business cover letter slide
TRANSCRIPT
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WRITING EFFECTIVE
COVER LETTER
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OBJECTIVE
At the end of this topic, you should be able
to:
understand what a cover letter is. know the importance of cover letter.
know the content of cover letter.
draft and develop a cover letter.
write an effective cover letter.
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What is Cover Letter?
A marketing tool it sells you
Explains to the potential employer how
you will help the company An opportunity to introduce yourself,
present your qualifications, and show the
search committee that you are a potentialcandidate for the position.
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Importance of Cover Letter
The ultimate goal is the interview.
To gain an attentive audience for your resume, making it animportant employment communication tool.
A cover letter is very important because: It gives you the opportunity to draw the employers
attention to your specific qualifications.
It provides a sample of your written communication
skills to demonstrate your intelligence and help toestablish your credibility and professionalism.
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Types of Cover Letter
A referral
When someone has suggested that you contact a
specific person at a company about job possibilities.
A response to an ad
When you answer to a job posting or announcement
the most common cover letter.
An unsolicited letter
When you do not know anyone at the company and
have no idea what kinds of jobs are available.
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Content of Cover Letter
Typically, the content of a cover letter is
composed of:
The Subject Heading The Opening Paragraph
The Pitch Paragraph
The Why you need to Choose meParagraph
The Last Paragraph
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The Subject Heading
This should be straight to the point and identify the
post that you are applying for.
The common style for the subject heading is to
bold it and capitalize all the letters.
APPLICATION FOR THE POST OF
MECHANICAL ENGINEER
OR
APPLYING FOR THE SENIOR TECHNICAL
ENGINEER POSITION
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The Opening Paragraph
This paragraph states
your reason(s) for writing the position for which you wish to be
considered
a statement indicating where and whenyou saw the job advertisement.
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Examples
I am writing to you in response to youradvertisement for a Production Engineer whichappeared in The New Straits Times advertised onJune 15, 2005.
ORI am interested in applying for this post asadvertised in The Star on June 15, 2005.
OR
I wish to be considered for the post of SeniorTechnical Engineer as advertised in The Stardated June 15, 2005.
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The Pitch Paragraph
Provide some insights about yourself with
reference to past accomplishments and
qualifications that are relevant to theposition you are applying for
The objective of this part is for the reader
to see you as a viable candidate for thejob.
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Example
I graduated with a degree in Mechanical Engineering
from University College of Engineering andTechnology, Malaysia (UCET) in 2002. During myindustrialtraining, I worked with Gambang IndustriesIncorporation, a leading manufacturing in westcoast
of Malaysia. In the Quality Departmentofthecompany, I obtained valuableexperience as myduties includedthe design of controlmechanism forheavy machinery. Afterthetraining, I was also giventhe
opport
unit
yt
o work as
the
ir appre
nt
ice
me
ch
anicduringthesemester breaks. I was also active invarious students activities at the university. I was theSecretary in the Students Representative Council.
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Why Should you Choose me
Paragraph
This paragraph should summarize
the reason(s) why you would be an asset
to the prospective employer
what are the benefits of hiring you
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Example
The kind of work in which your company is
engaged in particularly interests me, and I
would welcome the opportunity it wouldafford to utilize my training. Furthermore, I
am certain that my educational background
and experience in the relevant field will
prove to be a benefit to your organization.
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Closing Paragraph
Not just a closing
A chance for you to request or suggest for
the next step like an interview or a phoneconversation
About where to go from here
About opening the door to further contact
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Examples
My full particulars are shown on my enclosedcurriculum vitae. I shall be happy to attend aninterview at any time, and look forward to hearingfrom you soon.
OR
I am enclosing my resume for your reference, andI would appreciate an opportunity for an interviewso that we might discuss my qualifications andexperience in greater details.
OR My resume and copies of relevant certificateshave been enclosed for your reference. I lookforward to meeting you at an interview at anytimeconvenient to you
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Format for Cover Letter
Example
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Use of Language
Keep your sentences short and yourparagraphs concise.
Be aware of the power of short words andconcise sentences.
Keep it simple, state the facts and focuson the message you are sending outrather than the manner in which you sendit.
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Tips to Write Cover Letter
Check if applications should behandwritten. If it is not indicated, ensure
that your application is well-typed andneatly presented.
Be short and concise. Leave details forthe curriculum vitae.
Be specific about details. Do not usevague expressions.
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Tips to Write Cover Letter
Use friendly and NOT familiar tone without
sounding boastful.
Do not make claims that are not truthful.
Preferably a one page letter broken down to
3 5 focused paragraphs.
Focused on the employers needs NOT
yours.
Do not sound desperate but interested.
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What not to do!
Send a resume without a cover letter
Discuss salary unless the ad or job listing
requires it. Repeat information that appears on the
resume, except in the briefest, introductorymanner.
Generalize about personal qualities orpast job titles.
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What not to do!
Give unnecessary personal information.
Include anything that you will not beable to explain during the interview.
Send Xerox copies.
Staple or use paper clip items.
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yea yea !!