business catalyst vs. wordpress
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SaaS vs. Open Sourcewww.EBWAYCreative.com
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IntroductionOverview of SaaS and Open Source
The Lifecycle Comparison of SaaS vs. Open Source
Next StepsHelping customers understand the value proposition
Cost ComparisonsWhat is the true cost of Open Source software
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Making sense of the SaaS and Open Source software models
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Introduction
‣ Open Source (i.e. wordpress, joomla!, magento) • Open Source does not mean free. It means “collaborative”.
The source code of the application/software is freely shared with the Internet world so that users can help move the product forward. See wiki article here.
‣ Software as a Service (i.e. Adobe Business Catalyst)• Also known as on-demand, SaaS is usually a privately held
software package and/or program that offers users limited control of it’s core functionality to maintain security and quality. See wiki article here.
Examples of OS software providers
‣ Wordpress• Blogging software with
little to no value as an online store.
‣ Magento CE• eCommerce software
with little no value as a content management system or blogging tool.
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Open Source Software
Examples of SaaS providersSoftware as a Service
‣ Business Catalyst• Combination of CMS,
CRM, eMarketing, Reporting and Analytics software from Adobe.
‣ Magento EE• Privately held software
for enterprise level online stores and applications.
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SmashingMag, 2012“For whatever reason, there is this perception among WordPress users that the hardest part of the job was paying someone to build the website and that once its built, that’s it, it’s done, no further action required. Maybe that was the case seven years ago, but not today. WordPress’ ease of use is awesome, but I think it provides a false sense of assurances to end users and developers alike. I think, though, this perception is starting to change.” - Siobhan McKeown
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IntroductionOverview of SaaS and Open Source
The Lifecycle Comparison of SaaS vs. Open Source
Next StepsHelping customers understand the value proposition
Cost ComparisonsWhat is the true cost of Open Source software
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Delivery DayExample Lifecycle
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Day 0CMS Lifecycle
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Day 0CMS Lifecycle
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Day 0CMS Lifecycle
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3 Months LaterExample Lifecycle
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Day 90CMS Lifecycle
WordpressBusiness Catalyst
3 Months LaterExample Lifecycle
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Day 90CMS Lifecycle
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3 Months LaterExample Lifecycle
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Day 90CMS Lifecycle
WordpressBusiness Catalyst
New Feature / Added Value
365 days with software as a serviceExample Lifecycle
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DAY 0 3 MONTH 6 MONTH 12 MONTH
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Day 365CMS Lifecycle
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365 days with software as a serviceExample Lifecycle
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Day 365CMS Lifecycle
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Day 365CMS Lifecycle
WordpressBusiness Catalyst
New Feature
365 days with software as a serviceExample Lifecycle
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Day 365CMS Lifecycle
WordpressBusiness Catalyst
New Feature
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Day 365CMS Lifecycle
WordpressBusiness Catalyst
New Feature
New Feature
365 days with software as a serviceExample Lifecycle
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Day 365CMS Lifecycle
WordpressBusiness Catalyst
New Feature
New Feature
365 days with software as a serviceExample Lifecycle
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Day 365CMS Lifecycle
WordpressBusiness Catalyst
New Feature
New Feature
New Feature
The longer you own SaaS products the betterSaaS Adds Value
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DAY 0 MONTH 3 MONTH 6 MONTH 12
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BC Lifecycle & Value Ad
‣ Upgrades to hosting and data centers.
‣ Technology updates and upgrades.
‣ New features added.
‣ Security fixes and updates.
‣ New version releases (i.e. BC V3).
‣ Current features re-released and improved.
1 Year Later
The longer you own SaaS products the betterSaaS Adds Value
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DAY 0 MONTH 3 MONTH 6 MONTH 12
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BC Lifecycle & Value Ad
‣ Upgrades to hosting and data centers.
‣ Technology updates and upgrades.
‣ New features added.
‣ Security fixes and updates.
‣ New version releases (i.e. BC V3).
‣ Current features re-released and improved.
1 Year Later
One year with Adobe Business CatalystBusiness Catalyst Lifecycle
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DAY 0 MONTH 3 MONTH 6 MONTH 9 MONTH 12
WEBSITE LAUNCHLaunched with the same features & functions as a Wordpress site on Day 0.
SECURITY UPDATEBusiness Catalyst ads new spam detection features to the platform.
NEW VERSIONBC V3 is released with a whole new dashboard and a brand new set of features for my website.
NEW FEATURESNew reporting tools and analytics are added.
NEW FEATURESNew search engine optimization & other website features are added to the platform.
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IntroductionOverview of SaaS and Open Source
The Lifecycle Comparison of SaaS vs. Open Source
Next StepsHelping customers understand the value proposition
Cost ComparisonsWhat is the true cost of Open Source software
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2
34
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SmashingMag, 2012“For whatever reason, there is this perception among WordPress users that the hardest part of the job was paying someone to build the website and that once its built, that’s it, it’s done, no further action required. Maybe that was the case seven years ago, but not today. WordPress’ ease of use is awesome, but I think it provides a false sense of assurances to end users and developers alike.” - Siobhan McKeown
Maintaining an open source platformThe Cost Factors
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WebsiteHosting
Updates & Security
Adding New Features
$
Open Source SaaS
INCLUDED
$ INCLUDED
$ INCLUDED
Business Catalyst vs. WordpressCost Comparison
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Hosting
eMarketing
CRM
Wordpress Business Catalyst$20/mo
Updates
Upgrades
INCLUDED
$25/mo INCLUDED
$25/mo INCLUDED
$150-$450/each INCLUDED
$500-$2000/each INCLUDED
Business Catalyst vs. WordpressCost Comparison
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Hosting
eMarketing
CRM
Wordpress Business Catalyst$20/mo
Updates
Upgrades
INCLUDED
$25/mo INCLUDED
$25/mo INCLUDED
$150-$450/each INCLUDED
$500-$2000/each INCLUDED
$100/mo
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IntroductionOverview of SaaS and Open Source
The Lifecycle Comparison of SaaS vs. Open Source
Next StepsHelping customers understand the value proposition
Cost ComparisonsWhat is the true cost of Open Source software
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2
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Talking to business owners
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Next Steps What! I thought that was part of my “hosting” plan?
It’s time to upgrade your website and install some
security updates... can we talk about the proposal?
Talking to business owners
‣ Customer Support• Answering questions,
general assistance, feature explanations, talking about possible future projects.
‣ Billable Labor• Performing a task or
adding anything new.
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Next Steps What! I thought that was part of my “hosting” plan?
It’s time to upgrade your website and install some
security updates... can we talk about the proposal?
Example of Adobe Business Catalyst ValueBC Benefits
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Hosting
Features
Updates
Marketing
BC sites are feature rich and reliable. BC includes basic modules for things like photo galleries, news, events and bookings.
Adobe handles all the technical updates. When new versions are released, they are added to your BC site at no additional cost.
Grow your business with email newsletters, auto-responders, birthday emails, etc. Build segmented email lists and more.
Sell products or collect payments online. BC includes SSL certificates + integration to a variety of payment gateways.E-Commerce
BC websites are hosted with Adobe and include email hosting along with security upgrades on an ongoing basis.
Unlike open-source where support is handled by the users and fairly non-existent, BC is supported by Adobe. Support
The all-in-one solutionBC Value
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‣ WEBSITE: content management and blogging.
‣ CRM: customer management, lead tracking and support.
‣ MARKETING: email marketing and auto responder tools.
‣ ECOMMERCE: sell products or collect payments online.
‣ REPORTING & MORE!
Feature RichWebsite
Marketing
CRM
eCommerce
The all-in-one solutionBC Value
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‣ WEBSITE: content management and blogging.
‣ CRM: customer management, lead tracking and support.
‣ MARKETING: email marketing and auto responder tools.
‣ ECOMMERCE: sell products or collect payments online.
‣ REPORTING & MORE!
Feature RichWebsite
Marketing
CRM
eCommerce