e-business expo 2005
TRANSCRIPT
EE--Business Expo 2005Business Expo 2005Saturday December 3, 2005
Sheraton Hotel, Flushing, New York, USAPresented by Vase Management LLCPresented by Vase Management LLCVincencia Adusei & Diana Vincencia Adusei & Diana SilonovaSilonova
Company HistoryCompany History
Founded:Founded: 2003
Service Service -Corporate Event Management-Non Profit Event Management-Social Events
Clients: Clients: - CT Minority Supplier Dev’t Council - Chinese American Scholars Association- City of Bridgeport Mayor’s Office- General Electric Credit Union
Member:Member: -Nat’l Minority Supplier Dev’t Council-Bridgeport Regional Business Council-Chamber of Commence
Managing Partners & Creative TeamManaging Partners & Creative Team
Vincencia AduseiFounder & PresidentMBA in Marketing & Finance
Diana SilonovaVice President Masters in HR and Industrial Psychology
Advisory Team
Planning• Event Planning and Coordination
• Venue Selection and Event Flow
• Save the Dates, Invitations, Programs, Tablecards, Menus and more
• Custom Floral and Event Design
• Catering and Menu Design
• Entertainment
• Transportation and Parking
• Gifts and Favors
• Vendor and Budget Management
Full Service AgencyFull Service Agency
Event Production• Research• Meetings & Conferences • Conventions and Expositions• Logistics• F & B Selection • Staging & Set Design• On-site logistics & Site Décor • Media Negotiations
Marketing & Public Relations• Print• Newsletter • Radio• Television • Direct Mail• Outdoor
Media Services• Research• Planning• Buying
Creative Services• Business to Business Marketing • Web Design • Logo & Package Design• Account Management • Volunteer Coordination • Sponsorship• Administrative Support• Branding/Positioning• Consulting
Portfolio of Recently Managed Events Portfolio of Recently Managed Events Posted OnlinePosted Online
5th Annual Hispanic Business ExpoIsaac Hayes Music Appreciation Preview Bridgeport College & Career Fair Connecticut Renaissance Grand Opening MBA Business Exposition Becoming Highly Competitive in a Down Market Networking for Small Business College Themed PartyStepping into the future for a Sickle Cell CureAppreciation and Business Exchange DinnerAfroganza, Spring Fashion ShowMartial Art Tournament
Up Coming EventsUp Coming EventsInternet Research & Customer Analysis Internet Research & Customer Analysis
VASE Cocktail SoireeConnecticut Minority Construction ExpoNetworking & Cocktail Reception Fashion Show: Matrix QuestCollege & Career FairG-CASA E-LeaderInvestment Opportunity ConferenceIsaac Hayes Foundation Benefit GalaInternational Leadership conference in Republic of Ghana
Successful EventsPosting of Event Survey Online
-City of Bridgeport Office of the Mayor-Isaac Hayes Foundation-Southern Regional Sickle Cell Association-Connecticut Minority Supplier Development Council-PEPSI Bottling Group -Matt Jones Foundation, Inc. -University of Bridgeport -Hispanic Merchants Association of Bridgeport-Connecticut Renaissance-Witness Project of Connecticut -Chinese American Scholars Association-General Electric Federal Credit Union
Internet Research
Competitor Analysis
– Market position – Strengths – Weaknesses
– Market shares
Collaborators
– Joint ventures
Critical Path MethodFor project planning
Activities
CPM– Duration to complete – Cost, best, expected, worse (activity)– Take note (Critical activities & Slack Time) – 6 months of schedule completion time
Graph of Completion Time Distribution Posted Online
Internet ResearchContinued
PEST Analysis– Political and legal environment – Economic environment – Social and cultural environment – Technological environment
SWOT Analysis– The firm's internal attributes can be classed as strengths
and weaknesses. – The external environment presents opportunities and
threats.
Internet ResearchContinued
Distribution
• Distribution channels • Locations • Logistics
Promotion
• Advertising (how much and which media) • Budget (determine B/E point for additional spending)
Information (Example)
Circulation: 10,100
Audience: 57,270
Average Household Income: $1,117,000
Average Net Worth: $8.2 million
Average Market Value of Home: $3.6 million
Sample Costs (Color Ads):
Internet ResearchContinued
Media•Radio•Outdoor•Newspaper•Radio•Print•Transit
Hispanic Merchants Hispanic Merchants AssociationAssociation of Bridgeport (SMABPT)of Bridgeport (SMABPT)Success StorySuccess Story
In 2004, VASE was brought in to assist the Hispanic Merchants Association of Bridgeport (SMABPT) to enhance their overall goal for the 5th Annual Hispanic Business Expo. VASE created marketing campaign using the tag line “Doing Business with the Hispanic Community." As a result of the partnership with
VASE, SMABPT tripled their total sponsorship dollars; increased attendance level by 60%; achieved a ranking for Best Event by Connecticut Post; and
finally achieved a 40% increase in new membership.
EE--Marketing Marketing