business case for zipbike
DESCRIPTION
The attached PowerPoint presents the business case for Zipcar to support a Bike-Share and Bike Parking business in San Francisco.TRANSCRIPT
Are you ready for a ride?
Kelly JamesCase for Sustainability
bike
bikebike
Profitable for Zipcar and its partners
Convenient & economical for its users
Reducing pollution & congestion; improving health
Bike-Sharing & Bike-Parking Business
CONCEPT
Team 12: Robert Coombs, Heath Cox, Darcy Heppenstall, Kelly JamesNovember 20, 2009
bikebike
BIKE SHARING
Over 125 Known Bike-sharing Programs Worldwide
Doubling of the number of trips by bike,
Increased use of private bikes, and
Improved the bicycle’s reputation.
Team 12: Robert Coombs, Heath Cox, Darcy Heppenstall, Kelly JamesNovember 20, 2009
bikebike
BIKE SHARING
Over 125 Known Bike-sharing Programs Worldwide
Doubling of the number of trips by bike,
Increased use of private bikes, and
Improved the bicycle’s reputation.
Team 12: Robert Coombs, Heath Cox, Darcy Heppenstall, Kelly JamesNovember 20, 2009
bikebike Over 125 Known Bike-sharing Programs Worldwide
Doubling of the number of trips by bike,
Increased use of private bikes, and
Improved the bicycle’s reputation.
BIKE SHARING
Team 12: Robert Coombs, Heath Cox, Darcy Heppenstall, Kelly JamesNovember 20, 2009
bikebike Convenient
Secure
Flexible
Economical
BIKE SHARING
Team 12: Robert Coombs, Heath Cox, Darcy Heppenstall, Kelly JamesNovember 20, 2009
bikebike Bike Sharing Models Government Owned &
Managed
Quasi-Government (Transit Authority)
Non-Profit
Ad Supported
For Profit
ZIPBIKE
Team 12: Robert Coombs, Heath Cox, Darcy Heppenstall, Kelly JamesNovember 20, 2009
bikebike Bike-Sharing & Bike-Parking Business
ZIPBIKE
Team 12: Robert Coombs, Heath Cox, Darcy Heppenstall, Kelly JamesNovember 20, 2009
bikebike
To link people to public transit, the community, and to each other.
ZIPBIKE
Team 12: Robert Coombs, Heath Cox, Darcy Heppenstall, Kelly JamesNovember 20, 2009
bikebike
Community Ecosystem
Bicycle Riders
Commuters
Local Employers
Affinity Partners
Neighborhood Businesses
Advocacy Groups
City Government
Transit Authorities
InvestorsCustomers
ZIPBIKE
Team 12: Robert Coombs, Heath Cox, Darcy Heppenstall, Kelly JamesNovember 20, 2009
bikebike
Operational AdvantagesIT Integration
Locations
Negotiating Power
+
ZIPBIKE
Team 12: Robert Coombs, Heath Cox, Darcy Heppenstall, Kelly JamesNovember 20, 2009
bikebike
User Advantages IT Integration
Multiple Locations
Convenient Return
Choice of Payment
ZIPBIKE
Team 12: Robert Coombs, Heath Cox, Darcy Heppenstall, Kelly JamesNovember 20, 2009
bikebike
Business Case
Revenue & ProfitabilityMembership Fees
ChoiceAffinity Programs
Bike & Parking Rental FeesBike/Ski Racks FeesAdvertisingEconomies of Scope
Team 12: Robert Coombs, Heath Cox, Darcy Heppenstall, Kelly JamesNovember 20, 2009
bikebike
Challenges Competition City Plans
Opportunities Citywide Bicycle
Injunctions Growing Sustainability
Awareness
Business Case
Team 12: Robert Coombs, Heath Cox, Darcy Heppenstall, Kelly JamesNovember 20, 2009
bikebike
Business Case for Sustainability
Team 12: Robert Coombs, Heath Cox, Darcy Heppenstall, Kelly JamesNovember 20, 2009
“We will deliver on-demand mobility while leaving a small footprint on the
environment—providing a great timesaving service that
frees up space in our cities and puts more
money in consumers’ wallets. Our leading brand will be synonymous with fun, honesty, clever innovation, and
social good.”
Zip Mission
bikebike
Congestion
Case for SUSTAINABILITY
Environment
Health
Team 12: Robert Coombs, Heath Cox, Darcy Heppenstall, Kelly JamesNovember 20, 2009
bikebike
CONCLUSION
Team 12: Robert Coombs, Heath Cox, Darcy Heppenstall, Kelly JamesNovember 20, 2009