blake lapthorn green breakfast with rapanui - 17 april 2013
DESCRIPTION
On Wednesday 17 April 2013 Blake Lapthorn's Climate Change team hosted a green breakfast seminar. Guest speakers included Nicky Chambers of Best Foot Forward and Mart and Rob Drake-Knight of Rapanui. The talk was titled 'Blue sky ideas that sell pairs of underpants'.TRANSCRIPT
www.rapanuiclothing.com
Sustainable Fashion Company – t‐shirts / sweats / socks / underwear / tops / leggings etc
Est. 2008
Graduates of Renewable Energy and BusinessSmall investment start up, box of t‐shirts, organic growth, now a fast growing SME.
Opportunity in the fashion economy to do things differently
Started with sustainability as a core aim
Product, Planet, People
20’000 Litres of water for one kg of cotton (WWF)
Up to 20 spoonfuls of agrochemicals, 1 kilo cotton (EJF)
Widespread human cost
Fashion is an influential medium, with the power to change buyer behaviour for the better.
No more itchy brown socks
NO
Sustainable supply chains – important.
Who pays? Change must be funded by demand
How to Fuel Demand?
“It’s not that people don’t care about sustainability
It’s just that they don’t know.”
Core principles of 21st century life?
Education ‐ Communicate
Economy ‐Worth
Aspiration ‐Want
Where clothing comes from and how it is made
Seed to shop – New technology / internet / mobile
Greater accountability for companies
Fast, cheap, compatible, proven
Industry > MEP > UK Parliament > EU
Not static, open to change
Constant improvement
80% of impact Post Purchase
Consumer‐use
Fast drying materials
Technical nutrient + C2C designed‐inContact Points
Lots of development
(ops, infrastructure, economies, technologies)
Reducing impact on a normal model
Or start again – change the model
Designed into Rapanui from the start
New low‐impact (semi‐synthetic?) eco textiles
Recyclable fabrics
RE powered systemReduced Transport
Way cooler.
Consumers will finance the change
Communication, value, aspiration.
137 Billion Cash Reserves?
www.rapanuiclothing.com
@rapanuiclothing