve as eco sceptic

The Ultimate Commute

Raise awareness of smarter business travel & raise money for Children in Need16 Cyclists from B&Q & KingfisherCycled from B&Q House to Paddington, to Dover, to LilleOver 230 miles cycled Over £6,000 raised for Children in Need

Lessons we've learned

Work with colleague behaviour - make it easy to take part

Incentives for all work better than competitions!

Stories work – and hold up the business’ champions as heroes