Download - Business Innovation Power Point with Images
The Problem With Smart
People
http://www.bbc.com/capital/story/20140528-the-
problem-with-smart-people
Raza Zaman Prof. Klinkowstein
Raza Zaman Prof. Klinkowstein
Raza Zaman Prof. Klinkowstein
• Assume they’re smarter than their peers (ego)
• Everyone has a different thought process,
just because they think they’re right,
doesn’t mean they’re right.
Raza Zaman Prof. Klinkowstein
• “The smartest guys in the room”, doesn’t
equal success, remember Enron?
Raza Zaman Prof. Klinkowstein
• Observe people, in particular, within Vanderpoel Hall (Honors College)
Raza Zaman Prof. Klinkowstein
Ethnographic ResearchPictures
Raza Zaman Prof. Klinkowstein
Ethnographic Research Pictures
Raza Zaman Prof. Klinkowstein
Ethnographic Research Pictures
Raza Zaman Prof. Klinkowstein
Ethnographic Research Pictures
Raza Zaman Prof. Klinkowstein
Ethnographic ResearchPicture
Raza Zaman Prof. Klinkowstein
Ethnographic Research Pictures
Raza Zaman Prof. Klinkowstein
Ethnographic Research Pictures
Raza Zaman Prof. Klinkowstein
Ethnographic Research Pictures
Raza Zaman Prof. Klinkowstein
Ethnographic ResearchObservations
• Settings
–Students studying
–Classroom environment
Raza Zaman Prof. Klinkowstein
Ethnographic Research Observations
• Observe students study habits
–How long?
• Students who felt need to excel over peers studied for longer amount of time
Raza Zaman Prof. Klinkowstein
Ethnographic Research Observations
• “Smartest” student often involved in arguments with professor
• Seen as a nuisance among peers
Raza Zaman Prof. Klinkowstein
Ethnographic Research Observations
• Study Methods
– Students either study alone or with others
– Memorizing facts from text books
– Notes, summarizing chapters
Raza Zaman Prof. Klinkowstein
Ethnographic Research Observations
• “Smartest” student tends to portray cocky behavior
• Disagreements on facts, who is right, who is wrong
• Displays stubbornness, difficult to see other point of view
Raza Zaman Prof. Klinkowstein
Ethnographic Research Findings
• Negative connotation with the “smartest” student
• Peers get annoyed
• Cockiness, ego showed upon discussion
• Difficulty recognizing other points of views
Ethnographic Reading Summary TSA Checkpoint Evolution
• IDEO implements Ethnographic research to help TSA
Raza Zaman Prof. Klinkowstein
Ethnographic Reading SummaryTSA Checkpoint Evolution
• Proper steps to conduct Ethnographic Research (Used by IDEO in TSA Case)
Raza Zaman Prof. Klinkowstein
Ethnographic Reading SummaryTSA Checkpoint Evolution
• IDEO improved environment for TSA and passengers, TSA trained in using Ethnographic Research to eliminate threats
Raza Zaman Prof. Klinkowstein
Ethnographic Reading SummaryEthnographic Research-Who are the users?
• What is Ethnographic Research? (Dictionary Definition)
Raza Zaman Prof. Klinkowstein
Ethnographic Reading SummaryEthnographic Research-Who are the users?
• Overtime Ethnographic Research has become essential in creating user friendly design
Raza Zaman Prof. Klinkowstein
Ethnographic Reading SummaryEthnographic Research-Who are the users?
• Difference between Market and Ethnographic research
Raza Zaman Prof. Klinkowstein
Ethnographic Reading SummaryEthnography Goes Mainstream
• Designers in various industries have begun to rely off of Ethnographic Research
Raza Zaman Prof. Klinkowstein
Ethnographic Reading SummaryEthnography Goes Mainstream
• Becoming more common in every type of business, allows for more personal, intricate research
Raza Zaman Prof. Klinkowstein
Ethnographic Reading SummaryEthnography Goes Mainstream
• Positive aspects of Ethnographic Research, how it provokes unconventional thinking which can lead to better ideas and design.
Raza Zaman Prof. Klinkowstein
ImagesRaza Zaman Prof. Klinkowstein
Blurred Images
Raza Zaman Prof. Klinkowstein