business communication_ revision_imt
TRANSCRIPT
BUSINESS COMMUNICATION
Sunil Chandra [email protected] IMT Ghaziabad CDL
Work ex:Bharti Airtel, Aditya Birla MFL, Bestseller India, Network 18
Healthcare Start Up- Spinalogy Clinic
ROLE OF SOFT- SKILLS1st Step of Success: Interview to
PromotionA Major Role in Failure: You’re Fired
Interviews Getting Sacked
Soft Skills85%
DomainKnowledge
15%
Soft Skills80%
DomainKnowledge
20%
Good Communication- Good Business
Purpose &Broad Classification Of Business Comm.
To Inform
To Persuade
To Convey Goodwill
To Establish Credibility
Planning Written and Spoken Messages
1 2 3 4 5 6 7Deter-mine the purpose and select the channel
Envision the audience
Consider the context
Choose a channel and the medium
Adapt the message to audienceneeds and concerns
Organize the message
Prepare the first draft
Determine the Type of Message• Good news messages• Neutral messages• Bad news messages• Persuasive messages
•Physical Context•Social Context •Chronological Context•Cultural Context
Types of Context
Type of Message• Good news messages• Neutral messages• Bad news messages• Persuasive messages
Types of Workplace Audiences • Managerial• Non-expert• Expert• International/multicultural• Mixed
Channel & Media•Speed•Time•Cost•Audience
Effective Communication
Outline - Opening – Body- Closing Focus of Audience
“Me” Attitude “You” Attitude
Drafting Bad News
Counterproposal : (Tangible or intangible): States what you can do or offer
“Silver” lining : Provides a thought that turns the discussion to a positive direction
•Position strategically •Passive voice•Positive language•Imply the refusal
Drafting Claim News•Claim > Evidence >> Reasoning >>> Explanation
E-MAIL - Real-time
- Cost effective
- Efficient In Internal and External communication
-But Considered as Legal Proof too
Email Focused Marketing
MOBILE DevicesFocused EmailMarketing
Interview
TYPES Structured interview Unstructured interview Stress interview Group interviews Virtual interview
Thank You
Sunil Sahacandidreviewstreet.com
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