business innovation power point with images

The Problem With Smart

People

http://www.bbc.com/capital/story/20140528-the-

problem-with-smart-people

Raza Zaman Prof. Klinkowstein


• Assume they’re smarter than their peers (ego)

• Everyone has a different thought process,

just because they think they’re right,

doesn’t mean they’re right.


• “The smartest guys in the room”, doesn’t

equal success, remember Enron?


• Observe people, in particular, within Vanderpoel Hall (Honors College)


Ethnographic ResearchPictures


Ethnographic Research Pictures


Ethnographic ResearchPicture


Ethnographic Research Pictures


Ethnographic ResearchObservations

• Settings

–Students studying

–Classroom environment


Ethnographic Research Observations

• Observe students study habits

–How long?

• Students who felt need to excel over peers studied for longer amount of time



• “Smartest” student often involved in arguments with professor

• Seen as a nuisance among peers



• Study Methods

– Students either study alone or with others

– Memorizing facts from text books

– Notes, summarizing chapters



• “Smartest” student tends to portray cocky behavior

• Disagreements on facts, who is right, who is wrong

• Displays stubbornness, difficult to see other point of view


Ethnographic Research Findings

• Negative connotation with the “smartest” student

• Peers get annoyed

• Cockiness, ego showed upon discussion

• Difficulty recognizing other points of views

Ethnographic Reading Summary TSA Checkpoint Evolution

• IDEO implements Ethnographic research to help TSA


Ethnographic Reading SummaryTSA Checkpoint Evolution

• Proper steps to conduct Ethnographic Research (Used by IDEO in TSA Case)


Ethnographic Reading SummaryTSA Checkpoint Evolution

• IDEO improved environment for TSA and passengers, TSA trained in using Ethnographic Research to eliminate threats


Ethnographic Reading SummaryEthnographic Research-Who are the users?

• What is Ethnographic Research? (Dictionary Definition)



• Overtime Ethnographic Research has become essential in creating user friendly design



• Difference between Market and Ethnographic research


Ethnographic Reading SummaryEthnography Goes Mainstream

• Designers in various industries have begun to rely off of Ethnographic Research



• Becoming more common in every type of business, allows for more personal, intricate research



• Positive aspects of Ethnographic Research, how it provokes unconventional thinking which can lead to better ideas and design.


ImagesRaza Zaman Prof. Klinkowstein

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