EAST HADDAMBUSINESS EXPO

OCTOBER 29, 2019

E a s t H a d d a m M u n i c i p a l O f f i c e C o m p l e xI n f o r m a t i o n : w w w . e h b a c t . o r g / e x p o

EAST HADDAMBUSINESSASSOCIATION

The East Haddam Business Association presents the 2nd Annual East Haddam Business Expo. The Expo is designed toallow business owners to learn from experts, connect with community and network with peers.

LEARN

INFORMATION

ADVERTISE NETWORK

The keynote will teach howstrategic stories communicate

business information, guideconsumer behavior, create

personal and businessbranding and ensure long-term growth and success.

The following breakaway

sessions will cover goal setting,productivity, financial

planning, sales strategies, andmarketing techniques.

The trade show will giveparticipants the opportunity to

host a booth and teach thelocal community about their

business and offers theopportunity to collect

information for follow upbusiness.

Meeting the community in

person leaves a lastingimpression that is difficult to

accomplish in any otherfashion.

We will wrap up the expo witha networking event at a local

business. This is the chance tomingle and get to know other

local business owners.

This is an opportunity to makebusiness connections whilehaving fun. Business owners

supporting business owners isthe best way to get new

business.

The 2nd Annual East Haddam Business Expo is designed to maximize one day per year for business owners to work ontheir businesses. The first portion of the day will be spent learning strategies for improving your business, the secondportion will be a trade show to showcase your business to the local community, the third portion will be networkingwith fellow business owners.

EAST HADDAM BUSINESS EXPOe h b a c t . o r g / e x p o

EAST HADDAMBUSINESS EXPO

EXPO AGENDA

11:30 AM -LUNCH & WELCOME

Jess Stone & Tracy Gibb

Lunch provided by Gelston House, EHBA member and sponsor. Welcome

by EHBA President, Jess Stone and EHBA Marketing Director, Tracy Gibb.

12:00PM - 12:45PM - KEYNOTE - THE POWER OF STORY

Valerie Gordon

Communication is no longer a simple message between sender and

receiver. Storytelling involves illustration, interpretation, action and

reaction. Strategic stories communicate business information, guide

consumer behavior, create personal and business branding and ensure

long-term growth and success.

12:45PM - 1:15PM - BIG EXCUSE BINGO

Valerie Gordon

How often do you intend to do something and just... don’t do it? This fun,

interactive, game-style breakout will challenge your biggest challenges

and help you get real about goal-setting. Get out of your own way, own

your excuses and get after your goals!

1:30PM - 3:00PM - BREAKAWAY WORKSHOPS

Multiple Speakers

Choose the session that best fits your needs: goal setting, sales strategies,

financial planning, and marketing tips.

3:00PM - APPETIZERS - OPEN TO THE PUBLIC

Brushmill by the Waterfall, EHBA Member and Expo Sponsor, donated a

selection of hot and cold appetizers. Choose from Greek Dip Trio and

Santa Fe Chicken Skewers.

3:30PM - 6:00PM - TRADE SHOW - OPEN TO THE PUBLIC

Meet community members face-to-face and showcase your business.

Make sure to collect information from interested parties for follow up

later.

6:30PM - 8:00PM - NETWORKING

Moodus BBQ

Meet up at Moodus BBQ, 12 Rae Palmer Rd, for networking with other

business owners.

EAST HADDAM BUSINESS EXPOe h b a c t . o r g / e x p o

EAST HADDAMBUSINESS EXPO

TUESDAYOCTOBER 29, 201911:30AM - 8:00PM

Walt Jedziniak Photography will be available for headshots from 11:30PM -12 :00PM and 1:30PM to 6:00PM for a reduced rate of $50with $10 donated to Hale-Ray's Future Business Leaders of America program.

EAST HADDAMBUSINESS EXPO

EAST HADDAM BUSINESS EXPOe h b a c t . o r g / e x p o

KEYNOTE SPEAKER

Valerie Gordon

Founder, Commander-In-She

OCTOBER 29 / 12 pm

The Power of Story: Storytelling Strategies for Small Businesses

“If you build it, they will come...” But what if they don’t? Taking command of your business story means goingbeyond what you do to why you do it and how you offer value that is unique for the consumer. In this interactiveworkshop, participants explore how to tell the story of their business in a way that is meaningful andmemorable. Use the six-question framework, discover the differentiating details that create a stand-out storyand employ communication that is clear, concise and convincing! Everyone has a story... learn how to tell yours!

Big Excuse BingoHow often do you intend to do something and just... don’t do it? This fun, interactive, game-style breakout willchallenge your biggest challenges and help you get real about goal-setting. Get out of your own way, own yourexcuses and get after your goals!

Valerie Gordon knows how to harness the power of a story to meet a wide range of business needs. Throughclear, concise and convincing content, she provides the tools and training to help audiences translate theprinciples of storytelling into personal growth and business success.   A 10-time Emmy and 3-time Edward R. Murrow award-winning television producer with two decades in mediafor networks such as CBS News, HBO and ESPN, Valerie speaks at conferences and works with corporations toengage employees and grow future leaders. Through keynote presentations, inventive workshops and one-on-one coaching, she provides the skills and tools necessary to help participants build careers, maximize theirbrand value, manage interpersonal conversations and plan for next chapter success.

BREAKAWAY WORKSHOPS

Jim Jackson

Advanced Selling "Secrets"

President, The Essex Group

TUESDAY OCTOBER 29/ 1:30 pm

TUESDAY, OCTOBER 29 / 1:30 pm

Small business owners not only have to deliver products and servicesand manage their businesses every day – they have to sell. Yet fewowners or their people understand the human dynamics of the salesprocess.  Successful salespeople earn the trust and loyalty of theircustomers and understand how to effectively find out what theircustomers really need and want, so the sale will “stick”.  Learn the principles and details of a successful consultative sellingprocess based on actual field experience.  Participants will learnabout:

Personal Attributes of Successful SalespeopleFive Cardinal Rules of SellingQualifying ProspectsThe Value EquationThe Six-Base Model of SellingKeeping Score and Closing the Sale

Fundraising can be a difficult task in the best of times. With thechange in tax laws and uncertainty in Washington, it’s downrightdaunting. However, there is no more important task for thesustainability of your organization. It takes confidence in your mission to make “the ask”. When you havesolid relationships with your donors it becomes a forthrightconversation. In this seminar we’ll discuss how to identify and engageyour donors to build “Relationships that Sustain”. Take-aways willinclude templates to plan your campaigns and channel selection tools.  Donor Development: A Journey

Planning the JourneyCreating a vision that inspiresIdentifying your ideal donor(s)Connecting with your prospective donorsSelecting the best channels to reach your donorsSaying Thanks

Relationships that Sustain

Tom Gezo

Founder, TGezo BusinessConsulting, LLC

EAST HADDAMBUSINESS EXPO

EAST HADDAM BUSINESS EXPOe h b a c t . o r g / e x p o

Business Advisor,Connecticut Small Business

Development Center

BREAKAWAY WORKSHOPS

Tim Cahill

Maximize Your Exit: Whether You Want toSell Your Business or Not

Resident Director - WealthManagement Advisor, Merrill Lynch Wealth

Management

TUESDAY OCTOBER 29/ 2:15 pm

TUESDAY, OCTOBER 29 / 2:15 pm

The most important aspect of planning your exit strategy is time. Thebiggest mistake entrepreneurs make is waiting too long to plan theirretirement. Tim will will discuss strategies to maximize your businesswhether you decide to sell or use it as a retirement vehicle. Highlights:

How to strategically build your business for maximum return oninvestment when you decide to sellHow to set your business up to leave your children a turn-key,profitable source of income

Company & Leadership CultureTime & Workload ManagementHiring & Conflict ResolutionResearch & Trend Forecasting

From Kitchen to Inc. 5000: Scaling aBusiness

Alyssa Puzzo

Digital Strategist, JuliaBalfour, LLC

EAST HADDAMBUSINESS EXPO

EAST HADDAM BUSINESS EXPOe h b a c t . o r g / e x p o

Strategically scaling a business requires knowing your value, doingyour research, and taking calculated risks. However, success is oftennot a linear journey. A strong foundation is needed to help teamsnavigate the trials and tribulations of change and growth. At the endof the day you can achieve far more together than you can alone. JuliaBalfour, LLC will share 8 foundational principles we learned on ourgrowth journey through stories of resilience and vulnerability. Topics Will Cover:

EAST HADDAM BUSINESS EXPOe h b a c t . o r g / e x p o

EAST HADDAMBUSINESS EXPO

East Haddam Business Association Mission StatementOur mission is to promote, support and advocate for local businesses through cooperative community outreach.Founded in 2011, EHBA’s membership has grown to include local businesses within East Haddam’s borders and alsobeyond them. As a growing resource to business owners, EHBA actively works with local entrepreneurs and encouragescollaboration between them.