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MaySmall BusinessMonth Edition

EVENTS. SEMINARS. WORKSHOPS. NETWORKING. 2014

Bentleigh Bentleigh East Brighton East Carnegie Caulfield Elsternwick Gardenvale Glen Huntly McKinnon Murrumbeena Ormond St Kilda East

Business NetworkKeeping Glen Eira businesses connected

Glen Eira City Council

BIG things growfrom little things,

Thinklocalfirst

A Glen Eira City Council initiative

2 | May Small Business Month 2014

Workshop 1

Thursday 1 May, 6pm

Small business solutions Q and A forumA one-stop business information session for your business. Find out about programs, grants, resources, people and organisations that can help you and your business grow and prosper.

Presenter: panel of government industry agencies

Dinner seminar 2

Tuesday 6 May, 6pm

Big things from little ideasHear how Founder and Manager of Carman’s Fine Foods Carolyn Creswell’s little ideas have proved winning strategies to grow her business into what it is today — a multinational company with growth in 32 countries worldwide.

Presenter: Carman’s Fine Foods —Carolyn Creswell

Seminar 3

Thursday 8 May, 6pm

Brain power Discover how your and your colleagues’ different thinking preferences can unlock your team’s commitment, passion and drive to deliver high yielding results.

Presenter: Scarlett Strategic Solutions — Janey Francis

Dinner seminar 4

Tuesday 13 May, 6pm

Think opportunity A presentation on innovation and opportunity. Discover those hidden and golden business opportunities.

Presenter: La Salle Matrix Training — Roger La Salle

Workshop 5

Thursday 15 May, 9.30am

Razor tips for tender writingThis session will give you invaluable knowledge to guide you through the process of finding and submitting tenders, and more importantly, how to win them.

Presenter: The Apin Group —Margaret Aspin Workshop 6

Friday 16 May, 9.30am

How to: maximise Facebook for your business Learn tips on how to maximise the potential for Facebook as a marketing tool for your business.

Presenter: Motivating Mum — Alli Price

Dinner seminar 7

Tuesday 20 May, 6pm

Butcher, baker, candlestick maker — local are the new heroes A high impact visual marketing presentation from an industry leader that will change the way you think about running your business and your life!

Presenter: Hammond Thinking — Simon Hammond Seminar 8 Thursday 22 May, 6pm The why and how of Pinterest At this session you will learn how business is effectively using Pinterest and how to get started. Presenter: The Woo — Bambi Gordon Workshop 9a and 9b Friday 23 and Monday 26 May, 9.30am Planning to conquer — strategic planning workshop Live your vision, create strategies and implement change. Create a strategic mindset to steer your business into the future.Presenter: Scarlett Strategic Solutions — Janey Francis

May 2014 Contact: 9524 3333

From little things, big things grow

May 2014 calendar of events — Workshop 10

Tuesday 27 May, 6pm

How to: LinkedIn for your business Leverage the most powerful social media tool for your career and business.

Presenter: Think Bespoke — Karen Hollenbach

Seminar 11

Thursday 29 May, 6pm

Secrets of Aussie online entrepreneursSupercharge your business now!Hear five Aussie entrepreneurs share their stories and discover the secrets behind their success.

Facilitator: Australian School of Copywriting — Bernedette Schwerdt

June 2014 Workshop 12 Monday 2 June, 9.30am The heart of marketing — strategic marketing workshop Create your own exciting and affordable marketing strategy and use it to guide your marketing activity into the future. Presenter: The Woo — Bambi Gordon

Seminar 13 Thursday 12 June, 6pm The power of choice Consumerism is in the state of transition — we will look at what the success stories of 2013 had in common and how to adopt their pillars of success for 2014. Presenter: The Templar Group —Deborah Templar

Think. Grow. | 3

The 2014 calendar of business events focusses on providing key messages for small business. The speakers and topics have been chosen to generate ideas, provide inspiration, tips, tools, motivation and a renewed passion for small business.

The month will be kick-started with the inspiring journey of a young woman who has built a fledgling business into a multinational operation.

Founder and Manager of muesli brand Carman’s Fine Foods Carolyn Creswell is a grassroots entrepreneur who will set the stage for the flow-on educational events throughout May.

The continued pressure on local business from the new global economy places a continuum of challenges for small business. During 2013, the Australian Bureau of Statistics released its first estimate valuing the retail loss of $6.23 billion to the Australian economy in 2011 to 2012. For this period, Australians spent about $4.55 billion on domestic online shopping.

During May we will be promoting the Think local first message. This initiative is aimed at increasing the awareness of what is available locally and encouraging residents and businesses alike to give a thought to local first before making purchasing decisions or accessing service providers either offshore or in larger homogenised centres.

It has never been so important for businesses to have a laser focus, seek opportunities within their existing structure, look outwardly, adapt and develop new ways, and own their future.

During May take advantage of the practical wisdom, and amplified business lessons from a cross-section of business industry experts including: marketing; innovation; business planning; merchandising; and digital entrepreneurship.

All sessions throughout May are priced to provide accessibility to all businesses. To maximise the learning opportunities, you are encouraged to include your staff.

To register for May Small Business Month events or for further information, contact Council’s Service Centre on 9524 3333.

All events will be held at Glen Eira Town Hall, corner Glen Eira and Hawthorn Roads, Caulfield (unless otherwise stated). Bookings are essential.

From little things, big things grow is the theme for Glen Eira City Council’s May Small Business Month 2014.

BIG things growfrom little things,

Thinklocalfirst



A one-stop business information session for your business ...

This is an opportunity to ask questions, gather information and find out about programs, grants, resources, people and organisations that can help you and your business grow and prosper.

Find out how to:

• source government grants, programs and resources;

• get practical help to commercialise news, ideas and kick-start your business;

• secure your intellectual property;

• protect your business from scams;

• safeguard your workplace and protect your employees;

• fulfil your consumer guarantee obligations;

• handle complaints and disputes; and

• make the most of tender and supply opportunities.

Also hear the story from a local business about its journey from idea to operational.

About the panelThe panel includes representatives from the following agencies: AusIndustry; Australian Competition and Consumer Commission (ACCC); Australian Securities and Investments Commission (ASIC); Business Enterprise Centres Victoria (BECN); Consumer Affairs Victoria (CAV); INNOVIC; IP Australia; Office of the Small Business Commissioner; Small Business Victoria; Industry Capabilities Network; and Worksafe Victoria.

Workshop: Thursday 1 May (pm)

Small business solutions Q and A forum

Keep informed of the resources available to help you be successful.

Date: Thursday 1 May

Time: 6pm for a 6.30pm start until approximately 8pm

Cost: Free — includes networking, refreshments and door prize available on the night

RSVP: Monday 28 April

Think. Grow. | 5

Hear how Founder and Manager of muesli brand Carman’s Fine Foods Carolyn Creswell’s little ideas have provided winning strategies to grow her business into what it is today — a multinational company with products now in 32 countries around the world.

Carolyn is testament to the philosophy that a goal driven by passion is more likely to bring success than one driven by money. Drawing on two decades of experience, Carolyn is a grassroots entrepreneur.

Hear Carolyn’s genuine real life experiences of building a business and a brand from something small — the challenges and the highs and lows, and the success of growing it into something big.

This is a seminar for any local business from any industry which wants to gain insight into why some succeed in a crowded market where others struggle.

Carolyn’s business acumen has led to a number of accolades including being named the 2012 Telstra Australian Business Woman of the Year and the winner of 2007 Ernst & Young’s Young Entrepreneur of the Year Award.

Carolyn is an active board member for Stephanie Alexander’s Kitchen Garden Foundation, which works to get kids into the garden and the kitchen, so they appreciate the origins of fresh food. She is also a graduate member of the Australian Institute of Company Directors. Most recently, Carolyn’s business success has seen her move into the public eye, appearing as a mentor on Channel 10’s Recipe to Riches.

Dinner seminar: Tuesday 6 May (pm) Big things

from little ideas

Little ideas, passion, drive and determination all add to the ingredients of a well-travelled path.

Carolyn is an inspirational leader whose success proves you can run a multinational business and still have a genuine work-life balance.

Date: Tuesday 6 May

Time: 6pm for a 6.30pm start

Cost: $35 — includes dinner

RSVP: Wednesday 30 April


Unlock commitment, passion and drive to deliver high yielding results for you and your team. Discover how your and your colleagues’ different thinking preferences are the key.

“If you are leading a modern corporation ... you need to know how brains work.” – Dr John MedinaBrain power

Seminar: Thursday 8 May (pm)When it comes to growing your business, keeping your best customers, and staying ahead of the competition, your organisation’s ‘brain trust’ is a valuable resource you can’t afford to waste.

Gain an insight into Whole Brain Thinking ®, a skill to tap into and apply to your and your team’s full thinking power — a key to strategic planning.

This highly interactive, entertaining and thought provoking workshop provides an insight into Whole Brain Thinking (Hermann Brain Dominance Instrument (HBDI)) and how by gaining an understanding of our different thinking styles, you can:

• stretch your thinking and go beyond your mental comfort zones;

• use your human capital effectively;

• avoid conflict;

• work more productively with diverse thinkers;

• view problems, ideas and processes in new ways;

• unleash and apply the creativity of your entire workforce;

• come up with groundbreaking products and solutions faster and more efficiently;

• develop effective communication;

• build a strong, balanced, tolerant and results driven team; and

• drive your strategic business plan more effectively.

Inspired initially by Nobel Prize winning research, the HBDI has been completed by more than 2.5 million individuals and is utilised in many of the world’s leading corporations.

Better thinking. Better performance. Better results. Presented by Scarlett Strategic Solutions — Janey Francis

Janey has 20 years’ experience in strategic brand management and is a senior strategy and change leadership consultant and leadership assessor. As a brand strategist and innovation advocate, Janey’s expertise for organisations in various sectors is in developing leadership potential to develop excellence in strategic planning, change and innovation and customer orientation.

Janey is also a certified Hermann Brain Dominance Instrument (HBDI) practitioner and her leadership programs interweave the HBDI assessment tool to create awareness and shift mindsets in order to facilitate executive alignment to organisational goals.

She is regularly commissioned to deliver strategy and advice to the boards and executive committees on some of Australia’s leading organisations.

A highly engaging, entertaining and down-to-earth presenter.



Where: Yarra Yarra Golf Club Corner Warrigal and South Roads Bentleigh East

Cost: $20 — includes light supper

RSVP: Monday 5 May

Please note: should you be interested in attending the Planning to conquer — strategic planning workshop during May, you have the option to have your HBDI profile professional process fed into your business plan. Your HBDI profile will provide insights into your thinking preferences and as a result, insights into how you approach things like communicating, decision making, problem solving, and your natural strengths and weaknesses. The cost of the full HBDI profile is not included in this event.

Think. Grow. | 7

This is a stimulating interactive session that will have you thinking on your feet.

It will take you on a journey that demonstrates just how easy it is to find those hidden and golden business opportunities.

You will be shown how to see opportunities materialise before your eyes where others see only problems.

Attendees will leave with a completely new way to think about building their business or indeed creating one!

Presented by La Salle Matrix Thinking — Roger La Salle

Roger is a former Chair of Innovation at the prestigious Queen’s University, a former panellist on the ABC’s New Inventors, author and an international speaker on business, innovation and opportunity. His material is now licensed and used in more than 26 countries worldwide.

Please note: this is not an academic presentation. It is a practical way to actually think differently and do business.

Not to be missed — be prepared to be inspired like never before.

Think opportunity There is nothing you use or do today that will be the same in five years — so why wait?

Dinner seminar: Tuesday 13 May (pm)

Date: Tuesday 13 May

Time: 6pm for a 6.30pm start Where: Yarra Yarra Golf Club

Corner Warrigal and South Roads Bentleigh East


RSVP: Tuesday 6 May

“Innovation distinguishes between a leader and a follower.”— Steve Jobs


Grow your business by sharpening your skills in tender writing. It is a simple cost-effective way to grow your business. If only you knew how!

Knowing how to win tender submissions doesn’t come naturally for most small and medium size businesses. Sometimes navigating the process can be confusing — knowing the tricks and tips on how to do it, makes all the difference!

This one day workshop is designed to give you the edge and takes small businesses through a simple guide to:

• finding tender opportunities for your business;

• selecting the best ones to go for;

• interpreting what is wanted;

• preparing the submission; and

• conducting the follow-up afterwards.

This workshop will give you invaluable knowledge to guide you through the process of finding and submitting tenders and more importantly — helping you win them.

For further information on workshop content, visit: www.gleneira.vic.gov.au/connect/business

Presented by The Aspin Group — Margaret Aspin

Margaret Aspin from the Aspin Group, brings more than 20 years of extensive experience in writing and winning tenders, both as a manager in larger organisations and in her own small businesses. She has also worked on the selection committees where the decisions on who wins are made.

This is a practical, easy to follow, hands-on interactive workshop.

Workshop: Thursday 15 May


Time: 9.30am for a 9.45am start to 5pm

Cost: $60 — includes lunch

RSVP: Thursday 8 May

Razor tips for tender writing

Think. Grow. | 9

With the overwhelming growing trend in social media, it’s often difficult to keep up with the changes, what’s new and what’s right for your business.

If you have decided Facebook is a marketing tool for your business and actively use it, you may be looking for extra tips in how to maximise its potential. This interactive, practical information session will show you how.

Learn how to:

• seek marketing opportunities on Facebook;

• get likers and follow Facebook etiquette;

• dissect the anatomy of a status update;

• use the features of Facebook (groups, events, tabs);

• how to advertise on Facebook;

• how to run a competition on Facebook; and

• use other interesting apps for Facebook.

Presented by Motivating Mum — Alli PriceEntrepreneurial founder of Motivating Mum Alli Price built her business through the internet and social media platforms. She hosts workshops on all social media platforms, and shares her knowledge of what works, what doesn’t and how to get the most out of using Facebook as a marketing tool.

In 2012, Facebook had more than 900 million active users. If the company were a country, it would be the third largest in the world after China (population: 1.34 billion) and India (population: 1.17 billion). Two years on that figure has now risen to 1.23 billion monthly users, or about one-sixth of the world’s population. (Source: ABC online news)

How to: maximise Facebook for your business

Workshop: Friday 16 May (am)

Date: Friday 16 May

Time: 9.30am for a 9.45am start to 12.30pm

Cost: $20 — includes morning tea

RSVP: Tuesday 13 May


Global brand expert and consumer behaviour commentator Simon Hammond says consumerism is going local in 2014, with a return to community concepts and values and a surge in small, community based heroic brands.See how localisation is resurging. This high impact audiovisual presentation will take us on a tour of the world’s best brands, both big and small, demonstrating that businesses with belief systems are the ones which create localised tribes of loyal customers and enjoy the most profit.

A not to be missed presentation that will change the way you think about running your business and your life.

Presented by Hammond Thinking — Simon HammondSimon is a business and brand strategist, author, innovator, sought-after social commentator, and motivational speaker.

He has founded four of the country’s most talked about creative agencies and created BE branding — the new benchmark in brand philosophy. Simon has also strategically positioned and advised many of the nation’s most loved brands.

From his early career as an investigative journalist to today — as a successful corporate early career as director and author — Hammond has pushed the boundaries of traditional thinking and consistently defined the real drivers of social change and consumer behaviour.

Tuesday 20 May (pm)

Butcher, baker, candlestick maker — local are the new heroes





Simon Hammond reshapes organisations and engages them to rethink their strategic approach. His goal remains to re-engage and re-link organisations to their customers through emotional drivers.

Dinner seminar: Tuesday 20 May

Learn how business is leading the social change back to localised consumerism in 2014.

Think. Grow. | 11

Two part workshop: Friday 23 May and Monday 26 May (am)

Seminar: Thursday 22 May (pm)

Planning to conquer — strategic planning workshop Creating a strategic mindset is the key.

The why and how of Pinterest

If you are under pressure to improve your results, move faster and get more done, then this event is for you.

Thinking strategically is a fundamental leadership responsibility and essential to any business. This key function often gets pushed aside in the midst of day-to-day challenges of running the business.

Don’t miss this dynamic two part strategic planning workshop that weaves models and tools, including Whole Brain Thinking (Herman Brain Dominance Instrument (HBDI)), to show you how to stretch out of your comfort zone and:

• live your vision by creating strategies and implementing change;

• explore the challenge presented by the shifts in your industries or the new demands of your market place;

• challenge the status quo and seize the initiative to make something happen with enthusiasm and determination;

• commit yourself to creating exciting new possibilities that make a meaningful difference; and

• build a vision to clearly articulate the opportunity gap you have identified to drive change.

Join Janey’s interactive and activity based workshop to start stimulating new thinking around the key elements of your business and create a strategic mindset and steer your business into the future.

Presented by Scarlett Strategic Solutions — Janey Francis

Scarlett Strategic Solutions’ Janey Francis has 20 years’ experience in strategic brand management, is a senior strategy and change leadership consultant and leadership assessor.

As a brand strategist and innovation advocate, Janey’s expertise for organisations in various sectors is in developing leadership potential to develop excellence in strategic planning, change and innovation and customer orientation. Janey is a certified HBDI practitioner — the Whole Brain Thinking model.

Date: Friday 23 May Monday 26 May

Time: 9.30am for a 9.45am start until 1pm

Cost: $60 — includes light lunch


Learn why using this inspirational and visual social platform can increase your brand engagement and value while increasing your sales results.

At this presentation you will learn how business is effectively using Pinterest and how to get started.

Presented by The Woo — Bambi GordonBambi has built her own Pinterest board to 7,000 followers and has many business marketing examples of effective use of Pinterest.

Marketing is not optional. The Woo is a local marketing agency that teaches you what marketing will work for your business or does it for you.

www.thewoo.com.au




RSVP: Monday 19 May


Supercharge your business now!

If you have a great idea for an online business but no idea how to get started … or already have an online business but want to maximise its potential, you must attend this exceptional event.

Join our host Bernadette Schwerdt as she interviews some of Australia’s top online entrepreneurs and discovers the secrets behind their success.

You’ll learn how to:

• automate an online business that lets you work anywhere, anytime;

• create and manage multiple online businesses using outsourced suppliers;

• build a massive database of qualified leads effortlessly and at minimal cost;

• take a hobby business and turn it into a million-dollar internet sensation;

• test a new online venture and get it off the ground before investing big bucks;

• use social media cost effectively to generate new customers and drive customers to your website;

• use LinkedIn effectively to find venture capital and business partners;

• use e-books as ‘calling cards’ to establish credibility, building a following and generate leads; and much more.

Seminar: Thursday 29 May (pm)

Secrets of Aussie online entrepreneurs

Back by popular demand!

LinkedIn is not just for job hunters, it is an invaluable resource for all professionals and business owners.

Be a part of this practical workshop designed to help you use the key features on LinkedIn. Learn how to create a more active headline and summary and better understand the role of connections, groups, recommendations and endorsements.

Presented by Think Bespoke — Karen HollenbachAs a LinkedIn strategist and career coach, Karen helps people leverage LinkedIn to achieve their career goals to present the best version of both you and your business.

Karen has had 15 years’ experience facilitating leadership, sales and customer service workshops in not-for-profit, small, medium and large organisations across a range of industries.

Studies report that more than 5,000 businesses found that traffic from LinkedIn generated the highest visitor-to-lead conversion, almost three times higher than both Twitter and Facebook. Across multiple studies, an average of 80 per cent of mostly business to business and small and medium sized businesses use LinkedIn for marketing and 85 per cent of those surveyed indicated that LinkedIn was the most effective social network for distributing content.Source: Hubspot and eMarkerter.

Workshop: Tuesday 27 May (pm)

How to: LinkedIn for your businessDo you want a better understanding of how to leverage the power of LinkedIn for your career and business?




RSVP: Wednesday 21 May

Think. Grow. | 13

Why you should attend:If your online business needs an overhaul or you just need some extra motivation to make your online idea come alive, you should attend this extraordinary event.

Come along and witness this incredible line-up of world class online entrepreneurs and get the facts, the figures, the inside story and the tips you need to take your online idea to the next level.

For further information, visit www.gleneira.vic.gov.au or www.facebook.com/AussieOnlineEntrepreneurs Should unforeseen situations occur, the organisers reserve the right to amend the speaker line-up.

This event may be filmed. Your attendance acknowledges that you consent to being filmed. Please alert organisers upon arrival if this is of a concern to you.

MC and Founder of Australian School of Copywriting — Bernadette Schwerdt

As the host of the Fairfax online television series Secrets of Aussie online entrepreneurs, author of the best-selling manual, Copywriting For Profit, and the former marketing reporter on Channel 9’s Small Business Show, Bernadette will extract business gems from this extraordinary panel of online entrepreneurs to uncover the true genius behind their success.

Pandora (Internet radio) Australia and New Zealand Managing Director — Jane Huxley

Jane was the CEO and Publisher at Fairfax Digital, held senior positions at Microsoft, Vodafone and is on the board of The Vine and Earth Hour. Hear about future trends in digital radio, video, mobile and how to shift a traditional business into the digital world.

Senior Commissioning Editor, Wiley and Sons — Kristen Hammond — one of the world’s leading business publishers.

For ‘would-be’ authors and professionals seeking to self-publish. Kristen will reveal how to do it, how she assesses a book proposal, what’s hot in business topics right now (and what’s not), how to market your book, the rise of e-books and how to get yours noticed, writing tips and much more.

Founder and Editor-in-Chief of Anthill Online — James Tuckerman

In 2003 at age 26, James launched Anthill magazine. Within six months of creating anthillonline.com it was listed by Nielsen online ratings among the top 50 business and finance websites in Australia. In 2004 and 2005, he was named Best Small Publisher in Australia. Hear tips and strategies on how to build online businesses and develop huge database lists quickly and easily.

Author of 5 Minute Business and Founder of Social Empire — Mark Middo

Learn how to turn your hobby into an online business. Hear ‘hacker’ tips on how to set up a WordPress site in five minutes, build a product funnel to convert traffic into customers, generate traffic for your site, and why content really matters.

Co-Founder iSignthis.com — Todd Richards

As the CFO behind some of Australia’s most successful digital ventures (Destra, Real Time Media, Jumbuck), Todd will reveal the story behind iSignthis.com — the world’s first and only software service that enables merchant businesses to authenticate online transactions. He’ll reveal how he found major investors via LinkedIn, managed the patent process, created successful joint ventures, and leveraged changes in the European Parliament’s legislation to secure major contracts with the world’s top financial institutions.




RSVP: Monday 26 May

Also included:• Ask the experts — get up close and personal with the entrepreneur of your choice and get your burning questions

answered — it’s fast, furious and lots of fun.

• Social media coaching — ask our roving social media expert how to get the most from your social media site.

Secrets of Aussie online entrepreneurs continued


When it comes to a successful business, marketing is everything.

Marketing is the beating heart of your business. To effectively engage the attention of customers that leads them to take action, you need a strategy.

In this dynamic workshop, you will learn how to create your own exciting and affordable marketing strategy, and use it to guide your marketing activity and efficiencies well into the future.

We will look at:

• what marketing is and defining what business are you really in;

• who are the customers and what is important to them;

• who are the competitors and what is your competitive advantage;

• how to identify your unique selling potential (USP);

• how to create an appealing brand;

• what are your key communication messages; and

• how to create marketing budget and build a sales funnel.

You will receive a template with links, prompts and explanations to help you through the process during and after the workshop.

Presented by The Woo — Bambi Gordon Before leaping into small business, Bambi worked for 20 years in mass media marketing including National Marketing Manager for the Ten Network, National Marketing Director for the BRW Group of Publications, Marketing Manager at Fox FM, 3MP and promotion roles for the Herald Weekly Times.

She has run her own business for 15 years. The Woo creates marketing strategies for small businesses and then teaches the business owners and staff how to execute those strategies through exciting and affordable marketing tactics.

Date: Thursday 12 June

Time: 6pm for a 6.30pm start to 8.30pm


RSVP: Friday 6 June

Date: Monday 2 June

Time: 9.30am for a 9.45am start to 12.30pm

Cost: $30 — includes light lunch

RSVP: Wednesday 28 May

To the heart of marketing— strategic marketing planning workshop

The power of choiceConsumers have the power of choice and so does business.

Retail today is in a state of transition — the way it’s always been done doesn’t work anymore.

We can beat the drum of ‘local’ but in many instances it is not ringing true to your consumer.

We will explore why and how you can take charge!

If you change nothing, nothing will change — businesses have a choice, either change with the times or get left behind! Unfortunately, a lot are getting left behind ...

Workshop: Monday 2 June (am)

Seminar: Thursday 12 June (pm)

This workshop will give you a step-by-step action plan on what can be done and how it can be done. With lots of case studies, tips and shortcuts that don’t cost a lot of time and money.

Learn how some businesses had highly successful run-ups to Christmas in 2013 while others didn’t. You will learn what all the success stories had in common.

To ensure you have all pillars of success in place for a GREAT 2014 you should not miss this business event.

Presented by The Templar Group — Deborah TemplarDebra is a no nonsense presenter with a wiry wit that will ensure your take home messages are memorable.

When it comes to customers — finding them, getting them, keeping them — whether in retail or any other small business, you can’t go past the depth and breadth of experience of Debra Templar.

As well as writing many books and sharing her views, opinions and recommendations with audiences across Australia, Debra has trained thousands of business operators and their staff in how to deliver exceptional experiences.

She has worked with retailers in her role with the Australian Retailers Association, established direct sales networks for an international marketing company and built her own business — The Templar Group (www.thetemplargroup.com.au) — to be one of Australia’s best and most popular in retail seminars and consultancy.

Think. Grow. | 15

What your business can do:

• Promote: display the Think local first logo in all your marketing collateral: print advertising; signage; windows social media; website; carry bags; and reception areas. If you are in fashion, use it in your fitting rooms or if a restaurant, on your menus.

• Use local first: look locally for suppliers. If you are a restaurant owner, approach your local fish monger, fruiterer and baker and tell them you are involved in the Think local first campaign and would like to support them by providing them an opportunity to submit pricing and service details.

• Reward local business: encourage local businesses and their staff to buy your goods and services — think about offering a local network discount.

• Reward local shoppers: think about how to leverage locally. Many retailers are using reward cards or discount coupons.

• Develop a community strategy: link with local community organisations, schools, clubs, charities etc. Research sponsorship, event, promotional and linked fundraising opportunities, which will provide a win-win result.

• Give our community a reason why: we are also asking businesses to take a microscopic view at their business — examine and explore what they can do better, or different, to provide a more compelling and enticing reason to encourage local consumers to think locally first.

• Unite with other businesses: research and develop your offering to strengthen your position.

• Share your ideas: let us know if you have any ideas to help strengthen the Think local first message.

• Access marketing material: logos and a range of signage are available online at www.gleneira.vic.gov.au including the Manifesto, Declaration of independents and Did you know (below) — designed to promote something special about you or your neighbouring business. Window stickers are available by contacting 9524 3333.

Think local first initiative

Thinklocalfirst


Think local first Be a tourist in your own town

Find the value — value the difference

Smell the roses Love where you live

Invest in your children’s futureDiscover uniqueness

Value experiencesGive a smile away freeLearn the person’s name behind the till and use it Become a part of your localcommunity shopping centre

Walk to your local shops

ASK AN EXPERT

Touch a life — make a conversation with a strangerLook up, discover, admire, respect

Explore the creativity

Find out what’s new Protect your futureWWW.GLENEIRA.VIC.GOV.AU/

THINK-LOCAL-FIRSTAN INITIATIVE OF GLEN EIRA CITY COUNCIL BECAUSE WE VALUE OUR

LOCAL RETAILERS AND SUPPLIERS THAT MAKE OUR COMMERCIAL CENTRES VIBRANT FOR OUR LOCAL RESIDENTS, AND BECAUSE THEY

SUPPORT OUR LOCAL ECONOMY AND THE FUTURE OF OUR CHILDREN.

find a place to share with someone else

DISCOVER WHAT’S ON YOUR DOORSTEPThink local first Be a tourist in your own town

Find the value — value the difference

Smell the roses Love where you live

Invest in your children’s futureDiscover uniqueness

Value experiencesGive a smile away freeLearn the person’s name behind the till and use it Become a part of your localcommunity shopping centre

Walk to your local shops

ASK AN EXPERT

Touch a life — make a conversation with a strangerLook up, discover, admire, respect

Explore the creativity

Find out what’s new Protect your futureWWW.GLENEIRA.VIC.GOV.AU/

THINK-LOCAL-FIRSTAN INITIATIVE OF GLEN EIRA CITY COUNCIL BECAUSE WE VALUE OUR

LOCAL RETAILERS AND SUPPLIERS THAT MAKE OUR COMMERCIAL CENTRES VIBRANT FOR OUR LOCAL RESIDENTS, AND BECAUSE THEY

SUPPORT OUR LOCAL ECONOMY AND THE FUTURE OF OUR CHILDREN.

find a place to share with someone else

DISCOVER WHAT’S ON YOUR DOORSTEP

Did you know?

Celebrating localindependents

Thinklocalfirst

Glen Eira City Council’s Think local first program has been developed to provide businesses with a mechanism to combat the changing habits of consumers — bringing it back to localism.

Think local first promotes the value, advantages and experience of shopping locally. It raises awareness of why giving a thought to our local businesses, shops and services is essential to the economic health of our community and future employment.

The message is simple, think about looking locally when looking for goods or services, before going online with an overseas retailer and before visiting the hard-topped homogenised centres!

This is an opportunity for Glen Eira businesses to create a strong unified motivational message to the community.

Community can make a difference by simply thinking first.

Name:

Organisation:

Postal address:

Suburb: Postcode:

Telephone: Mobile:

Email:

Dietary requirements:

No refunds after closing date. Substitute guests welcome. Please make cheques payable to Glen Eira City Council.

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Information privacy: the personal information on this form is required to register for the below events and will not be used for any other purpose. For further information about privacy at Glen Eira City Council, including the right to seek access to any information on this form, contact Council’s privacy officer on 9524 3333.

Glen Eira City Council’s practical business programs and initiatives to support local business

Please complete this form to select your preferred May Small Business Month sessions. To pay for and secure your place, you can choose from one of the following options: online at www.gleneira.vic.gov.au; completing and sending the form below by fax (9524 3482); or by mail to Glen Eira City Council PO Box 42 Caulfield South 3162; or contact 9524 3333.

BusEd Linking business and education

Facilitating projects to provide practical win-win outcomes for business and education.

Student projects include: website and software development; information technology and information systems; business analysis and planning; marketing and communication; graphic design; and research.

Mentor Partners Program Taking business to the next step

Facilitates the relationship between experienced volunteer mentors and local business, providing practical support and assistance to local business to help it survive, grow and prosper.

This is a joint initiative between Glen Eira City Council and Kingston City Council.

Glen Eira Women’s Business Network Providing encouragement and knowledge

Assisting women in business through knowledge, informal training, education and networking opportunities.

Providing support in an informal, friendly environment to help build confidence and enhance existing skills.

Think local first initiative

This is a community driven initiative to encourage community to give a thought for local independent business and to provide businesses with a mechanism to

take charge in combating the changing habits of consumers — bringing it back to localism.

Business Events Program: including May Small Business Month.

To support local businesses providing the opportunity to gain updated information on current trends and business information. To also generate ideas, provide inspiration, tips, tools and motivation. Businesses will be provided with business to business opportunities through networking and sharing of marketing material.

Business Directory Providing local businesses the opportunity to freely advertise their business in one local database.

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1. Thursday 1 May (pm) — Workshop Small business solutions Q and A forum Free

2. Tuesday 6 May (pm) — Dinner seminar Big things from little ideas $35

3. Thursday 8 May (pm) — Seminar Brain power $20

4. Tuesday 13 May (pm) — Dinner seminar Think opportunity $35

5. Thursday 15 May — Workshop Razor tips for tender writing $60

6. Friday 16 May (am) — Workshop How to: maximise Facebook for your business $20

7. Tuesday 20 May (pm) — Dinner seminar Butcher, baker, candlestick maker — local are the new heroes $35

8. Thursday 22 May and (pm) — Seminar The why and how of Pinterest $20

9. Friday 23 May and Monday 26 May (am) — Two part workshop Planning to conquer — strategic planning workshop $60

10. Tuesday 27 May (pm) — Workshop

How to: LinkedIn for your business $20

11. Thursday 29 May (pm) — Seminar Secrets of Aussie online entrepreneurs $50

12. Monday 2 June (am) — Workshop To the heart of marketing — strategic planning workshop $30

13. Thursday 12 June (pm) — Seminar The power of choice $20

May Small Business Month — Registration Form2014

Thinklocalfirst


Helping business to be self-sufficient.

business - david lennon · facebook for your business learn tips on how to maximise the potential...

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