business intelligence & collaboration
TRANSCRIPT
Collaborative Decision MakingWhy Good People in Great Businesses Make Poor Decisions
March 2011
Dale RobertsServices Director
Rooven PakkiriHead of Social Business
Why did they do that?
BootsA Great Organisation
Steve RussellA Respected Leader
The Decision“Slowdown has been detected in our core business”
DecisionsHow do organisations make them?
Decision Making
1. Detect problem or opportunity
2. Identify solutions
3. Evaluate outcome of each
4. Establish preference
Decision Making ModelsRational, Logical, Reasoned
IndividualsDon’t make decisions quite like this
Organisationsrarely make decisions like this
Common Problemswith organisational decision making
Organisational Randomnessor Trashcan Theory
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Information Disconnection
40% of major business decisions are not based on
information generated from analytic applications Accenture, Competing Through Analytics
Business Analytics reach
8% of the organisation
Source, TDWI
BootsAn example of information disconnection
Decision Making Black HolesWhere information goes to die
Email FragmentationAnd critical CRM information
Where everyone can see and
share it 2%
Where only you can see it 18%
Where you have to search for it
80% Source, ContactNet
Decision Making Silos
Decision Avoidance Psychosis
The ProblemsWith Organisational Decision Making
COLLABORATIVE DECISION MAKING
Rooven Pakkiri
A major change of direction is taking
place
Something significant is happening in the corporate world
On 7th February 2011Thierry Breton, CEO of ATOS Origin
49,000eeEuro 5bnGlobal IT
Said …
Email Free Company
Trashcan Theoryor Organisational Randomness
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People
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AnswerSocial Business
What is Social Business ?
“just facebook inside the organisation”
“more like Linkedin inside an organisation”
WRONG ANSWER
WRONG ANSWER (but closer)
“uses Social Networking tools and collaboration culture to solve business problems”
CORRECT ANSWER
Blogs
Wikis
Community
Forums
Groups
File sharing
User-Generated Content
Tagging & Bookmarking
Instant Messaging
CollaborationGardening Tools
But when they are used in combination and in a collaborative culture; they can produce this ….
There is nothing ground breakingabout this tool set …
The Collaborative Garden
Company Reality
… (informal) networks
People are the most valued asset of any organisation
BUT
80% of a company's knowledge are in the heads of its employees
The Challenge
The Prize
The Big PayoffCreation of an institutional memory and a playbook
Companies that Collaborate areIn an Aberdeen study of 200+ companies that have successfully merged Business Intelligence & Collaboration
More responsive 44%Response times to customer requests
More Productive 42%Time spent searching for information
More efficient 30%Reduction in cycle times of key business processes
Management is Three Things
Finally
“My suspicion is that by 2012 we will stop talking about all this social stuff and will just call it work“
Luis Suarez, IBM
Thank YouCome and see us
on Stand 618
Twitter @DaleyInsighthttp://businessintelligencetoday.blogspot.com/
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